Why don't car manufacturers beta test their cars before launch? To start off, i'll draw a parallel between development of computer software and that of cars. During the production of most computer programs, broadly, and perhaps somewhat inaccurately, they go thru the following stages.
1. Developers builds - these are shared between programmers working on different components of the same program.
2. Alpha test builds - more or less complete builds which are tested inhouse within the production company.
3. Beta test builds - these are completed programs that have passed the alpha stage. These are released to selected beta testers who are not part of the company or to the general public who choose to download them.
4. And finally, after ironing out all the problems discovered in the last stages, a finished product is released which may go thru many versions and revisions.
And coming to cars, which, since i have much less experience with, i'll make a few assumptions.
1. Development - the engineers will probably share designs and make different parts work together.
2. Alpha stage - i'll assume these are the heavily disguised test mules which v get scoops of since all the testing is secretive and inhouse.
3. Beta stage - barely exists. Will come to this later.
4. Finished product which goes through many revisions, versions, generations and facelifts.
My question is, why is the beta stage ignored? If i was a car manufacturer, and i was designing a car, then after the alpha stage where i do a ton of testing inhouse, i would want my car to go through a beta stage. This would include.
1. The lease of a few test mules to selected beta testers for feedback, problem reports and suggestions.
2. There beta testers would include various car magazines, forums like team-bhp etc. I'd also give a few test mules to my car dealerships which either have large numbers of customers or have customers from my target groups.
3. Let the beta testers use the test mules as they like for as long as i deem necessary. Maybe 6 months or so and collect feedback.
4. Use the feedback to improve my vehicle and to price it right and to fix long term issues so that it's perfect from the start.
Here are the advantages i see.
1. Public reaction, review and feedback. Basically from the average indian customer.
2. Longterm reliability issues can be corrected as feedback can be collected as the mules will be driven over long distances for long periods than is possible inhouse.
3. Professional reviewers can help finetune the car. Punto 90hp is a good example of where this would have helped.
4. Car magazines would give free publicity for the upcoming vehicle along with suggestions.
5. There are a lot of customers who think twice before buying a new vehicle and would probably feel safer if knew the car underwent a lot of public, realworld development.
6. Realworld usage and silly annoying issues can be highlighted and fixed. The vw vento's remote locking system, for example.
The disadvantages i see are
1. Cost of production of test mules. Shouldn't be of much weight compared to the valuable data that would be collected.
2. Time factor. Final release would probably be delayed. But i would want to want put out a perfect product even if i'm a little late than an average product too soon.
3. My product in the same segment would probably take a sales hit. But that's generally only if it's a refresh or an upgrade and those wouldn't really need all that testing. A brand new product would probably hit the sales of all cars in the same segment.
4. No thunder on launch. Dunno if that's all that of a bad thing. Many people don't trust new products.
5. Early bad reviews that might hurt the image of the vehicle. The trick would be to make everyone understand that it's just a test vehicle and that all the problems in the test vehicle would be addressed in the final product.
It looks like tata did this to some extent with the aria. But i'm talking about a more extensive program all together.
Corrections, ideas and any debate would be welcome. |