[sourabhzen]

https://practicalmotoring.com.au/car...itsubishi-ceo/

The legend will be history soon!

[Parm]

Post deleted by the Team-BHP Support : Please do NOT post messages that add little or no informational value to the thread. We need your co-operation to maintain the quality of this forum.

Please read our rules before proceeding any further. We request you to post ONLY when you have something substantial to add to a discussion.

[KomS_CarLog]

Two beautiful cars - Pajero and Lancer - are going out as per the article. I wonder if Mitsubishi will carry over the strong Pajero brand name in the future.

[GTO]

What a bunch of losers. Mitsubishi used to be a strong player in the 90s, but the lame management has driven the brand into the ground. In developed countries - and even India - their position is severely damaged.

The current Pajero / Montero has been on sale since the 90s . Toyota has since replaced the Land Cruiser 80 series with the 100, then the 200.

He's saying that he will focus on the USA market, but I can tell you their chance of a resurgence there is almost 0%. Mitsubishi has zero value in the USA and only those who can't afford any other brand or have bad credit buy Mitsubishi products. They also suffer from the worst resale there.

The Pajero is an iconic nameplate. The dimwits say they want to focus on SUVs, but are killing the only recognisable car they have.

A sad state of affairs for an SUV that we all have loved at one time.

[Doge]

Mitsubishi's death parade probably started in the 90s Japanese depression. Mitsubishi is an example of great engineering but awful management. They killed their own brand value and resale by offering ridiculous credit schemes on their cars. Product updates and their response to competition has been lethargic and they have the most confused identity now. After building its image and brand as a rally and motorsports legend, Mitsubishi has now chosen to dump all of that in attempt to be known for making green cars. Very stupid decision, they should really learn from Subaru. Honda, Toyota and Mazda are using sporty cars to make their brand more attractive but here we have Mitsubishi,ruining it self.
Not even talking about India here.
RIP Mitsubishi.

[Viju]

First the Evo and now this! For many years, the only words for me which could come after Mitsubishi were Lancer Evolution and Pajero! I cannot believe that they are doing this to themselves.

Even in their home-country of Japan, all that they have left are a few rebranded Kei cars (from Suzuki), an age-old Delica, Outlander, a couple of old sedans no one buys (never seen one on the road), and then, the Lancer Evo Final Edition and the Pajero. Take the last two out and for me, there is not a single desirable vehicle left in their entire line-up!

Must be a nice history lesson for some car-nut in the future, on how not to run a car company!

[AJITHAAA]

Are the NOKIA guys in MITSUBISHI now? Its pretty much the same story repeating again. How can any SUV lineup not have the PAJERO name? Guess these guys were only interested in making cars for Jackie Chan movies and with him getting old they need to kill the company. Somewhere in there the EVO and the Pajero happened.

There were talks about bringing the colt hatch back to India way back in 2008-2009. No idea what happened to that.

[amit_snk]

Definitely a case study for management graduates, 'how not to run a company'.

Just another thought: its not that idiots are only found in a gutter, some wear swanky suits, drive fantastic cars, have nice house, good salary and 'destroying companies' as their favourite time pass.

[cijo]

Originally Posted by GTO

He's saying that he will focus on the USA market .

He could at least search in Craigslist for Mitsubishi before making such a statement . I don't remember the last time I saw a new Mitsubishi in streets .

[Karthik Chandra]

Brand Pajero has attained cult status in India, people know Pajero and Lancer brand names in India better than Mitsubishi. What in this world are these dimwits planning for the future of the company? Focus on SUV, without Pajero , this has got to be the joke of 2015. Lancer should have been given due importance to maintain presence in the market, now the Pajero is getting neglected. How does the comlany plans to connect with the market? For the Indian market
PAJERO/LANCER = MITSUBISHI

[RocketRaccoon]

First the Lancer Evo X and now the Pajero. Why would they kill such great products ?! Pajero was Mitsubishi's best selling SUV at one point. It's hard to imagine this is the same conglomerate that made the Mitsubishi Zero plane that was regarded as the pinnacle of aeronautical engineering during it's time. Clearly, while other companies within the same conglomerate like Mitsubishi Heavy Industries are innovating (the MRJ was in the news recently), Mitsubishi Motors is squandering. Can't help but note a similarity with TATA and TATA motors. Anyway, I found a picture on Wikipedia and did some Paint.NET to it
Attribution - Creative Commons (modified before upload)

[daywiz]

Actually, I feel its time to Mitsubishi stepped back a few steps, and went back to the 90s. I don't know how many of you know this, but there was a time in the late mid 90s, when Mitsubishi worked with Hyundai on the Sonata and the then running Galant. Looks like its time to dust and renew old friendships.

[GTO]

Originally Posted by Doge

Mitsubishi has now chosen to dump all of that in attempt to be known for making green cars. Very stupid decision

The dimwits really have no R&D money, yet are talking of...

It will also look to follow other car makers and establish an R&D centre in Silicon Valley to further develop autonomous driving technology.

At best, Mitsubishi should hope to 'buy' autonomous driving technology. The amount that Google & Mercedes have spent on this initiative is easily higher than the net worth of Mitsubishi.

Originally Posted by AJITHAAA

Are the NOKIA guys in MITSUBISHI now? Its pretty much the same story repeating again. How can any SUV lineup not have the PAJERO name?

Originally Posted by RocketRaccoon

It's hard to imagine this is the same conglomerate that made the Mitsubishi Zero plane that was regarded as the pinnacle of aeronautical engineering during it's time.

Here's their new plane - related thread.

Originally Posted by daywiz

but there was a time in the late mid 90s, when Mitsubishi worked with Hyundai on the Sonata and the then running Galant.

Hyundai has moved well ahead in the game. Hyundai got what it deserved, and so did Mitsubishi.

[petrol_power]

May be Mitsuibishi feels this is the time to knock of Volkswagen as VW globally is facing threat because of the pollution and may be they can slot in their position.

But, on a serious note, many companies deploy this strategy. Philips (the god father of lighting across the globe) has started knocking off its lighting divisions globally and its not because they don't want to lose their empire and sit in home, but to invest in more profitable business.

May be Mitsuibishi also need more bottom line or is aiming at the long term.
Too much players in the same sector is not what they may be interested in.
Anyways who knows, sometimes a major make over can change the luck of Mitsuibishi. But yes, the customers will lose the brand Pajero and Lancer. but its fine, there are many Pajeros and Lancers in market now (globally)

[satrikon_454]

Pajero was synonymous to "SUV" for anyone in the 90's. Can't believe Mitsubishi has actually killed the iconic brand(s).

A successful suicide attempt, and for sure an exit from India. No sane person would take this demeaning step. Let's see how they perform internationally by eradicating Pajero/Montero and focusing on SUV's!