S-IMPLY
W-ONDERFUEL!
I-TS A
F-ANTASTIC
T-RIBUTE!
I am fuelled.
Really, I am fuelled.
Yes, seriously I am fuelled.
What? did I say I am fuelled?
Yes, of course. I did not eat today but drank too much fuel.
Why? Because on May 25, somebody will say to me, "You are the fuel"!
Well, people have fret their brains and ate them for lunch, mine included. They keep asking me:
"Sid Bhai, yeh gaddi kya cheez hai?"
Manne bola, "Mainu ki pataa?"
Suddenly I feel thirsty while sitting in a dhaba and having lunch on the hot summer day of May 25, 2005. Then Suddenly, a chick comes swiftly in a car and stares at me.
I keep staring at her. Suddenly, I feel more thirsty by just staring at her.
"Oh Ji! Pyaas di ki gal hai?
Jaado moorni aati hai to kheta which bin badal barsaat hone lagta hai."
Suddenly it begins to rain! And I listen to the track
"kale megha kale megha paani to barsaao..ghanan ghanan." from Lagaan in that car's stereo.
She is black and is driven by a chick called megha and she turns her car's wiper jets anti clockwise 180 degrees and starts spraying water at me and I get to quench my thirst! Kale megha nain aakhir car paani barsaa hi diya.
That was the night of May 24,2005 and was just day dreaming at the age of 20 and the nation was going crazy over 20-20..
Seriously, what exactly is a car? It took me 25 years and 4 months to realise that a car is nothing but an electrical appliance which is made of steel body bolted onto a chassis with 5 seats to transport your PGs and generations from A to B by steering right, left, ahead or back using transmissions, sometimes manually while you are pissed off or sometimes automatically while your left hand is held on to your chick.....
Well, Oh darling! yeh hai India..
Here majority of the people buy the cars from their head, not from the heart.
- Some people consider the car as just a object that can be used to transport 5 passengers and luggage from point A to B.
- Some people think that a car is just a washing machine that can be driven with gusto and all hell breaks loose if you are pissed off...maybe from your other half..
- Some people think that it is a hair dryer that can be used to enjoy the wind and dry your hair by chopping the roof.
- Some people think that a car is a truck which can seat 7 and take on any terrain in any condition...
and so on..
Well, do people ever think of a car as an "exciting fun to drive" machine?
In our country, not majority of them seems so.
All they want is
"average kitthe hai" aur
"discount kitthe hai" wala stuff.
Some are those types jinko
"gaddiyan ragadni hai, kudiyaan nahi" and look at mazboot dhatu wali body.
They do not know ki ABS aur airbags bhi koi cheez hoti hai....
OK Ok..
We as a country drive our growth and passion on hatch backs, at least more than seventy percent of those tend to agree with me, isn't it?
While the market is today flooded with hatchbacks, each come in different shapes and sizes, the concept of an "affordable urban exciting to drive hatch" still rests with one brand.
Well, May 25 2005 was a historic day in the Indian automobile industry as none other the the empire themselves, known for its affordable, reliable and sensible cars with superb after sales service, was about to add another moniker to its portfolio-exciting and enthusiastic.
While Yash Raj films showcased this,
The pre launch hoopla was sky high. And ACI even proclaimed-It promises to be one of the most exciting cars to be launched at the modern era, an exciting car that many of can actually to afford to buy and run.
Because every new car that is launched by the empire causes the ripple. But when its the most important and exciting launch ever, expect a storm.
And it did quite create a storm. Within a week, 21,000 fully paid bookings without even test drives and the car continues to fuel in hearts and minds of consumers alike. Finally, India got a car that they wanted, a car that can be purchased equally with both the head and with the heart. even today, it continues to break monthly sales records and with more than half a million derivatives roaming the country's roads, the country cannot have enough. And the empire still cannot make them enough.
Call it a 24 X 7 zinda kumbhakaran.
Well, whats there in this car that's still have the nation swooning around it and showing its competition a pair of wet pants day after day, week after week, month after month, year after year?
Of course, there is much more than to just being called a nameplate called
Maruti Suzuki Swift.
As the car completes its 5 successful years on May 25, 2010 and keeps on scaling new heights, lets embark upon the journey of this little wonder from Suzuki in a series of write ups, live here on team-bhp as we look at various stages in conceivement of the project, design, development, adaption to our conditions, its success story and its future.
Because my silver jubilee celebrations are not over yet...
Yet Its time for a new kind of a compact car.
And yes, Diesel rocks!
Because you are the fuel!