Honda JAZZ, FEB-2010 Sales 233. What's the way Forward for HONDA ?

ahuja365 · 7th June 2010, 09:17

Get the 1.5 litre engine and also an automatic transmission and then maybe it would pick up better.

arishi1 · 7th June 2010, 09:32

Same price, give it a 1.5 engine, auto AC and an option of Auto transmission should do wonders for this beautiful car. Currently in Hatch segment only Hyundai offers an auto transmission. People who are looking for Auto transmission at limited budget (<8L) are forced to go Hyundai way.

recshenoy · 7th June 2010, 18:34

Quote:

He said that their deviation of goals achieved is 0.02% for their 15 year strategy! (i.e., they predicted their growth in numbers, sales way back in 1995!)

Quote:

He also said that the low number of Jazz are in sync with strategy.

Duh! What Honda trying to say here? that they had plans of Jazz in low numbers

Quote:

keep the price the same
plonk in the 1.5L engine from the city with alloys and wider tyres

I don’t think its possible. If they offer at same price 1.5L engine, What about current buyers who bought Jazz paying such exuberant price! Surely H badge will suffer its trustworthiness factor! IIRC same thing happened to Cielo? Is it!

hellmet · 7th June 2010, 22:14

Quote:

Originally Posted by recshenoy

Duh! What Honda trying to say here? that they had plans of Jazz in low numbers

I don’t think its possible. If they offer at same price 1.5L engine, What about current buyers who bought Jazz paying such exuberant price! Surely H badge will suffer its trustworthiness factor! IIRC same thing happened to Cielo? Is it!

From now, Honda is the Apple of cars for me. Pay more for less. I'll avoid them both at all costs.

chncar · 7th June 2010, 22:35

Quote:

Originally Posted by recshenoy

Duh! What Honda trying to say here? that they had plans of Jazz in low numbers

It sounds like sour grapes to me

PYSO · 8th June 2010, 00:05

Quote:

Originally Posted by recshenoy

Duh! What Honda trying to say here? that they had plans of Jazz in low numbers

A low volumes strategy cant be the case with Jazz. If they were aiming for low volumes, then they could have imported fully built cars (like Volkswagen Beetle) OR they could have gone for importing CKD kits and pure assembly in India (like Toyota Camry). Both of tHese strategies would have meant a higher pricing for Jazz ---> But then that should be fine, if Honda was aiming for low volumes.

But, the fact that they fitted a smaller engine (implying lots of development costs) and set up production in India, means that they were aiming for high sales numbers. And they are not getting their numbers.

rutvij · 8th June 2010, 11:57

Quote:

Originally Posted by PYSO

Well, let me put it differently.

Indian Car market is growing at double digit figures (is it 20% or so, the last few months on a year-on-year basis). We see Honda sales growing negative in April and May (year-on-year). Now, I cannot imagine any company aiming for negative growth while the market is growing at 20% positive growth. So, the claim that they are within 0.02% deviation from their strategic plan is ridiculous.

Well they might be having 3 kinds of scenarios in their long term planning and this may the part of worst case scenario.

Abhi_Automobile · 8th June 2010, 18:43

Quote:

From now, Honda is the Apple of cars for me. Pay more for less. I'll avoid them both at all costs.

Compare the 'Apple' quality to that of ANY other products available in the market, across ANY product range. They have 'quality' unmatched across. Also, they BRAND IMAGE is so strong that they have a huge CULT following. Their fans buy their products without even seeing them even once. Thats why they can charge premium. They are the MERCEDES/AUDI/BMW of gadgets.

HONDA is better than most medium level car companies (Chevy/Ford/Hyundai/Maybe Toyota/Fiat). I think we tend to over rate the HONDA brand in India.

PS: I am not anti HONDA; I love the CIVIC.

Latheesh · 8th June 2010, 22:50

Quote:

Originally Posted by Abhi_Automobile

Also, they BRAND IMAGE is so strong that they have a huge CULT following. Their fans buy their products without even seeing them even once. Thats why they can charge premium. PS: I am not anti HONDA; I love the CIVIC.

Could you please explain why this huge fan following not converted in to sales, especially Jazz?

sids911 · 8th June 2010, 23:48

Quote:

Originally Posted by Abhi_Automobile

Compare the 'Apple' quality to that of ANY other products available in the market, across ANY product range. They have 'quality' unmatched across. Also, they BRAND IMAGE is so strong that they have a huge CULT following. Their fans buy their products without even seeing them even once. Thats why they can charge premium. They are the MERCEDES/AUDI/BMW of gadgets.

Quote:

Originally Posted by Latheesh

Could you please explain why this huge fan following not converted in to sales, especially Jazz?

Because Apple isnt selling the Jazz

CrAzY dRiVeR · 9th June 2010, 00:33

Quote:

Originally Posted by recshenoy

If they offer at same price 1.5L engine, What about current buyers who bought Jazz paying such exuberant price! Surely H badge will suffer its trustworthiness factor! IIRC same thing happened to Cielo? Is it!

Forget Cielo, Honda did the same with the Civic Hybrid in India. IIRC, they slashed the prices overnight by almost 7 lakhs!

fiat_tarun · 9th June 2010, 11:39

If the i20 can sell with the 1.2 engine i see no point in plonking the 1.5 in the Jazz. The only thing that can probably change their fortunes is giving the Jazz an auto box. The price increase should also be sensible, so as to not hurt existing Jazz owners, as prospective ones...

The 1.5 engine will also not qualify the car for excise benefits, so there itself we see a 10% increase in price..!

blackasta · 9th June 2010, 19:50

Quote:

Originally Posted by CrAzY dRiVeR

Forget Cielo, Honda did the same with the Civic Hybrid in India. IIRC, they slashed the prices overnight by almost 7 lakhs!

Quote:

Originally Posted by fiat_tarun

If the i20 can sell with the 1.2 engine i see no point in plonking the 1.5 in the Jazz. The only thing that can probably change their fortunes is giving the Jazz an auto box. The price increase should also be sensible, so as to not hurt existing Jazz owners, as prospective ones...

The 1.5 engine will also not qualify the car for excise benefits, so there itself we see a 10% increase in price..!

Yup - introduce AT + FATC + Alloys (already there) + sunroof and keep that car at same price point, slash a lakh from the existing version, and sell both side by side.
And the 1.2 engine is enough for jazz.

Technocrat · 10th June 2010, 20:00

Spotted this advert in today's Pune Times

Honda JAZZ, FEB-2010 Sales 233. What's the way Forward for HONDA ?-jazz.png

rjalihal · 11th June 2010, 22:24

Wonder if those massive speakers are part of the package!
But its quite a steal. This should have been the price when it initially rolled out. Last minute effort to Save the Jazz.

7th June 2010, 09:17	#301
ahuja365 BHPian Join Date: Aug 2008 Location: Jamshedpur Posts: 216 Thanked: 16 Times	Get the 1.5 litre engine and also an automatic transmission and then maybe it would pick up better.
	() Thanks

7th June 2010, 09:32	#302
arishi1 BHPian Join Date: Apr 2005 Location: Thane - Mumbai Posts: 304 Thanked: 21 Times View My Garage	Same price, give it a 1.5 engine, auto AC and an option of Auto transmission should do wonders for this beautiful car. Currently in Hatch segment only Hyundai offers an auto transmission. People who are looking for Auto transmission at limited budget (<8L) are forced to go Hyundai way.
	() Thanks

9th June 2010, 11:39	#312
fiat_tarun Senior - BHPian Join Date: Jan 2010 Location: Pune / Mysore Posts: 1,934 Thanked: 3,768 Times View My Garage	If the i20 can sell with the 1.2 engine i see no point in plonking the 1.5 in the Jazz. The only thing that can probably change their fortunes is giving the Jazz an auto box. The price increase should also be sensible, so as to not hurt existing Jazz owners, as prospective ones... The 1.5 engine will also not qualify the car for excise benefits, so there itself we see a 10% increase in price..! Last edited by fiat_tarun : 9th June 2010 at 11:41.
	() Thanks

10th June 2010, 20:00	#314
Technocrat Senior - BHPian Join Date: Feb 2004 Location: GTA Posts: 14,813 Thanked: 2,700 Times	A price cut on Jazz? Spotted this advert in today's Pune Times
	() Thanks

11th June 2010, 22:24	#315
rjalihal BHPian Join Date: Dec 2008 Location: Bangalore Posts: 713 Thanked: 100 Times	Wonder if those massive speakers are part of the package! But its quite a steal. This should have been the price when it initially rolled out. Last minute effort to Save the Jazz.
	() Thanks