Re: March 2011 : Indian Car Sales Figures Quote:
Originally Posted by GTO - Aria tanks. Not surprising, considering Tata's over-confident pricing strategy. Dealer complaints about unsold Arias in their inventory have already started doing the rounds. It's ironical really; Tata have traditionally had the right price, but an inconsistent product. The Aria is probably the first Tata to be A+ out of the box, but priced so poorly. Mahindra must be watching the Aria's performance closely (as part of their W201 strategy).
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TATA showroom is not the place to be if you want to buy a good car.
My friend who owns a Punto says:
"Every time I take my car to the service station, I can see atleast 10 taxi drivers lined up. There are not enough service personnel to attend to every car"
Imagine the same set of service folks servicing on vehicles from Indica to the Nano to Aria to Landrovers to Jaguars.
And the same set of salesmen attending to various customer types. |