Indian Motorsport : How can we make it more popular and more fun? Formula 1 : A good number of us can list the team + driver combinations for the last 5 years.
WRC : Ditto
MotoGP : Ditto.
When we follow international motorsport so darn well, why do we end up tongue-tied when a topic on Indian motorsport comes up? It’s a known fact that, given the size of our country and its enthusiast population, the following of Indian rallying / karting / other motorsport events is woefully low. Heck, even on Team-BHP…the number of threads on international motorsport far outnumbers Indian motorsport. WHY?
The FAN is the engine of any sport. The number of fans are directly proportional to what makes any sport tick : Tickets sold, following (size), publicity, advertising and $$$$. More money indirectly leads to better teams, drivers and an overall level of entertainment.
What can be done to improve the exposure, following and fan base of Indian motorsports? 1. Knowledge to the lay man : Think of this as the ABC of motorsports. What kind of motorsport events are conducted in India? Where are rallies held? What is the points system? When is the rally calendar? Who are the drivers? Which teams are participating? How do you win? Heck, how about a simple “motorsport for dummies” guide on the MAI website!! Most of us, even on Team-BHP, wouldnt know this as well. 2. Enhanced TV coverage : I, for one, don’t know what the motorsport schedule is, and on what channel it airs. Even the rare events that I have seen lacked in pizzazz and style….they were outright dull! Can’t we have better commentators and a more attractive presentation? Can’t we have better (prime time) slots? 3. Better press coverage : Current news articles (newspaper, TV and car magazines) barely touch motorsport. This is disappointing as the press is the most important factor in getting motorsports to the masses. Does the MAI have a PR person? 4. Driver personalities : As an example, F1 is a lot about its drivers. Would F1 be where it is without us knowing Schumacher, Alonso, Hamilton, Raikonnen etc. etc. Let us know who the drivers are, what their background is, what they are like……add a “person” to the “helmet”. Gill, Karandip etc. seem to be pretty cool dudes. But what do we know about them? 5. Car personalities : Let’s get the manufacturers in! We discuss the performance of a Palio, OHC Vtec and an SX4 to the very last drop of blood on this forum; wouldn’t the presence of a Swift, Cedia, SX4, Civic and so on make motorsports more interesting? However, I do think that the manufacturers will only come after the fan numbers improve. So there you have it : Classic chicken and egg situation. 6. Babes and beer : Admit it, glamour sells. Add some “colour” to motorsports. Look at what Bernie has done to F1! Call some like….say Aishwarya Rai or Bipasha Basu to flag off the next event. Line up pit babes in team colours! 7. Interactiveness : Give fans the opportunity to walk down the pit lane. Meet up with drivers. Bring ‘em contests and prizes on. Motorsport Merchandise? 8. Marketing : Have road shows with rally prepped cars on a truck. Advertise. Biggest booth at all automotive shows with competition cars. Hit the youth, go out to youth festivals etc. 9. Pro-active measures by the authorities : If there is anyone who can make all of the above happen, it’s the MAI. Once Indian motorsport gets the viewership it deserves, more car manufacturers / advertisers / talent will automatically come forward. The rest, as they say, can be history.
Your thoughts?
Last edited by GTO : 26th September 2007 at 09:34.
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