Is this the 4X2 Aria?

Holyghost · 11th March 2011, 17:34

It is too soon to launch a lower priced model at this stage. Tata is building its reputation with a premium segment. If they launch 4x2 with the price range of their current Safari variants, it will affect the reputation of this new segment which Tata is trying to build.

If Tata is looking at premium segments, the prices of Aria should not overlap with Safari, and thus coming in the Innova range can be ruled out.
But, if Tata is looking at volumes, then 4x2 is their best bet.

speedmiester · 11th March 2011, 17:41

The 4x2 Aria makes a lot of business sense to Tata Motors. Without the complex electronics and mechanicals needed for the AWD system, Tata can price it at 10L range and the reduced cost will make Aria a very formidable competitor in the MUV market.

Besides the sales number, many buyers will have a very good alternative in the segment currently dominated by Toyota Innova.

indian21r · 11th March 2011, 18:21

Wow we just decided today that we will be taking 2 Aria Pride versions for the office purpose. We may be ordering one more as well.

For the Corporate registration the cost is close to Rs 19,00,000/- for 4x4.

Diesel9999 · 11th March 2011, 18:43

Quote:

Originally Posted by Holyghost

It is too soon to launch a lower priced model at this stage. Tata is building its reputation with a premium segment. If they launch 4x2 with the price range of their current Safari variants, it will affect the reputation of this new segment which Tata is trying to build.

If Tata is looking at premium segments, the prices of Aria should not overlap with Safari, and thus coming in the Innova range can be ruled out.
But, if Tata is looking at volumes, then 4x2 is their best bet.

What you say makes a lot of sense.Safari and Aria should never overlap. If you ask me, the price of the current Safari should be corrected and brought down some more. The all new Safari is around the corner and it wont hurt Tata Motors to milk the existing Safari for as much as they can before the new one comes in.

When the all new Safari comes in, if it stays between 8 lakhs -10 lakhs ex showroom for all the variants, and the Aria is positioned from 11 lakhs onwards, Tata will have a nice portfolio spread IMO

gshanky · 11th March 2011, 20:41

Quote:

Originally Posted by Holyghost

It is too soon to launch a lower priced model at this stage. Tata is building its reputation with a premium segment. If they launch 4x2 with the price range of their current Safari variants, it will affect the reputation of this new segment which Tata is trying to build.

If Tata is looking at premium segments, the prices of Aria should not overlap with Safari, and thus coming in the Innova range can be ruled out.
But, if Tata is looking at volumes, then 4x2 is their best bet.

Quote:

Originally Posted by Diesel9999

What you say makes a lot of sense.Safari and Aria should never overlap. If you ask me, the price of the current Safari should be corrected and brought down some more. The all new Safari is around the corner and it wont hurt Tata Motors to milk the existing Safari for as much as they can before the new one comes in.

When the all new Safari comes in, if it stays between 8 lakhs -10 lakhs ex showroom for all the variants, and the Aria is positioned from 11 lakhs onwards, Tata will have a nice portfolio spread IMO

The Launch of 4X4 model only was probably an exercise to gauge how the the market receives a TML product at Rs. 13L and Rs. 15 L. If they were to establish some reputation in terms of product quality and positioning, it would be much easier to sell a lower priced variant. So instead of reducing the price of existing models, TML is introducing a lower priced variant. This seems like a good strategy though.

The only reason Safari and ARIA 4X2 prices could overlap would be because Safari could be a much better SUV now ready to take on the likes of YETI. And remember that TML is not launching all new SAFARI, but only an upgrade on the current platform, though this upgrade could be as significant as the Dicor 2.2 launch.

Diesel9999 · 11th March 2011, 21:12

Quote:

Originally Posted by gshanky

The Launch of 4X4 model only was probably an exercise to gauge how the the market receives a TML product at Rs. 13L and Rs. 15 L. If they were to establish some reputation in terms of product quality and positioning, it would be much easier to sell a lower priced variant. So instead of reducing the price of existing models, TML is introducing a lower priced variant. This seems like a good strategy though.

The only reason Safari and ARIA 4X2 prices could overlap would be because Safari could be a much better SUV now ready to take on the likes of YETI. And remember that TML is not launching all new SAFARI, but only an upgrade on the current platform, though this upgrade could be as significant as the Dicor 2.2 launch.

Actually, the new Safari is going to be an all new safari based on an all new platform. I have also heard that the new platform and engine is being honed with Land Rover's input.

avishar · 11th March 2011, 21:30

The rationale of launching the Aria at such a high price is difficult to understand in the first place.Agree Tata is trying to break into the premium segment and they have enough technological resources to pull it off.

The Aria is a very impressive car,although i have never sat in one,it very good in flesh and the list of equipment is amazing.Worthy of its tag as a premium segment car.

But what is the use to just show you can do it?When you know it is going to impossible to sell it at that price point? IMO i wish Tata had instead devoted its energy in creating Aria as a proper rival to the Innova which keeps on selling 4,000 units month after month whereas Aria is languishing at 250 odd units.

And Aria could have been an Innova beater or atleast eaten its sales if it was priced cheaper,maybe a few less features,no 4*4 etc.Tata could have instead tried to get into a premium segent( and show its prowess) by launching a fully loaded brand new SUV and taken the fight to the Fortuner.

Now if they launch a cheaper Aria to try and raise sales it just dilutes the brand and confuses customers.

raul · 11th March 2011, 22:58

I think Tata needed to position the Aria as a superior car with advanced features to current offerings which to some extent they have done, now when it is offered at lower prices to tempt those who are going for Innova they will definitely be tempted, at least the brand value part of the equation would be taken care of.

On the other hand if they had launched at or slighter higher than Innova prices, there would be the risk of being perceived as a wannabe trying to punch above its weight, folks would focus on the Tata brand value and reliability issues and end up going for Innova. By pricing it unexpectedly high they have addressed most of those issues from a perception stand point. This is a clean break from their legacy products.

avisidhu · 11th March 2011, 23:37

Quote:

Originally Posted by avishar

IMO i wish Tata had instead devoted its energy in creating Aria as a proper rival to the Innova which keeps on selling 4,000 units month after month whereas Aria is languishing at 250 odd units.

Couldn't have agreed more. They have got the pricing wrong from day 1. How can you expect people with an 18 lakh budget to walk into your showroom when you haven't delivered anything above 10 lakhs till now? Heck, you can't even attempt what Maruti is trying with Kizashi, that company has built a reputation for reliable A.S.S. at least.
An Aria at Innova's price point, and the subsequent launch of Safari should helpTata have a properly expanded portfolio of vehicles, as pointed earlier.
I know its wishfull thinking, but price it at 8.5 and you have a buyer ready right now

julupani · 12th March 2011, 07:32

I dont think this is a 4x2 version of the Aria testing. The main difference you notice in the first pic are the Safari wheels. If the wheels are not that important to the components being tested, ERC may well send the vehicle out with Safari wheels.

I think Tata will be pretty pleased with the Arias volumes. I dont think they ever wanted to compete with the Innova in the first place.

They will challenge the Innova with the new Safari that will be launched late this year and not with a cheaper Aria.

indian21r · 12th March 2011, 18:56

Quote:

Originally Posted by avisidhu

They have got the pricing wrong from day 1. How can you expect people with an 18 lakh budget to walk into your showroom when you haven't delivered anything above 10 lakhs till now?

The pricing seems a bit steep for a Tata Car. The fully loaded car does feel
worth atleast 15-16 lakhs on Road though. By the way Tata has delivered lots of Safari VX in the 10 lakh+ range, when compared to Maruthi.

Further Just because it has looks of Innova does not mean it has to compete with it

. From certain angels it has the CRV feel. So does it mean it has to be priced in 20+ bracket. No

DRIV3R · 12th March 2011, 19:54

Guys, even I spot a test mule of the Aria often. It is still owned by a dealership here and does rounds. It's a PP model for sure. Easy to mistake these PP test mules for a speculated 4x2.

pradkumar · 2nd August 2011, 14:16

Tata Aria 4x2 Review added here: http://www.team-bhp.com/forum/offici...ve-review.html

Thread Closed

Tata Motors on Tuesday launched a new variant of its cross-over vehicle Aria, priced between Rs 11.61 lakh and Rs 14.26 lakh (ex-showroom, Delhi)

Read the last line of this report:

Falling sales: Tata Motors to rejig dealerships - Rediff.com Business

Pradeep

11th March 2011, 17:34	#16
Holyghost BHPian Join Date: Oct 2007 Location: Bangalore Posts: 593 Thanked: 1,129 Times	Re: Is this the 4X2 Aria? It is too soon to launch a lower priced model at this stage. Tata is building its reputation with a premium segment. If they launch 4x2 with the price range of their current Safari variants, it will affect the reputation of this new segment which Tata is trying to build. If Tata is looking at premium segments, the prices of Aria should not overlap with Safari, and thus coming in the Innova range can be ruled out. But, if Tata is looking at volumes, then 4x2 is their best bet. Last edited by Holyghost : 11th March 2011 at 17:35.
	() Thanks

11th March 2011, 17:41	#17
speedmiester Senior - BHPian Join Date: Jul 2006 Location: bangalore Posts: 2,387 Thanked: 6,630 Times	Re: Is this the 4X2 Aria? The 4x2 Aria makes a lot of business sense to Tata Motors. Without the complex electronics and mechanicals needed for the AWD system, Tata can price it at 10L range and the reduced cost will make Aria a very formidable competitor in the MUV market. Besides the sales number, many buyers will have a very good alternative in the segment currently dominated by Toyota Innova.
	() Thanks

11th March 2011, 18:21	#18
indian21r BHPian Join Date: Mar 2006 Location: Hyderabad Posts: 963 Thanked: 807 Times	Re: Is this the 4X2 Aria? Wow we just decided today that we will be taking 2 Aria Pride versions for the office purpose. We may be ordering one more as well. For the Corporate registration the cost is close to Rs 19,00,000/- for 4x4.
	() Thanks

11th March 2011, 21:30	#22
avishar Senior - BHPian Join Date: Oct 2008 Location: kolkata/bangalore,india Posts: 2,901 Thanked: 4,143 Times	Re: Is this the 4X2 Aria? The rationale of launching the Aria at such a high price is difficult to understand in the first place.Agree Tata is trying to break into the premium segment and they have enough technological resources to pull it off. The Aria is a very impressive car,although i have never sat in one,it very good in flesh and the list of equipment is amazing.Worthy of its tag as a premium segment car. But what is the use to just show you can do it?When you know it is going to impossible to sell it at that price point? IMO i wish Tata had instead devoted its energy in creating Aria as a proper rival to the Innova which keeps on selling 4,000 units month after month whereas Aria is languishing at 250 odd units. And Aria could have been an Innova beater or atleast eaten its sales if it was priced cheaper,maybe a few less features,no 4*4 etc.Tata could have instead tried to get into a premium segent( and show its prowess) by launching a fully loaded brand new SUV and taken the fight to the Fortuner. Now if they launch a cheaper Aria to try and raise sales it just dilutes the brand and confuses customers.
	() Thanks

11th March 2011, 22:58	#23
raul BHPian Join Date: Jul 2004 Location: Pune Posts: 920 Thanked: 372 Times	Re: Is this the 4X2 Aria? I think Tata needed to position the Aria as a superior car with advanced features to current offerings which to some extent they have done, now when it is offered at lower prices to tempt those who are going for Innova they will definitely be tempted, at least the brand value part of the equation would be taken care of. On the other hand if they had launched at or slighter higher than Innova prices, there would be the risk of being perceived as a wannabe trying to punch above its weight, folks would focus on the Tata brand value and reliability issues and end up going for Innova. By pricing it unexpectedly high they have addressed most of those issues from a perception stand point. This is a clean break from their legacy products.
	() Thanks

12th March 2011, 07:32	#25
julupani Senior - BHPian Join Date: Nov 2009 Location: Bhubaneswar Posts: 1,762 Thanked: 537 Times	Re: Is this the 4X2 Aria? I dont think this is a 4x2 version of the Aria testing. The main difference you notice in the first pic are the Safari wheels. If the wheels are not that important to the components being tested, ERC may well send the vehicle out with Safari wheels. I think Tata will be pretty pleased with the Arias volumes. I dont think they ever wanted to compete with the Innova in the first place. They will challenge the Innova with the new Safari that will be launched late this year and not with a cheaper Aria.
	() Thanks

12th March 2011, 19:54	#27
DRIV3R Senior - BHPian Join Date: Nov 2009 Location: India Posts: 1,905 Thanked: 2,254 Times	Re: Is this the 4X2 Aria? Guys, even I spot a test mule of the Aria often. It is still owned by a dealership here and does rounds. It's a PP model for sure. Easy to mistake these PP test mules for a speculated 4x2.
	() Thanks

2nd August 2011, 14:16	#28
pradkumar BHPian Join Date: Oct 2004 Location: Pune Posts: 322 Thanked: 175 Times	4X2 Aria launched priced between Rs 11.61 and Rs 14.26 lakh Tata Aria 4x2 Review added here: http://www.team-bhp.com/forum/offici...ve-review.html Thread Closed Tata Motors on Tuesday launched a new variant of its cross-over vehicle Aria, priced between Rs 11.61 lakh and Rs 14.26 lakh (ex-showroom, Delhi) Read the last line of this report: Falling sales: Tata Motors to rejig dealerships - Rediff.com Business Pradeep Last edited by Stratos : 3rd August 2011 at 10:16.
	() Thanks