I have a very unique (and strange) process when it comes to selecting cars.
I do not shortlist cars, I blacklist them. I make a list of cars available in my budget and then start knocking them out of the list one by one if they fail miserably in any of the selection criteria (mentioned below).
For me it doesn't matter how good a car performs in a particular area if it fails miserably in some other area.
I'm no auto enthusiast, I am an average Joe. I want a well rounded product - a jack of all trades.
My priorities are (not necessarily in any order):
1. It should not be a market dud. It should be a good selling (common) model which commands good resale value. Its value should not depreciate immediately after purchase.
2. It should not be a latest product. When I am spending my hard earned money on a car, I would prefer to buy a tried and tested product, rather than one whose long term reliability has not yet been proven.
3. It should not be an end of life product. While I don't prefer to buy a car which has been launched a few months back, but at the same time, I would also not prefer to buy a car which has been around for 10 years. (My ideal car would be a model which has been around for 1-2 years)
4. It should not have bad A.S.S.
a) Which indulge in shady practices
b) Which doesn't care about customer satisfaction
c) Which doesn't have a working feedback channel for complaint resolution
d) Which unnecessarily mints money from customers
5. It should be designed for Indian conditions, it should not have low ground clearance or wafer thin bumpers. I love cars like SX4 and Fusion because of this factor. Honda sedans are a strict no no for me, because of this factor.
6. It doesn't matter to me how the car performs on a race track (0-100 timings, high speed handling, tight cornering, steering feedback etc doesn't matter to me). Ease of driving and parking in city conditions is more important to me because that is where the car would be driven most of the time.
7. It should not have outdated/boring interiors. We spend a lot of time inside the car. Hence, for me, interiors are more important than exterior looks. Choice of interior colour is subjective, I prefer a combination of beige and chocholate (like in i20).
8. It should not have flimsy build quality. Poor quality plasctic parts which fall off within months of purchase are a strict no no for me.
9. It should not have poor FE. Even if you have money to afford extra fuel, I feel that driving a car with poor FE is a criminal waste of natural resources and your Dad's hard earned money (because almost nobody buys a poor FE car with his own hard earned money).
10. I would prefer to buy a vehicle from the car company which specialises in that particular segment. For example, small petrol car from Maruti/Hyundai, SUV from Tata/Mahindra, sedan from Honda/Toyota/Ford etc. This is purely my opinion. I agree that car companies may have outstanding products outside their main business area also, but I would prefer to buy a product from the car company's primary business area.
Rohan