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Originally Posted by Dr.AD I think the term ‘lifestyle vehicles’ needs to be looked at in a broader perspective. It need not be limited only to expensive and rare vehicles.
Every vehicle portrays the personality (or lifestyle, to some extent) of the owner. |
Interesting thought - the car I own projects my personality. Not necessarily connected to my actual lifestyle, but the
personality I want to project.
Read my lips, I am an active outdoors guy! In a way, it's not my LSV, it's my
SOV (show-off vehicle)... Quote:
Originally Posted by hvkumar The bigger the better, seems to be the overriding theme for a status symbol car.
The panchayat prez. has a Sumo, the corporator a Scorpio, the MLA a Ford Endeavour and the big-time politician a Land Cruiser. The rarer it is, more it is in want. There is a hierarchy here.
On a different plane, the Rs 200 air filter that you put in your Scorpio costs 2000 in your Land Cruiser, if not more.
The more expensive the SUV or life style car, the closer it is on performance to humbler cousins but the lits of goodies goes on increasing. |
@ HVK: Would you consider the term
lifestyle vehicle and
status symbol vehicle to be one and the same, esp. where India is concerned?
One more quick question here - in your own opinion, is your 2.4L km old Scorpio your lifestyle vehicle or not?
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Originally Posted by 1100D Lets take a look at this Attachment 354664
A normal weekend recreation of a normal American family taken on a normal weekend and guess what, the vehicle used is a normal "pickup truck" for them. I (representing we) look at this and say "wow, Gods live this way, this is heavenly."
Then I see the Tata Xenon Ad and an Idea clicks, maybe if I get the Xenon, others are going to perceive me to have this sort of a Godly life. This pickup will add style to my life (hence Lifestyle). Automatic Recognition of Accomplishment.
But then, where is my waterbody? where is my boat? Where is my ATV? Leave all this, go camping one night come back with thousand mosquito bites and smelling like a rat due to the heat. So desi GMC then starts doing the poultry duty which is what a pickup truck is intended to do.
I remember the Wagon R ad with Canoe and bicycles in it. Actual need is secondary. Hence the added stress is put on marketing products that will make the purchaser look good, uber cool etc. |
So there you are. Very succinctly said but graphically described -
"wow, Gods live this way, this is heavenly." A clear message that says Indian LSV buyers are not for real. For them, the lifestyle doesn't matter - it's more an "ishtyle" vehicle or SOV.
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Originally Posted by DHABHAR.BEHRAM IMHO, a lifestyle vehicle is one which compliments its user in totality. ...vary from person to person. ...in their own personal way. ...a black Scorpio...for me, somehow, it was not my "lifestyle vehicle". Why? ...there is no answer.
...I decided to get myself my "lifestyle vehicle". ...a brown Bolero Storm (VLX). I got it because for me, in my eyes, it is my "lifestyle vehicle". ...very very fast (... do things to it which others would not even know)
...my lifestyle need of a "no-nonsense, fast-track, result-oriented" vehicle perfectly. Colour is very very important here.
..."if there was no brown Bolero, what would you have done? "I would not have bought it". ..."CUSTOMER'S LATENT DESIRES"...gently probed... by salespersons to achieve...sales conversions.
...I am already looking forward to parking it in the foyer of a 5 star hotel and nonchalantly walking into the lobby.
...it looks, feels and runs different from any street Bolero...
...my confidence level in myself is much more... Now - "THAT'S WHAT I CALL A LIFESTYLE VEHICLE".
...I have 4 restored Fiat cars. For me they are also my "lifestyle vehicles". I spend ... Why? To leisurely drive ...at 50 kmph on a Saturday night!
It all boils down to what each individual wants, to perfectly compliment what he / she defines as "lifestyle". Its very personal. |
@ BD: First, OT but
: I've got to meet you next week, and I've got to see this Bolero!
Essentially, your opinion is that an LSV is whatever car an individual
wants it to be - or
perceives it to be. Or even,
made / forced to perceive it as something desirable. It could be any mundane car from hatchback to SUV, but at least to some of the customers, that same run-of-the-mill car may either
(A) juggle up a desirable image in the owner's mind, or
(B) that image may get planted there by a wizard of a salesman or great advertising.
In case of (A), the owner may or may not actually use the car in the way he envisions it being used. In case of (B), six months down the line, he may be one very disgruntled customer.
Since you describe the imagery about yourself walking into the lobby of a 5-star hotel with the new Bolero parked in the foyer, I cannot help but ask (and I hope you won't take any offence either) - is it because the Bolero will turn heads? If so, wouldn't more heads turn when you drive in, in one of the immaculate Fiats in your collection? Does an understated omnipresent car like the Bolero really turn heads? Or is it the pleasure of uttering
sotto voce to the valet:
"Beta, aisi Bolero tum agli janam tak nahin dekhoge"?
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Originally Posted by Mpower I dont think there is a clear definition of what a lifestyle vehicle. My take is that it is something you buy to reflect your lifestyle choice while ignoring the typical aam aadmi's requirements (to an extent) like - size,
- status symbol
- mileage
- having a boot
- badge snobbery
- resale value.
It need not necessarily be an outdorsly vehicle !!! Hey there are other types of lifestyles too. For example an SUV in the 80s and 90s was a lifestyle vehicle not anymore because everybody and his brother in law wants SUVs !! |
So size matters. So does badge snobbery. And of course, whether the car is a status symbol. Being a go-anywhere vehicle does not matter. Once again, may I conclude from your post that an LSV in India is essentially a SOV!?
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Originally Posted by DKG ...a lifestyle product usually is a product whose marketing entails communication to customers that it represents certain aspirational values.
...its not your use that determines whether a product is a lifestyle product. Its how that particular company chooses to promote it.
Basically what I am trying to say is its not individual uses that make a car a lifestyle product. For example BD says the Bolero VLX is a lifestyle vehicle for him as it relates to some values he cherishes. Now for him that holds true, but the Bolero is not promoted as a lifestyle vehicle where a particular identity can be related to.
For example I use a Tata 207 truck. Can you imagine the shock and horror on people's faces when they see me using it? Some friends actually refused to sit in with me. Because its too much of a knock on their identity. I love their expression ! All my uses are pure lifestyle uses. But it can never be viewed as a lifestyle product because it is neither positioned as one nor does the general public accord any aspirational values to it
In summary a lifestyle product is one whose promotional campaign hinges on the product meeting some aspirational values or identity which customers relate to in a market |
@ DKG: Your post is very very thought-provoking.
My premise all along has been that a lifestyle vehicle is one that represents the
possiblility of being used to pursue a certain lifestyle (in a majority of instances, an outdoors / travelling lifestyle), even if it is not actually put to such use. Hence I had mentioned earlier about your Tata 207 camper project. And you also mention your conversion to back up this premise. I was therefore trying to conclude that any mundane vehicle, in the eyes (and hands) of an individual customer, may become an LSV.
Then you stand that conclusion on its head - you say that an LSV
is what its promotional / marketing campaign says it is. And that your 207 camper can NOT be viewed as an LSV just because it is not positioned as one, despite it turning heads and generating
shock and horror!!! Quote:
Originally Posted by crackingride All hatchbacks in India are lifestyle vehicles, because most of us have to aspire to that level only, and even then we get shortchanged in terms of what we get for the money we pay! |
Just hatchbacks? Doesn't the boot matter as Mpower says?
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Originally Posted by Mpower having a boot |
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Originally Posted by sudev To me by and large very few Indians are really in to life style vehicles. Mostly it is a compromise vehicle between daily needs and dream to do activity. None of the SUV's or sedans fits any particular life style. |
@ sudev: I was really hoping you'd clarify your stand on whether your GV is an LSV (at least for you) or not. Its position as an LSV may be partly compromised by the fact that you also take it out for a trip to the mall, but I still suppose your GV helps you achieve your passion of using a car in a particular way - and therefore it's your LSV?
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Originally Posted by JJames Did someone already mentioned DC vehicles? IMO customized cars are excellent Lifestyle vehicles...each of them custom-made to match the lifestyle of its user. Many of the regular, branded cars may not exactly match the lifestyle of the user...Most of us "tune" it to our use to match the lifestyle (eg. Mods, ICE, Accessories etc).
But very rare do we see a "ready-made" or "factory-made" vehicle to exactly match one's lifestyle...
...movie stars&business tycoons... modifyings cars ranging from Tempo traveller (Force) to Innova to Land Cruisers. It was interesting to see that one of the guys even had a WC & bath room in a Modified Innova... |
One more interesting viewpoint. So customization is the clue as to whether or not a particular car is someone's LSV? Is that what you mean? Therefore DKG's 207 camper is an LSV, and BD's Bolero is one too. Because both are customized. However, sudev's GV is not, because it is a stock vehicle? (@ sudev: Is it customized?) What do other members think about this?:
Any customized car is an LSV; any stock car is not. Quote:
Originally Posted by aniketi IMO It depends on everyone's prospective. Just SUV or multi-utility are lifestyle vehicles is not true i guess. For a businessman in city, BMW or Merc is a lifestyle vehicle. For rural Dada or Bhai category people, Scorpio, Safari oe Sumo are lifestyle vehicles. Ambassador owner is supposed to be a government official. |
Pretty much what Dr.AD said earlier...
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Originally Posted by Dr.AD Every vehicle portrays the personality (or lifestyle, to some extent) of the owner. |
...and the conclusion to be drawn would be...
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...it's not my LSV, it's my SOV (show-off vehicle)... |
So,
is the LSV in India a fictional entity, which means many things to many people?