What do you think of the European strategy? I don't know if you guys have noticed the European strategy of selling old and new variants to-gether seems to be spreading across various car makers.
1. Skoda have the worldwide strategy of selling both the Octavia and Octavia II/ Laura variants to-gether.
2. Peugeot will launch the redesigned 206 which has been renamed 207 but both the versions will be sold to-gether in Europe.
3. Fiat announced that it would sell the Punto alongwith the new Grande Punto for a few months post the Grande Punto launch.
4. VW joined the above car makers. VW Canada have decided to relaunch the MK IV Golf and Jetta, rebadge them as Golf City and Jetta City ( Hope they have taken permission from Honda! ) and sell them beginning August. However, the new Golf city will be lowered in price to about CAD 16,000 to take on the Yaris/Fit/Sentra's. The City range will be powered by the 2.0L 115 bhp engine but will come fully equipped with 4 air bags, 4 disc brakes with ABS, Air-con etc.
Question is will this strategy work? Have the Europeans made a smart move or they pushing their luck? |