Honda mulls new plant for small car
By Byas Anand/TNN
New Delhi: Japan’s Honda Motor is now looking to drive up the value ladder in India. Enthused by the growing demand for super-luxury cars in India, Honda Siel Cars plans to unleash a range of premium cars—including Legend, S2000 and the Acura line-up—on the Indian roads through the import route.
In addition, Honda is exploring the option of setting up a second plant, which would house the production lines for its premium small car, a senior company official said.
Honda Siel Cars (HSCI), Honda’s Indian arm, is examining various products from the parent’s global stables and is thinking about introducing models like Legend, S2000 and even the Acura in the domestic market, HSCI president and CEO M Takedagawa told TOI.
“Looking at the growing rush among overseas manufacturers to target the super-luxury car market, there seems to be a lot of excitement in this segment. We will now be approaching Honda with a detailed business plan to introduce these high-end models in India,’’ he said.
These models, he added, will be introduced through the completely built-up import route. “CBU imports is easy and we intend to use this to expand our presence in the premium end of the market in India,’’ Takedagawa said. HSCI today markets only one imported model, the SUV CR-V. All other products—City, Accord and the soon-to-be-launched Civic—are locally produced.
While Legend and S2000 would be introduced through Honda’s existing dealerships, Takedagawa said, the firm will have to establish a parallel franchise line-up and network for the Acura badge. “The world over, Acura is marketed through a separate set of outfits,’’ he added. While the Legend is Honda’s flagship luxury saloon with a 300-hp engine, the S2000 is a two-door sports car. The Acura line-up includes premium sedans, luxury coupes and even sports utility vehicles, and the price tags for these vehicles will range between Rs 24 lakh and Rs 1.3 crore.
“The current plant has the capacity to build 100,000 vehicles a year. This will be available only for the existing line-up in India. When we plan to get into the small car segment, we will set up a new car plant, adjacent to the existing facility in Greater Noida,’’ he said.
SMOOTH RIDE
Honda Siel Cars plans to unleash a range of premium cars—including Legend, S2000 and the Acura line-up—on the Indian roads through the import route
While Legend and S2000 would be introduced through Honda’s existing dealerships the firm will establish a parallel franchise line-up and network for the Acura badge
Source " - Todays TOI, Page 18
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