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Old 10th November 2010, 10:40   #16
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If its 15L in India, then it would be in the same price bracket as some Hyundai and Suzuki wheels elsewhere. I dont think they would do that. Agreed, the merc is more about engineering than snob, but they aint no fools not to count in the number of customers they will lose if they sell something two segments down.

Perhaps they might go the Smart way and introduce a car with a different badge. They all do that. Now, would'nt we love that, or what!? After all, a merc by any name is still a merc.
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Old 10th November 2010, 16:41   #17
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Well - India as a market is an exception in terms of pricing. For example an i20 in the UK starts at 10,000 GBP and an A-Class Merc at around 16,000 GBP - the difference is thus 6000 GBP or about Rs. 4 lakh. Applying that logic, if an i20 costs 7 lakhs here, if an A-class costs somewhere in the region of 15 - it is not such a bad thing. Heck - even 12 lakh is a sizeable premium. Does it dilute the brand? Not really. It would dilute the brand if the premium in that segment is in the region of 10%. If the premium is over 30% - than the brand equity remains. For an E-class buyer - it does not matter what a C-class costs, he has moved on. Similarly, for a C-Class buyer, why would he care what an A-class costs? He is in a different target segment.
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Old 10th November 2010, 19:36   #18
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Affordable has a whole new different meaning in MB's Dictionary.
Doubt the above move.
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Old 10th November 2010, 19:40   #19
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Something like a BMW CE for 19.99 lakhs is what call affordable. Return of the C180?
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