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Old 4th September 2014, 21:32   #1
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JLR launches 'special operations division' for niche cars

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JLR launches 'special operations division' for niche cars-project7jaguar.jpg

Jaguar Land Rover has launched a Special Operations division to focus on the design and engineering of high-specification halo vehicles, bespoke cars and heritage products.

The new business division will produce special cars along the lines of the F-type Project 7 first seen at Goodwood last year and the recently announced run of lightweight E-type recreations.

Jaguar Land Rover Special Operations will work out of a new technical centre that is being established in the West Midlands, close to JLR's current Gaydon base.

The new division will have four key aims. Most significantly, it will produce high-specification vehicles that showcase "the best of both brands, including high-performance derivatives, ultra luxury products and limited-run collector editions".

It will also create truly bespoke commissions and an extended choice of colour and trim specifications and accessories. Furthermore, it will work on heritage products including ... ...

Read More: Autocar weblink

Last edited by Rehaan : 5th September 2014 at 14:52. Reason: Please don't copy entire articles. Use a snippit and a "read more" link. Thanks ;)
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