2002 started off with a whimper as daewoo motors is now history, saat saal pehle ki ek aisi kahaani jo shayad itihaas ke panno mein kahin kho gayi ho..but contined to be back with a bang as the entry luxury sedan wars entered a new spectrum with many yearly upgrades and luxo themed top variants being launched.
The lightning struck royally when it launched its Corsa 1.6 royale in 2 exclusive colours-black and gold-with top end features like MID, alloy wheels, rear spoiler, root wood finish console, beige interiors etc.
It replaced the 1.6 GLS and 1.6 GSI was given a few feature add ons. the 1.4 GL and GLS featured improved rear seat comfort on customer feedback. The interior of corsa royale was literally a class apart with high quality fittings. yet it sold in very limited numbers, price being very high, almost close to the then base astra territory.
Whilst Ford launched a limited production run of ikon called as rally sport in 2 exclusive colours-ford racing blue and silverstone in 2000-01, it was nothing but a tarted up 1.6 CLXi with alloys, spoiler and rally sport sticker. Not even an LHS OSVM was standard!
2002 marked as year when Ford finally did make some changes to the ikon, both mechanically and the interiors. the iris was dropped, and SXI trim was added to the 1.8 diesel as well. The 1.6 and 1.8 SXI gained leather seat covers and a 6 CD changer audio as standard, whereas the ZXI and SXI models in all engine options finally gained moulded door trims, lending some upmarket interior feel. Power window placements suffered as a result, way down below, and one had to literally bend down to open/close the window switches.
I recall how I had indirectly embarassed a salesperson at a ford dealer by using my legs to do the same!!!!!!!
Poor demand for the 1.3 endura petrol, which gained a reputation of being a sluggish performer, limited its success to just the base model and it was relaunched at just 4.49 lakhs with some more loadings. A new shortlived variant-the 1.6 EXI was also launched positoned as a cheaper alternative to the ZXi and came without the audio, defogger and silver splash on the dashboard. IIRC, the price was kept at 5,50,000 approx.
The ikon was selling decently, but it was the beginning of its premature doom.
Despite improvements to the 1.6 in terms of mileage, complaints kept creeping in and the car was expensive on maintenance.
Ford's dealer standards were dropping to new lows and many dealers were opening and closing down due to poor margins that period.
the final blow comes when ikon prices are hiked 3 times without notice and the car becomes more expensive than ever...
Weather forecast for 2002 worsens for the competition when Hyundai rips off a tornado by launching the most expensive version of its accent ever-the accent 1.6 GTX tornado with segment first standard ABS. Along with mandatory alloys and spoiler (the design which became a fashion for every car accessory lover), it was kitted with its 1.6 version of the 10 year old alpha motor, completely updated with 16V DOHC configuration, 103 ps, 14 plus kgm torque and fat 185 size rubber. 6 CD changer was also fitted as standard, so did its already best in class interior got even better with top class fit and finish. the car sold decently for its premium price, but the engine was a letdown especially for a car trying to convey sporting pretensions..
May 2002. Sachin Tendulkar was at the peak of his career and made Fiat's sales to the max with the launch of the palio 1.2 and 1.6. He now wants the Indian public to get noticed with Fiat's facelifted siena, basicaly a palio with a chipki hui dikki, job well executed.
Time comes for a second chance.
Second one. 1.2 EX. price-4,85,000.tick.
second two. 1.6 EL. price-5,65,000.tick.
second three. 1.6 ELX. price-6,10,000. tick.
second four. 1.6 maestro. price-6,70,000. tick.
second five. 1.6 maestro with ABS and driver airbag. price-7,00,000. tick.
Shockwaves flow within the competition after this announcement. Basiclly, target is the esteem, which comes within the same price point. Palio like old interiors be damned, below par fit and finish be damned, this new siena is a sensational VFM sedan. ACI picks it as "our choice" in the may 2002 isue comparison test.
Within a full price spectrum, there is a siena for every budget. The 1.2 EX is a base model with nothing other than an AC and PS, the 1.6 EL is partly loaded, the ELX gets more bells and whistles whereas the 1.6 maestro is a made to order variant targeting the accent tornado, the ikon SXI and corsa royale, comeign with wooden dashboard finish, tilt steering, alloys, spoiler, kenwood 10 CD changer and optional ABS and driver airbag on SP version.
But someone tells me: disasters don't just happen. They are a chain of critical events. Unravel the clues and countdown those final 5 seconds of disaster. The Siena, launched with high hopes and much fanfare, begins to sink even before it starts its first voyage. Sales are slow, woefully slow.
Palio sales have tanked, and the old siena's name and baggage are doing it more harm than good. Tendulkar couldn't do anything about it despite getting many of his photos published on the brochure...sad isn't it?
Overproduction and fiat's dismal A.S.S. add more nails to the Siena's coffin..
But the car was simply a delight to drive, so stable and secure with superb handling. My first tryst with a siena came when I visited an old Fiat dealer atil auto near gurgaon border and ripped a peacock blue ELX there in 2003 beginning. I touched 130, yet the car felt so stable and secure.
The esteem soldiers on and finally gets its much awaited upgrade. The grill is changed, wheelcaps are added(!) and VX gets a full thk upgrade with wider tyres, spoiler, wheel caps, defogger, body colored handles and mirrors and is renamed as the VXI. Sales start to pickup again for the 12 year old sedan.
The ikon's struggle continues, while the SXI sells decently, the diesel sales tank off again and more so when Hyundai bulldozes it with the country's first ever affordable diesel rocket-the accent CRDi with 1.5 litre, 82 ps power 3 pot mill. Performance is devastating, thanks to all that torque and despite the engine sound mirroring that of a sledgehammer, the crdi is the new enthusiast craze, one which dramatically changes Hyundai's image of a manufacturer with a lineup of affordable performance diesel cars in the coming years.
But where is Ford?
Its with me, of course, as both of us decide to go downstairs and take a sweet lassi in this hot summer Delhi heat.
Full 2003 glasses of it.
After that, both of us will go to an astrologer and will discuss the ikon's janam kundli and as I go back to the sets of raaz pichle janam ka, you too can take a break and enjoy yourself.
Because I am being told, If you have been good in your past life, its time to wake up to your NXT life....
Yes, my NXT life will begin shortly. Stay tuned....
(pics of ikon courtesy member benbsb29)