[wanderhermit]

This is 'patli gali' advertising. These ads are created by advertising people in their free time. And since these ads do not need any client approval, they are generally really creative, funny and cutting edge stuff.

Patli gali = jugaad (when you know the client will not approve and sanction budget for such ads)

Something that stays inside advertising community. Probably something like 'concept cars' by auto community. And just like most of the concept cars, patli gali stuff stuff never sees light of day in mainstream media. Or is heavily modified.

I fail to understand why there is such a hue and cry. Just like humor and satire, the meaning of the such ads lies in the meaning hidden between the lines rather than direct implication.

In this case, all the ad is trying to say that figo has large boot space.

Just in a different and humorous way. And ford has nothing to do with it. Only co incidence is that these were created by agency officially authorized to develop ads for ford.

[GTO]

A great article from Caravan Magazine (as their 'reportage' write-ups usually are) - Link

Apparently, Ford had signed off on these ads to be submitted at an awards function. Never knew about scam ads. Learn something new everyday!

In order to be eligible for awards, advertisements must have appeared in the public domain, but agencies often get around this by placing advertisements in obscure magazines with pitiful circulations, or on late-night local television and radio shows. They also need sign-off from the client, as was the case with the Figo advertisements: Ford had not commissioned the work, but they had approved its submission to Goafest. Vijay Simha Vellanki, the creative director at Blue Hive who signed off on the ads, was described by the Carat executive, his former colleague, as a man whose “primary purpose is to get recognised”. It wasn’t meant as a slight.