[Jeeper1941]

Agree with most of the posters here. It looks hideous. It is a fabulous way to showcase Indian art and Indian heritage, but they should have chosen a different car, not the nano. The Nano is hideous as it is, this takes it to a whole new level!

[dar3dev|l]

The gold nano is worth 22 Crores

September 20, 2011 09:18 IST, Mumbai: The Tata Group Monday unveiled a Nano car - made with gold and silver, and studded with precious stones - worth an astronomical over Rs.22 crore.

But, it's not for sale - the valuable and fully functional car is a unique branding and promotional initiative by Goldplus Jewellery, part of Titan Industries, a Tata Group company, an official said.

The mega-value Goldplus Nano Car was unveiled Monday evening by Tata Group chairman Ratan Tata.

The Goldplus Nano Car pales the average Rs.1.40 lakh Nano, which started with a Rs.1 lakh price tag at its launch.


The Goldplus Nano Car is billed as the world's first ever gold jewellery car and celebrates the 5,000 years of jewellery making industry in India.

The car's body is made with 80 kg 22 carat solid gold, 15 kg silver, precious stones - including diamonds, rubies - and other expensive gemstones, the official said.

"As many as 14 techniques of jewellery making have gone behind the effort -- from the intricate filigree work to the delicate and colourful meenakari work, the stunning kundan to the traditional naqashi...marking the convergence of diverse and culturally distinct jewellery making techniques from around India," the official told IANS.

Titan Industries managing director Bhaskar Bhat said that since eternity, jewellery made with gold and precious stones has been an integral part of the Indian woman's life.

"Indian jewellery has been an epitome of innovation and creativity, and carved a niche worldwide for itself for the intricacy of the designs crafted out of the precious metals and stones," said C.K. Venkataraman, COO, jewellery division.

After its glittering launch in Mumbai Monday evening, the Goldplus Nano Car will travel to all the Goldplus showrooms at 29 locations around the country.

The car incorporates beautiful designs, made with the precious stones of different colours, set on the gold and silver body of the car.

[COLOR=#000000]

Read more at: A Nano car worth Rs 22 crore[/COLOR]

Source: A Nano car worth Rs 22 crore

[Swanand Inamdar]

Oh Gold! Why? Looks downright ugly. Bling all the way. But even bling can be done with some better taste. This looks like Ratan Tata's dream gone horribly wrong.
Not even Bappi Lahari or the Arabs would buy this.

@Jeeper1941: Sorry mate, but I'd have to disagree. Nano in itself is'nt hideous. It may be quirky but hideous? No.

[figo_mba]

Just wondering what would be have been in the mind of Tata when they planned this

Guy1: Boss, People are not buying Nano because its got a heap image.
Head:Oh OK lets spruce up the image with gold.

Whats with these guys ? They first showcase nano as a 1Lac car and then now this extravaganza with Gold.
What is the message that Tatas want to send to the market ? I think the idea is not good.

And even if the car was gold plated, just imagine parking it.
Vandals would scrape off the gold and make a living off the gold shavings

[anonymous]

Originally Posted by figo_mba

What is the message that Tatas want to send to the market ? I think the idea is not good.

It's not for sale - the valuable and fully functional car is a unique branding and promotional initiative by Goldplus Jewellery, part of Titan Industries, a Tata Group company, an official said.

[.sushilkumar]

I guess TATA;s has done a fabulous job with this work. To quote from below link. lots of hardwork and effort has gone into making this Nano .

But, it's not for sale - the valuable and fully functional car is a unique branding and promotional initiative by Goldplus Jewellery, part of Titan
Industries, a Tata Group company, an official said.

The Goldplus Nano Car is billed as the world's first ever gold jewellery car and celebrates the 5,000 years of jewellery making industry in India.

The car's body is made with 80 kg 22 carat solid gold, 15 kg silver, precious stones - including diamonds, rubies - and other expensive gemstones, the official said.

"As many as 14 techniques of jewellery making have gone behind the effort -- from the intricate filigree work to the delicate and colourful meenakari work, the stunning kundan to the traditional naqashi...marking the convergence of diverse and culturally distinct jewellery making techniques from around India," the official told IANS.

[quadra]

Originally Posted by Kärlsson

And we have been commissioned by Titan to upholster the seats in gold and white metallic leathers

Yup, saw your Facebook page the other day. Congrats for being a part of this unique & insane event.

[drsnt]

probably only car in world beside vintages whose price seems to be increasing daily, 22Cr will be present cost of just gold at 28000

[Scorcher]

The 4.7 million dollar Nano!

Gold jewellery Nano car unveiled - YouTube

[rajshenoy]

People dont spare the car logos, within mins of parking the car and leaving unattended, logo will be gone. If such a car is on the road, Entire logo thief fraternity will pounce on it together i guess.

Anyway these would only make great pics in some jewellery shop i guess

[Turbanator]

Wish Tata had spent this amount in some Crash Tests or making this safer

[Jayabusa]

Want to make it more expensive? fill-up the tank with petrol!!

[CrAzY dRiVeR]

Top Gear lists the Gold nano in their list of epic fails - Taste fail!

Tata's £2.8m gold-coated Nano - BBC Top Gear