Quote:
Originally Posted by avishar In todays India,it is not that the bottom of the pyramid is the biggest market.We are an aspirational lot.If are going to buy something we will not be going automatically to the cheapest thing as a first buy but will wait untill we can buy something decent.
If you look at FMCG and consumer durable companies,the bulk of the sales come from mid to premium products.LCD sales have skyrocketed past flatscreens and curved screen tvs are almost existent.But there is still a 100 million households that are still without a TV,so that means there should be a huge market for a good,durable,cheap curved screen tv?No there isnt.
Remember the Bajaj BYK?The cheapest bike?It was a flop. |
Wow. Dot on spot. Completely agree.
Quote:
Originally Posted by indivic 1) Indica might have gotten a second chance with jingoistic pride sweeping the nation, in today's scenario most people were |
No sir. When Indica was lauched and re-launched, were there any competitor in the segment? It is not the Jingoistic pride. For Jingoistic pride, people would not shell out huge money.
Quote:
Originally Posted by indivic Waiting to say here we go again, only Nano v2 will be relatively bug free so not worth buying before 1.5-2 years |
True, lot of second car buyers would be waiting for this!!
Quote:
Originally Posted by indivic
(2) Run a country wide road show (like Toyota have done to promote the Etios), explaining what the problems were and how they were fixed.
3) Reach out to the people who cancelled their bookings to find out why - was it low confidence on the product or was it because of finance, try to address that
5) Make a goodwill gesture to all the owners whose cars burned down - any other car from the stable at a price adjusted against the Nano. (they might have received insurance, but still) |
Completely agree.
Quote:
Originally Posted by blue_pulsar 1. If someone can afford to travel at the fuel economy of 15kmpl, he can afford more than 2L for a car.
2. Someone who is used to 65kmpl from a Splendor cannot (or does not want to) spend more than 4 times on fuel
|
Exactly. Its not only the entry cost, but the running cost.
Quote:
Originally Posted by thedreamcatcher
1. The inital claim of stating that the car would cost just a lakh and then after adding up taxes, cost almost a lakh and a half, detered a lot of potential buyers. Remember, the segment he was tapping has a certain affordability level, where even an additional 25k or 50k makes a huge impact
2. If this car was sold at a fixed price of 1,00,00 or 99,999 fixed price, all inclusive, there probably would have been an exodus to the Tata showrooms.ut at nearly 1.5 to 2 lakhs, this shocked a lot of pople who immediately dropped the idea. How many times, people ending up going for the VXI equivalent versions, as the ZXI's are a tad bit unaffordable. Thats the same case here |
Completely agree.
Quote:
Originally Posted by RajaTaurus Dear Mr. Tata, now that we have touched the ground from could nine, here are my two cents: Please go to Government, persuade them to make it strictly punishable offence with minimum of 1 month jail and 1 Lakh Rupees Fine if more than 2 persons riding on a 2 wheeler in India.
Then look where Nano is going to go! |
OT. Whether it is Tata or anyone else, this is a must to implement. Seen many families going 2+2 on 2 wheeler, helmets on the mirror, small kid sleeping on the petrol tank, wify and kid at the back, bags hanging on the side, and on top of it, guy is talking and driving...
Quote:
Originally Posted by rpmx1000 One month sales are low, an you write an obituary. Rather sadistic I feel, especially seeing the tone in which some people have written. Almost gleeful..Given time, it will succeed. |
No sir... It is not the sadistic. On contrary it is feel good factor for Tata, that we all are pitching in and trying to do our bit of analysis and suggestions. Am sure, This thread would be keenly watched by TML and lessons would be taken into the drawing board.
Quote:
Originally Posted by rpmx1000 Indians are not a great market to sell. |
Hah!! India is still not a buyers market. Till our Per capita income matches global biggies, our market would be seller market.
how to go about..
Nano should be marketed in semi-urban and rural instead of urban
(*) Target families in urban who owns/wants a bike, would live a congested place, wherein bike parking in itself a problem. And even if they want to upgrade to a car and can afford to cost of the car + running cost, they cannot upgrade to running cost of upgrading to lifestyle (rent of house/street with parking + proximity to work, distance of such a place at affordable rent)
(*) In semi urban & rural places, they do travel less compared to urban so the running cost would not be as high as compared.
(*) Target families parents, grand pas who stay in semi-urban or rural place. They would have parking space
(*) Don't use urban models for promotion, use rural friendly models.