BMW Guggenheim's grand new gesture - after art cars its a mobile lab! Whoever has been keeping a tab on BMW - Guggenheim partnership (Of the art cars fame) will have heard that BMW in collaboration with Guggenheim is launching an initiative called the BMW Guggenheim lab, to address the issues of urban cities and contemporary living.
They have built a mobile lab that is set to travel to 9 cities in the next six years. This initiative that is spread across three cycles, starts with New York, where the BMW Guggenheim lab was launched just today.
From New York, the same structure will be dismantled and then travel to two more cities in Cycle 1 - Berlin and a city in Asia. This mobile laboratory, is designed to act as an urban think-tank, a travelling tool-box, community centre and gathering space that inspires innovative ideas for urban life. The theme for Cycle 1 of the BMW Guggenheim Lab is Confronting Comfort. In New York, Berlin, and the city in Asia the BMW Guggenheim Lab will explore how urban environments can be made more responsive to people’s needs, how people can feel at ease in an urban environment, and how to find a balance between notions of modern comfort and the urgent need for environmental and social responsibility.
The objective is to build on-site and online communities that raise awareness of important issues, generate ideas specific to each urban situation, and engage with innovative and sustainable designs, yielding lasting benefits for cities around the world. Led by international, interdisciplinary teams of emerging talents in the areas of urbanism, architecture, art, design, science, technology, education, and sustainability, the Lab addresses issues of contemporary urban life through programs and public discourse.
Well! Considering the clutter and urban chaos, this does seem like an interesting step in the right direction. It will be certainly interesting to see what the great minds they are putting together comeup with.
PS: for those who want to check this out, there is also an interactive game where I believe you can design your dream city Home | BMW Guggenheim Lab
Last edited by Rehaan : 4th August 2011 at 12:16.
Reason: Adding the ps from your other post
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