Re: Fiat-Chrysler looking for a merger - Who is the best fit? I guess Marchionne knows and is broadcasting that there is very epic trouble coming for the car industry as a whole (well, at least the mass manufacturers): their costs are soaring for regulatory and other reasons, there remains huge overcapacity, margins are tight (even the mighty VW brand has margins of below 2%), the American market's near-saturated, the Eurozone market is and will remain in slowdown mode, LatAm is in recession, China is slowing with several Chinese automakers now gaining marketshare against the MNC-s.
Because of the merger with Chrysler and also the huge investment commitments to new models, new plants, expensive new labour contracts in the US, as also the big commitment to the Alfa Romeo brand (6-8 all-news cars and cuv-s by 2018), and to the Jeep globalization effort etc, FCA has a big debt-pile, has low albeit growing margins (better than VW though: somewhere near 3.xx%), sees LatAm tanking.....and is yet to, though it is quite profitable here, make a meaningfully big breakthrough in India-China-ASEAN region.
That then explains the extreme- and extremely-frank prudence Marchionne's advocating by way of 'consolidation', something he's been doing for a decade now, well before Fiat merged/acquired Chrysler/Jeep etc.
Also, he's one of the very very few hugely-successful merger and acquisitions CEO-s the car industry has ever see. Perhaps that is why he feels his advocacy will be more persuasive.
One's sense though is that the GM or VW type merger/consolidation is out of the question, and is more rhetorical on his part rather than real.
Bets should be on: 'strategic' tie-ups (short of merger) with one or more of Suzuki, Tata Motors (including JLR), Mitsubishi, and Peugeot-Citroen, supplemented with specific joint projects with other big firms like GM/Opel in Europe and LatAm?
If another financial crisis hits, ALL BETS ARE OFF, but that is as true of say VW and GM and even Ford, even Renault-Nissan as it is true of FCA, which, at least, unlike these firms has huge sales growth prospects even in a slow economy, since its brands are so potent, and are/have been only waiting for product and for market-launch (Jeep, Alfa, Maserati, Ferrari, the 500 series of Fiats, and in the US Dodge and Ram too).
FCA has been picking up marketshare hugely (all brands) in the US (62 consecutive months of sales growth), and also in Europe (Fiat + Jeep) since the rebound-from-recession began 6-8 months ago there. BUT: LatAm is tanking and Asia-Pac is still a small profit centre.
FCA under Marchionne sure is the most intriguing and mercurial firm there is right now. Bears a lot of scrutiny and speculation and gossip but keeps delivering, going from dead (bankrupt) to searing sales growth and brand expansion products-wise and geographically.....
PS: as you can tell, am a huge fan or rather believer in Marchionne. The man's a baap of a businessman/public figure/intellectual etc. Quite the Rennaissance Man!
Last edited by desdemona : 23rd June 2015 at 18:10.
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