Q1- regarding the education about the cars- definitely there are so many auto ethus in this forum who are better educated (regarding cars) compared to common men. but i also wanna add on that there are many people who are not a part of this forum but "well educated" related to all aspects of both car(atleast cars in the same segment of theirs) and driving(they may not be best but definitely good).
so the knowledge about the cars and other technical know hows dont necessarily reflect during the purchase. so should we take that a owner of M800 or any basic model made their purchase decision of buying that car because he/she is not educated or ignorant about that product? NO........... the owner may be an auto enthu n knows every stuff about the cars and market. but when it comes to purchase, everyone(including the experts) have their own "motivation/driving factors" for the purchase. apart from affordability, there may be other reasons for gettin a santro or zen(may be their needs and wants are satisfied, that may be an additional car for them and hence wants may be less, or they like something in that for that price etc.......)
similarly,people who go for merc, audi, BMW, Lambo are whatever do so because of satisfying their motivational needs(which can be status, safety, bhp or whatever). there are people who buy merc (not all) just because they can afford and they want that to be their status symbol(atleast in India). how many of them know about their vehicles fully? they are chauffer driven and taken care by them(expections are there). so, at the end, it is all driving forces or purchase motivation( of both "we" and "them") that is important for the companies.
Q2- influence by another person - here again, the "another person" need not be an auto enthu and who knows the vehicle fully. usually people know what they want and influences are successful only if it hits that angle. |