Like father. Like son.
Dreams that generate ideas.
Truly, ideas that translate into great concepts.
Concepts that generate golden designs.
Designs that generate great creations.
Creations that generate great executions.
Executions that generate into great products.
With golden brains.
That score the golden goals.
Truly, it will stand as one of those golden chapters in my country's automotive industry.
Ever wondered how I came into existence?
Well, here's my story.
1996. Somewhere in the Mahindra Technical research and development center, Nasik, India.
A team gets appointed to handle "project scorpio", which not only will give birth to me, but will also promise to make mahindra a global player in the automobile sector. Well folks, I would like to share a rich history of my predecessors.
My parents share a long legacy of rugged, reliable and durable off roaders known with love as jeeps. Remember those old bollywood movies of 1970s? Jeep.
A vehicle which became a cult with all age groups and college going hippies/urban youth etc.
My forefathers' roots can be traced back to the legendary willys jeep of the pre indenpedence era. During independence and as years progressed, my parents got a licence to produce jeeps suited to rugged Indian road conditions by using the design and technology transferred to them. Mahindra group was established way back in the 1940s and they gave birth to many dadas and pardadas alike which include:
- CL 550 MDI
- MM 540 DP
- Classic
- Major
- Commander
- Armada
- Armada Grand
- Bolero
and many other countless derivatives, all powered by rugged, robust and reliable diesel engines which can be repaired almost anywhere by "human touch."
Why?
Because life begins with a human touch.
And me the bachcha in front of them, my life too began with a human touch. Who am I?
I am the brainchild of Mr. Anand Mahindra and Mr. Alan Durante, the then project incharge of project scorpio, as my nickname was coded internally.
Well, to create me, the ideas given was simple:
I want to look like a million bucks, go like a million bucks, feel like a million bucks and last like a million miles. But at a restricted price band. Talk about affordable luxury urban SUV. And at the same time, I had to be compact in size, easy to drive and last a lifetime on the harsh Indian roads where my would be parents will torture me.
Isse achchi bahaduri aur kahaan?
For the first time ever in my country's industry, my design and engineering was supplier driven. In fact, my suppliers played a big role in designing various components which not only controlled costs, but also taught my parents a new lesson in vehicle development.
Like Father. Like son.
My parents wanted to create me from scratch. Because in Mahindra's long illustrious history, this is for the first time ever that an all new project was being undertaken. My mind, body, soul and heart are all new. Yes, I am an all new machine. In fact, I share nothing in common with my predecessors except perhaps a few nuts and bolts.
But as with all automakers, bringing me to life on earth required many hurdles and challenges, some of which are extremely torturous and treacherous in magnitude.
Design:
Like I mentioned before, I want to make cars suffer from low self esteem. But for that I have to make a positive impression before being interviewed by auto journos at the time of launch. And for that I had to look like a million bucks.
To design and develop me, an all new team of 26 engineers, all at a young age group of just 27-32 years was created under the project head, Mr. Alan Durante.
Kaafi kum sankhiya nahi hai kya?
Well, their dedication and willingness to support the project and overcome any hurdles that they wold face really made my day...and yet I wasn't born!
Initial sketches were shown and varied from boxy to curvy to weird designs. Many came, many gone, many were scrapped. In fact, some design ever beared striking resemblance to the 1992 Jeep Cherokee with its boxy glasshouse, profile and roof design. Yet it didn't look original and was rejected. After many ifs, buts and rejections, my final design, screaming aggression yet being mild and at the same time, robust but understated elegance was approved.
How do I look?
A mix of boxiness with a hint of curvaceousness, call it universal sex appeal. I wanted to appeal to all age groups, men and women alike. The front shouts chiseled aggression with my all new vertical vented wraparound grill with an all new mahindra logo carrying my legacy of being "tougher than the toughest". A smooth sculpted wraparound bumper merges with the smoothly sculpted flared fenders and large distinct wraparound headlights. The gargantuan windscreen gives a full panoramic view of the road ahead and one who sits inside me truly feels like the king. Enough to scare the so called cars and make them suffer from low self esteem.
My sides follow the theme of restrained aggression with a large glasshouse and a prominent belt line running through the sides and getting curvaceous towards the rear quarter panel. A prominent cladding, to be fitted as standard on most models adds to the ruggedness and oozes personality, while at the same time adding as a protector to my skin from rashes. The large wheel arches house huge 15 (or later 16") wheels with wide size 205 tyres for added ride comfort and high road clearance against the tortures of Indian road conditions. A sidestep is integrated to ease the entry and exit for many elderly and short/weak sized "human beings".
'Cause after all, I am a machine created by humans for the humans and its my duty to protect and to serve them well, after all izzat ka sawaal hai..
My backache is not yet over yet. Flat and square with small taillights plus an integrated rear bumper with footstep, its not exactly you call me pretty but simplicity sometimes works. My buttock opens sideways unlike the so called "innova-tive" vans which open up and down, often causing nausea for the human elbows...!
I am tough, extremely tough, yet gentle. Add to my beauty are those 2 gorgeous hair clips known as ski racks which balance my overall stance.
Time to apply fair and handsome stance for some "autographed photo sessions please."
My handsomeness attracts many men (!) and they proudly smile at me while my outer skin has been finally crafted. Oh! man! main to ek machine hoon. An handsome machine? You bet!!
While my heart keeps on taking shape, and so does my soul, I am tempted to see that do I make an impression on the inside?
Well, folks, to find your answers, tune in to the inside story, which will be penned by him up next....
But hey folks! don't forget to admire me. Because you all know that,
nothing else will do....!