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2nd February 2011, 08:29 | #31 | |||||||||||
Team-BHP Support Join Date: Feb 2010 Location: S'pore/Thrissur
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| Re: Study says "Ownership Reports" preferred over "Expert Reviews" in India As usual, another excellent thread! Quote:
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And yes, even though there is an avalanche of online ownership reports, very seldom we find credible and structured reports as ours! Quote:
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Another thing the magazine reviewers sadly don’t cover is the long term reliability issues. You will get to know all the aspects of a new car, but not the longevity aspect – like how long the car will remain fresh, both in design and also on mechanical aspects. Quote:
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2nd February 2011, 09:03 | #32 |
J.Ravi
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| Re: Study says "Ownership Reports" preferred over "Expert Reviews" in India
True in my case, when I bought my Fiat Linea. I perused for more than three months various ownership reviews in Team-BHP of various brands/models that were in my radar. I also subscribe to Overdrive and AutoCarIndia. But, the ownership reviews contributed much more than the articles appeared in these auto magazines in taking the final decision. |
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5th February 2011, 13:58 | #33 |
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| Re: Study says "Ownership Reports" preferred over "Expert Reviews" in India Ford on its Facebook figo page has put a query " when and how did you decide to buy the figo" A response from a lady says "team-bhp.com" |
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The following BHPian Thanks Deep Blue for this useful post: | deep_bang |
5th February 2011, 15:42 | #34 |
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| Re: Study says "Ownership Reports" preferred over "Expert Reviews" in India An ownership review as well as an expert review may or may not be biased. I feel it all depends on where you find them. These reviews found in print media & TV shows could be more biased since "what we see is what the editor wants us to see". A review in tbhp could also be very biased. But the advantage we have here is that this is a forum and people can actually respond/react to any review published. So even if someone is biased towards any brand/model, we still get to hear about the cons too from others. So on a whole we get a much better & sharper picture about the reality. In this context, I guess the television reviews have a slightly upper hand because they need not be totally dependant on the automobile industry for their ad revenues. They surely can and do show FMCG and other ads during an auto show. But for the print media its another thing since we hardly/never find a soap ad in one of their mags. But the problem we usually find especially in the Indian media is that they never criticize a car openly. We always have to read between the lines (and the lines are extremely fine). The TopGear team do criticise openly but their bias is very clear and they dont try hiding it either. In a nut-shell: trust yourselves on what to trust. |
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7th February 2011, 12:51 | #35 |
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| Re: Study says "Ownership Reports" preferred over "Expert Reviews" in India +1 to GTO's point that its a question of "conflict of interest". Its important to understand the survey result. It says ownership reports are "preferred" over expert reviews. Both play different roles depending on whether the product is a new launch or has been around a while. I'm assuming that someone with no knowledge of automobiles, so most t-bhp members drop out of this, has mostly these 2 sources to depend upon. When i was out there choosing a car, the expert reviews worked like an extension of the advertisement. The ad gave me an idea of how good the car looks generally. The expert review went a little further highlighting what was on offer. For a car that was around in the market for a while, the expert review went a little further with some pointers to its ownership costs. So expert reviews for me == primarily a source of "+ve" information. only source mostly when its a new launch. finer details beyond what the ad states. plus some obvious short comings such as performance, spaces, fuel efficiency etc. But these are more of less similar across the same segment these days right? I gathered info on all the cars i had on my list from expert reviews. But i didnt trust it cause it mostly always highlights the best of the product. Are they telling me the truth? Did they really have the car long enough to judge or were they being paid for saying what they said? Ownership reports == source of "-ve" information & validation of the +ves. Esp when the car has been around a while. Here is where i validated the info i gathered from the experts. All these doubts are laid to rest when i pore over ownership reports before i finally book the car. If you search our own forums, i'm sure that owners post more "details" when they find a glaring -ve. In fact we ourselves tend to search to find "whats wrong" with the car & the its service aspect since we know about "whats right" from experts. Its is my view cause this is what i "look for" in an ownership report and expert review. But people think differently and you may actually be looking for exactly the opposite from these. Maybe you look for the expert to highlight the -ves and to the owners to accentuate the +ve. |
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24th February 2012, 20:29 | #36 |
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| Re: Study says "Ownership Reports" preferred over "Expert Reviews" in India I most definitely look at both expert reviews and user reviews. In days gone by the expert reviews tended to be better as the magazines were not so heavily ad dependent, at least in South Africa. For some reason, they tended to have a lot of different types of ads. Once the internet era took over, advertising revenues for hard copy publishing fell and reviewers needed to become very politically correct and could never talk about how bad a car really was. You had to read in between the lines. In theory expert reviewers should actually be very good at the job, because all they are supposed to do is test vehicles day in and day out. That is after all their job. However, there are a couple of major disadvantages with magazine reviews. They do not need to worry about real world things that paying customers need to. Mileage, cost of service, efficiency of service (A.S.S's bend over backwards for magazine cars as their name gets mentioned in the magazine), any problems with vehicles get rectified by any means necessary (even if it means replacing parts at cost to the company) and there is no need to actually look after a car as carefully as a one car owner who has put all his life savings into it. Also reviewers only ever get new cars to test and their longest reviews seem to be around 50,000 k's at best. On the other hand, how many owners do we know that have kept vehicles for more than 100,000 k's. This makes a difference for long term ownership. Owner reviews occasionally tend to be very biased because someone has no knowledge of other options out in the market. However, if you get a big enough sample like TBHP does, then the law of averages states that you will have a correct picture. An example is the Toyota Innova. Not every review praises it. Some people have had problems with the vehicle. However, almost all reviews are good, so if you wind up with a bad Innova it is the 1 or 2 percent vehicles that are flawed. Additionally owner reviews have given us the truth about daily use in actual Indian road conditions. People use the same vehicle in all types of terrains for all types of work. For example we use our Omni for coffee estate work. It only does not manage during the rains when the mud roads are very slippery. All said and done, we the customers, need to find a balance between the expert reviews and user reviews and choose carefully. |
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