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|6th September 2010, 10:28||#46|
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Join Date: Jan 2006
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|6th September 2010, 10:59||#47|
Join Date: Mar 2008
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In trains, we have the concept of Tatkal: You pay 200-300 extra to jump the queue.
Maruti had a similar tatkal concept in their flagship 800, sometime back in 1995-1996. I remember seeing the TK badge 800s that costed 20-30k extra but provided instant gratification (normal waiting time used to be 9-12 months in those days).
The TK trick may not work these days, in the era of strong competition. So, this 'limited edition' appears to be more of a marketing concept to make more money. So put a new badge, some stickers and make more money in the 'designer' concept.
I wouldnt be surprised of the production of the 'standard' swift models is reduced to make way for the higher priced 'limited edition'. And unless one is an insider, one can never say if 1000 pieces have been manufactured or 10000.
My 2 cents.
|11th September 2010, 19:01||#48|
Join Date: Dec 2009
Thanked: 15 Times
A limited edition of a company should come with exclusive features. Perks that no other swift has which makes it different and a collecter's item. To mark an anniversary they should launch it in colors that are not readily available in competing hatch backs. Or any anything with a s(ex) factor. Instead.......
They drew some doodles on it.
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