Mahindra Group inaugurates electric two-wheeler facility in USA

Aditya · 12th May 2014, 09:43

The Mahindra Group has inaugurated the Mahindra GenZe electric two-wheeler facility at Ann Arbor in Michigan, USA. The facility has the capacity to assemble 9,000 vehicles per year. If there is a need, this capacity can be increased to 20,000 vehicles per year.

Mahindra also took the opportunity to unveil the GenZe electric two-wheeler which is designed, engineered and manufactured in Ann Arbor, Michigan. It is aimed at students and urban commuters and does not need a motorcycle licence to be operated in most states of the US. The bike has a top speed of 30 mph (48 kph), a range of 30 miles (48 km) and features the ability to charge anywhere on the go.

Also inaugurated was the Mahindra North American Technical Center in Troy, Michigan. The Center provides the infrastructure to designing and engineer expertise, prototyping capabilities and solutions for Mahindra' global customer base. It can accommodate 125 engineers.

Mahindra Group inaugurates electric two-wheeler facility in USA-genze.jpg

Mahindra Group inaugurates electric two-wheeler facility in USA-genze1.jpg

D4D · 12th May 2014, 15:42

Well that's some good news that an Indian company is going to USA with it's two wheelers. I don't think lower-end two-wheelers are really going to take-off in markets like the USA where two-wheelers have always been more of a style statement than anything else.

It remains to see the functional use of two-wheelers in markets like USA, however I'm interested in seeing how fast Mahindra will make progress with the help of engineers in it's technical centre in Troy.

Mopar · 13th May 2014, 19:04

Mahindra Global Automotive launched its North American engineering center in Troy, Michigan, a suburb of Detroit. Around one hundred engineers will work at the site, developing vehicles for Mahindra Global Automotive.

In the United States Mahindra sells miniature cars and tractors for private on-road and off-road use. These vehicles are not licensed for normal use on public roads.

The company has facilities in Ann Arbor, Michigan, which will, starting in November, produce the GenZe “personal shuttle,” a scooter-type two-wheeler that runs off battery power, with a range of 30 miles and top speed of 30 mph.

Mahindra Global Automotive parent Mahindra & Mahindra attempted to enter the U.S. on-road market some years ago with diesel pickups, but they never followed through, resulting in lawsuits with dealers who had paid $150,000 or more for a franchise.

http://mahindrausa.com/

aah78 · 14th May 2014, 18:13

That's good news.

Starting off small - competing with a bunch of similar Chinese electric scooter models.
(Hope Mahindra is not just rebranding & reselling).

Their previous decision of jumping in with a budget SUV/Truck was not a wise decision, and was bound to run into heavy financial loss.

GTO · 11th January 2016, 08:48

A good look at the Mahindra GenZe 2.0. Thanks to Manas Kumar for sharing!

https://www.youtube.com/watch?v=qeL9Ep2TVeU

KiloAlpha · 11th January 2016, 12:37

Article in wired.com on this scooter:

http://www.wired.com/2014/11/super-p...harge-indoors/

Quite impressive, and wondering why Mahindra will not offer it in India?

12th May 2014, 09:43	#1
Aditya Team-BHP Support Join Date: Feb 2004 Location: Mumbai Posts: 17,841 Thanked: 77,069 Times View My Garage	Mahindra Group inaugurates electric two-wheeler facility in USA The Mahindra Group has inaugurated the Mahindra GenZe electric two-wheeler facility at Ann Arbor in Michigan, USA. The facility has the capacity to assemble 9,000 vehicles per year. If there is a need, this capacity can be increased to 20,000 vehicles per year. Mahindra also took the opportunity to unveil the GenZe electric two-wheeler which is designed, engineered and manufactured in Ann Arbor, Michigan. It is aimed at students and urban commuters and does not need a motorcycle licence to be operated in most states of the US. The bike has a top speed of 30 mph (48 kph), a range of 30 miles (48 km) and features the ability to charge anywhere on the go. Also inaugurated was the Mahindra North American Technical Center in Troy, Michigan. The Center provides the infrastructure to designing and engineer expertise, prototyping capabilities and solutions for Mahindra' global customer base. It can accommodate 125 engineers.
	(7) Thanks

12th May 2014, 15:42	#2
D4D BHPian Join Date: Apr 2014 Location: Garden City Posts: 482 Thanked: 334 Times	Re: Mahindra Group inaugurates electric two-wheeler facility in USA Well that's some good news that an Indian company is going to USA with it's two wheelers. I don't think lower-end two-wheelers are really going to take-off in markets like the USA where two-wheelers have always been more of a style statement than anything else. It remains to see the functional use of two-wheelers in markets like USA, however I'm interested in seeing how fast Mahindra will make progress with the help of engineers in it's technical centre in Troy.
	(3) Thanks

13th May 2014, 19:04	#3
Mopar Newbie Join Date: May 2014 Location: Dubai, UAE Posts: 7 Thanked: 24 Times	Mahindra sets up in Detroit - Still restricted to miniatures and tractors Mahindra Global Automotive launched its North American engineering center in Troy, Michigan, a suburb of Detroit. Around one hundred engineers will work at the site, developing vehicles for Mahindra Global Automotive. In the United States Mahindra sells miniature cars and tractors for private on-road and off-road use. These vehicles are not licensed for normal use on public roads. The company has facilities in Ann Arbor, Michigan, which will, starting in November, produce the GenZe “personal shuttle,” a scooter-type two-wheeler that runs off battery power, with a range of 30 miles and top speed of 30 mph. Mahindra Global Automotive parent Mahindra & Mahindra attempted to enter the U.S. on-road market some years ago with diesel pickups, but they never followed through, resulting in lawsuits with dealers who had paid $150,000 or more for a franchise. http://mahindrausa.com/
	(1) Thanks

14th May 2014, 18:13	#4
aah78 Team-BHP Support Join Date: Feb 2004 Location: NYC / BOM Posts: 4,662 Thanked: 3,258 Times View My Garage	Re: Mahindra Group inaugurates electric two-wheeler facility in USA That's good news. Starting off small - competing with a bunch of similar Chinese electric scooter models. (Hope Mahindra is not just rebranding & reselling). Their previous decision of jumping in with a budget SUV/Truck was not a wise decision, and was bound to run into heavy financial loss.
	() Thanks

11th January 2016, 12:37	#6
KiloAlpha Senior - BHPian Join Date: Mar 2010 Location: Cubicle Posts: 1,605 Thanked: 3,002 Times	Re: Mahindra Group inaugurates electric two-wheeler facility in USA Article in wired.com on this scooter: http://www.wired.com/2014/11/super-p...harge-indoors/ Quite impressive, and wondering why Mahindra will not offer it in India?
	() Thanks