Alrite folks, am kind of inspired by GTO's 20 lakh rupee deal changers thread to come up with this topic. The market at 20 lakh rupees, is giving more value and has seen prices of the Geman giants coming down and offering more for less. There seems to be an opposite trend in the sub 10 lakh rupee bracket, with manufacturers hiking the prices of the cars as they like without giving any value....
If you have a sub 10 lakh rupee budget, there is no automatic car with a good transmission woth buying, very few cars with front and rear disc, etc. Over the years the likes of Civic, Cruze etc have moved closer to the 15 lakh bracket and the likes of City have moved to fill the void at 10 lakhs. Just to show you the cars that offered value that no longer exist:
1)
Mitsubishi Cedia Spirit: This car at 8.5 lakhs was VFM. Though the platform itself now is dated and doesnt make a compelling case for itself. But even a manufacturer like Mtisubishi which is in doldrums in India has increased price/removed variant to take Cedia albeitwith more features to 10 lakhs ex-showroom.
2)
Honda Civic E: Now this car was a real steal for those who can live withouth tweeters, leather interiors, alloys and climate control. At 9.9 lakhs it offered a Civic at the cost of estwhile ANHC V-AT. The 1.8 ltr engine loves to be revved and a manual AC cools just as well as climate control. Honda conviniently removed this model and now Civic is costing 13-15 and thereabours. Taking it away from the budget of aam aadmi. One look at the interiors of Civic and one feels why the hell is he buying an ANHC. And although Honda barely managers to sell 200 Civics a month, thi model is no longer on offer.
3)
Toyota Corolla Executive: Now if I remember correctly this model used to be offered at 8.5 lakhs in the dieing stages of the earlier Corolla model. You may argue that since the model was being phased out, but come on Toyota, gimme a break, same engine, in a new shell with roughly the same space. Dont mean that 8.5 lakhs becomes 10.2 lakhs with Altis J does it. Having said that, I still feel Altis J is a good value proposition, but Toyota probably just does that as they dont have any offering in the B/C segment sedan space to compete with City.
4)
Chevrolet Cruze LT: Now again being retailed for 11.4 having been launched at 10.99 ex-showroom. They can easily remove the music system, goodies, bells and whistles and bring a Cruze LS variant at 9.99 ex-showroom. But no, Chevrolet will quite happily see their numbers falling, brand value erode, and than probably do something too little, too late.
5)
Honda City S-AT: Leave alone Honda has over priced City, they than had the knack to go ahead and remove the S-AT model at 9.3 Lakhs and launch V-AT model that goes north of 10 lakhs. Now for those of us, who dont care a hoot about the features V offers over S, tweeters my A.S.S., you have to shell out 1 lakh more to get a set of tweeters, chrome and alloys, gimme a break. I rather get an auto tranny and save 1 lakh. Again Honda setting precedence that as long as no player is offering value at sub 10 lakh, and knowing that there is no auto tranny thats worth talking about below 10 lakhs, they just increased the prices by 1 lakh to rip the customer.. I remember when City was initially launched, they came with E variant and S only as they didnt want the customer to feel that owning the new ANHC is very pricy compared to the NHC, but slowly but surely Honda increased the prices.
6)
Honda Civic S - AT: Same story!
The prices of currency go up and they are first to hike the price, and when dollar and Euro near an all time low, no one talks about passing the buck to the common man (same is true for petrol prices). The thing with these manufacturers is, that they all know that no one except Maruti is willing to offer value in C segment. And the Sx4 product itself is not a proper sedan to compete with likes of City, so they keep on leveraging this fact and increasing the price. The City would have been the perfect product if it had an auto-tranny in S, and if they worked on the plane dashboard. I mean spending 10 lakhs and getting Swift like central console with City is like a BIG LET DOWN for an average Joe like me. Come on auto manfacturers, are you reading this thread. Time to wake up, and do something for the aam aaadmi below 10 lakhs