Brilliant Ad-War

karpusv · 21st August 2010, 12:03

Lexus's take on BMW. Audi & Merc

avishar · 22nd August 2010, 15:39

Thats intelligent marketing!Seriously Lexus does raise a valid point,most of the these luxury makers have such huge and grossly expensive options list.BTW Lexus better offer everything as standard or else it will have egg on its face.

VIPER_SRT · 22nd August 2010, 20:44

Quote:

Originally Posted by avishar

Thats intelligent marketing!Seriously Lexus does raise a valid point,most of the these luxury makers have such huge and grossly expensive options list.BTW Lexus better offer everything as standard or else it will have egg on its face.

Lexus does have lots of options. If you configure a RX350 then to start with FWD/AWD and then you can add options almost upto $12000 on a 37000 basic car that they advertise. Lexus here should be real careful when advertising something like this. Well it will always try to follow these 3 brands and will keep doing it.

Karthik-zza · 22nd August 2010, 22:35

I read somewhere th Lexus has pricey options too. Not quite sure what they're on about here.

Can anyone who owns a Lexus throw some light on this issue?

suhaas307 · 23rd August 2010, 11:51

Quote:

Originally Posted by arjunrudra

Yup thats indeed a Jag XF . Wonder what its doing there ?

No. That is actually an Audi A5 Sports-Back (5-dr).

aadithsince1980 · 2nd February 2012, 14:56

Just stumbled across this thread. Simply brilliant thread

Me being a Creative Director myself in an ad agency, there are many competitor ads i've come across, the most memorable being the Hertz vs Avis car rental campaign and the Merc vs Audi ads that one several Cannes & One Show awards

here are a couple i could dig up from the net, couldn't find the Audi ad though.

Anthym · 9th February 2012, 03:26

Came across these adverts from Dodge pitching the Durango against Ford's Explorer.

Dodge Durango smacks around Ford Explorer in latest TV ads

_raVan_ · 18th December 2013, 22:23

Another fantastic ad war between Mercedes and the Jag.

First Mercedes releases this ad:

http://www.youtube.com/watch?v=nLwML2PagbY

Then Jaguar responds with this

http://www.youtube.com/watch?v=3PQS8SFWNQw

Sheel · 19th December 2013, 08:49

While here we do have BMW

http://www.youtube.com/watch?v=vfnt8Sdj7cs

It gets a reply from Aprilia. Yes, two wheels at its best. (Its old though, chanced upon & as it wasn't posted, put it up)

http://www.youtube.com/watch?v=NG57XNgKPNU

pdma · 19th December 2013, 09:34

Quote:

Originally Posted by Sheel

It gets a reply from Aprilia. Yes, two wheels at its best. (Its old though, chanced upon & as it wasn't posted, put it up)

Quote:

Originally Posted by _raVan_

Another fantastic ad war between Mercedes and the Jag.

Excellent !!!! I really enjoyed both the videos , no wonder this industry is known to have the best of of creative lot in this world.

Thanks for sharing.

rohittunga · 25th March 2016, 09:52

Audi found this cheeky way of convincing people to choose their A4 over BMW 3 Series or C Class during the ongoing New York Auto Show.

Source: http://mashable.com/2016/03/23/audi-.../#vchG8A6ymiqR

Santoshbhat · 27th April 2017, 15:17

Audi takes a dig at the BMW X3 in its latest series of ads for the new Q5

https://www.youtube.com/watch?v=hrco...xz-swJS28eTIsq

https://www.youtube.com/watch?v=_8lF...xz-swJS28eTIsq

The new X3 is just a few months away. Looking forward to BMWs response

Sheel · 2nd October 2017, 15:49

This is hilarious, though haven't seen this officially but came as circulation over WA.

manaljain · 13th January 2018, 17:04

Not just Rapid but luxurious too.
Not just for the City but for the highway too.

Brilliant Ad-War-fb_img_1515842385512.jpg

Brilliant Ad-War-fb_img_1515842387661.jpg

manaljain · 13th January 2018, 17:13

When BMW and Audi engaged in an ad war!

21st August 2010, 12:03	#91
karpusv BHPian Join Date: Aug 2009 Location: BLR / NGO Posts: 291 Thanked: 186 Times	Lexus's take on BMW. Audi & Merc
	(8) Thanks

22nd August 2010, 15:39	#92
avishar Senior - BHPian Join Date: Oct 2008 Location: kolkata/bangalore,india Posts: 2,901 Thanked: 4,143 Times	Thats intelligent marketing!Seriously Lexus does raise a valid point,most of the these luxury makers have such huge and grossly expensive options list.BTW Lexus better offer everything as standard or else it will have egg on its face.
	() Thanks

22nd August 2010, 22:35	#94
Karthik-zza BHPian Join Date: Dec 2009 Location: Chennai/Mumbai Posts: 134 Thanked: 13 Times	I read somewhere th Lexus has pricey options too. Not quite sure what they're on about here. Can anyone who owns a Lexus throw some light on this issue?
	() Thanks

2nd February 2012, 14:56	#96
aadithsince1980 BHPian Join Date: Dec 2010 Location: bangalore Posts: 184 Thanked: 160 Times View My Garage	Re: Brilliant Ad-War Just stumbled across this thread. Simply brilliant thread Me being a Creative Director myself in an ad agency, there are many competitor ads i've come across, the most memorable being the Hertz vs Avis car rental campaign and the Merc vs Audi ads that one several Cannes & One Show awards here are a couple i could dig up from the net, couldn't find the Audi ad though. Attached Thumbnails
	(1) Thanks

9th February 2012, 03:26	#97
Anthym BHPian Join Date: Oct 2008 Location: London Posts: 194 Thanked: 37 Times	Re: Brilliant Ad-War Came across these adverts from Dodge pitching the Durango against Ford's Explorer. Dodge Durango smacks around Ford Explorer in latest TV ads
	() Thanks

25th March 2016, 09:52	#101
rohittunga BHPian Join Date: Jul 2011 Location: Chicago Posts: 243 Thanked: 790 Times	Re: Brilliant Ad-War Audi found this cheeky way of convincing people to choose their A4 over BMW 3 Series or C Class during the ongoing New York Auto Show. Source: http://mashable.com/2016/03/23/audi-.../#vchG8A6ymiqR
	(2) Thanks

2nd October 2017, 15:49	#103
Sheel Team-BHP Support Join Date: Jul 2006 Location: Purnea (Bihar) Posts: 9,582 Thanked: 14,396 Times View My Garage	Re: Brilliant Ad-War This is hilarious, though haven't seen this officially but came as circulation over WA. Attached Thumbnails
	() Thanks

13th January 2018, 17:04	#104
manaljain BHPian Join Date: May 2017 Location: Indore Posts: 122 Thanked: 510 Times View My Garage	Re: Advertisement War between Automobile Manufacturers Not just Rapid but luxurious too. Not just for the City but for the highway too. Last edited by manaljain : 13th January 2018 at 17:06.
	() Thanks

13th January 2018, 17:13	#105
manaljain BHPian Join Date: May 2017 Location: Indore Posts: 122 Thanked: 510 Times View My Garage	Re: Advertisement War between Automobile Manufacturers When BMW and Audi engaged in an ad war!
	(1) Thanks