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Old 23rd June 2017, 18:12   #1
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Volvo: Polestar to become separately-branded EV company

Volvo Cars has announced that its performance arm - Polestar will soon become a standalone company within the Volvo Group and operate in the performance electric vehicle domain. This development comes at a time when the market for performance electric vehicles is seeing increased participation from manufacturers like Tesla. Conventional carmakers too are eyeing the EV space, with some of them planning to enter the performance EV industry in the near future.

Polestar Performance has been working with the Volvo Group from 1996. In July 2015, the Swedish automaker acquired the Polestar brand and has since been using it to develop high-performance variants of its existing models. Going forward, Polestar will be developing and retailing electric vehicles under its own brand. Such EVs won't have the Volvo name or logo. Meanwhile, the company will also be developing optimization packages for Volvo cars under the 'Polestar Engineered' brand.

Volvo Cars has further announced that Thomas Ingenlath, who is currently serving as the Senior Vice President Design at Volvo, will take over the position of Chief Executive Officer at Polestar. Meanwhile, Jonathan Goodman will move from his current position of Senior Vice President Corporate Communication at Volvo Cars to become the Chief Operating Officer at Polestar.

Details about the upcoming Polestar products and the company's commercial plans are expected to be made public in a few months. It is also being speculated that the company might make a big unveil or announcement at the Frankfurt Motor Show in September this year.

Volvo: Polestar to become separately-branded EV company-hero_image_1200x600px.jpg
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Last edited by dZired : 23rd June 2017 at 18:14.
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Old 26th June 2017, 21:33   #2
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Re: Volvo: Polestar to become separately-branded EV company

This is brilliant! Love that new logo as well.

Volvo is doing great. They are a very strong alternative premium brand now compared to the Germans.

And its time to go after performance to raise the bar and create a halo offering.

Long back, the theory behind manufacturers getting involved in motorsport was summed up as, 'Win on Sunday, sell on Monday.'

Performance models of established brands is another form of winning that battle on Sundays - be it on a track or a YouTube channel.

And electricity is the new path to take. Volvo can really get some quick wins here as they don't carry the baggage of established players too.
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Old 17th October 2017, 07:27   #3
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Re: Volvo: Polestar to become separately-branded EV company

This is how the first model, the Polestar 1 looks.

Volvo: Polestar to become separately-branded EV company-polestar_0_0.jpg

Looks almost identical to the Volvo Concept Coupé (shown below), which was revealed at the 2013 Frankfurt motor show.

Volvo: Polestar to become separately-branded EV company-129828_4_13.jpg
Volvo: Polestar to become separately-branded EV company-129833_4_13.jpg

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Old 17th October 2017, 17:09   #4
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Re: Volvo: Polestar to become separately-branded EV company

And now its revealed. 600HP, 1000 Nm with a plugin hybrid powertrain that can do 150km pure electric range.
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Old 17th October 2017, 19:29   #5
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Re: Volvo: Polestar to become separately-branded EV company

Polestar 1 Officially Revealed As A 600HP Hybrid Coupe With 93 Miles Of EV Range.

Customers can pre-order the new Polestar 1 as of now, as the company is accepting “expressions of interest” immediately.

Volvo: Polestar to become separately-branded EV company-polestarone00.jpg
Volvo: Polestar to become separately-branded EV company-polestarone09.jpg

Quote:
Set to become a halo model for the brand, the new Polestar One is a two-door, 2+2 seat Gran Tourer that’s powered by a powerful ‘Electric Performance Hybrid’ powertrain churning out 600hp and 1000Nm (737lb-ft) of torque.

Quote:
As expected, the new Polestar One is based on Volvo’s Scalable Platform Architecture (SPA) but the standalone performance brand claims that around 50 percent of their latest creation is new and bespoke, created by their own engineers.
As for when we are going to see it launching into the market, the company says that production will begin in mid-2019 at a new, state-of-the-art Polestar Production Center in Chengdu, China. The production facility is currently under construction and is expected to be complete in mid-2018.
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Last edited by volkman10 : 17th October 2017 at 19:31.
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Old 18th October 2017, 10:21   #6
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Re: Volvo: Polestar to become separately-branded EV company

Unveiling of Polestar 1,

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Old 3rd March 2022, 08:19   #7
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Re: Volvo: Polestar to become separately-branded EV company

2023 Polestar 4 on tests:

Volvo: Polestar to become separately-branded EV company-polestar4suvcoupemula2024fotosespia2022853061646075359_3.jpg


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Old 1st June 2022, 18:15   #8
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Re: Volvo: Polestar to become separately-branded EV company

Polestar 5, patent images leaks:

Quote:
Polestar's model range is currently quite limited with just one model, but the Polestar 2 won't remain the brand's only car for long. In the coming years, Polestar will launch a completely new model every year. For this year, the Polestar 3 is on the roll, a hefty electric SUV that will get a small electric SUV next to it in 2024 with the Polestar 4. In 2025, the Swedes will present their top model.
Quote:
The Polestar 5 will be the production version of the Precept Concept shown in 2020. Unlike the Polestar 3 and 4, the 5 becomes a slickly lined low model, in fact a GT-like one with which Polestar seems to want to cross swords with the Porsche Taycan. At the end of 2021, Polestar already released a single image of the 5, but now it can also be seen how Polestar translates the rest of the design of the Precept Concept into a production model.
The 2020 Polestar Precept Concept.

Volvo: Polestar to become separately-branded EV company-gseyr0lb5427.jpg


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Old 8th June 2022, 18:50   #9
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Re: Volvo: Polestar to become separately-branded EV company

Polestar 5, spy pics!


Volvo: Polestar to become separately-branded EV company-polestar5fotosespia2022875791654688345_1.jpg

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Old 15th June 2022, 22:07   #10
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Re: Volvo: Polestar to become separately-branded EV company

Polestar series:





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Old 15th June 2022, 22:55   #11
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Re: Volvo: Polestar to become separately-branded EV company

Quote:
Originally Posted by volkman10 View Post
Polestar series:

Attachment 2321139
This thing is a literal work of art!! I absolutely LOVE their design right now! The Polestar 5 is going to look absolutely killer!
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Old 23rd June 2022, 19:56   #12
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Re: Volvo: Polestar to become separately-branded EV company

Polestar 5 prototype at Goodwood Festival of Speed.





Press release:

Polestar 5 electric 4-door GT to debut exclusive new Polestar electric powertrain
650 kW (884 hp) and 900 Nm targeted; features 800V architecture
Polestar 5 advancing well in development schedule with engineering teams in UK and Sweden
Polestar 5 prototype drives up iconic Goodwood hill, 23-26 June


GOTHENBURG, SWEDEN – 23 June 2022. Polestar is showing a development prototype of the Polestar 5 in public for the first time at the 2022 Goodwood Festival of Speed (23-26 June). Polestar 5 is a high-performance electric 4-door GT with proper sports car credentials, and the production evolution of the Precept concept car first shown in 2020.

Pete Allen, Head of Polestar UK R&D, says: “Polestar 5 is shaping up to be a superb 4-door GT and a true Polestar at heart. The platform combines low-volume performance car attributes with modern technological advances to bring light-weight, high-rigidity sports car chassis technology into mass production.”

The UK team has taken the opportunity of working with a new mechanical platform to design and develop a unique bonded aluminium chassis, a prime factor in delivering the vehicle dynamics signature to create a driving experience that is as desirable as the design.

In Sweden, development of a new top-of-the-line electric powertrain is ongoing. A new rear electric motor will provide superior output, along with 800-Volt architecture. Combined with a high-output front electric motor, the complete dual motor powertrain aims to deliver 650 kW (884 hp) and 900 Nm.

Jörg Brandscheid, Polestar’s CTO and Head of R&D, says: “The new powertrain we are working on will set a new brand benchmark in our high-performing cars. Combining strong electric motor engineering ability with advances in light-weight platform technology is leading to truly stunning driver’s cars.”

Polestar 5 will run up the iconic Goodwood hill twice daily during the event in the “First Glance” group. The car is planned for launch in 2024 and is the third of three new EVs expected to be launched by Polestar in the coming three years, following the Polestar 3 and Polestar 4 electric SUVs.

Polestar’s YouTube documentary series shows how the company is transforming the Precept concept into the production Polestar 5 in a lot more detail than is usually revealed during a car project.

Thomas Ingenlath, Polestar CEO, comments: “Polestar 5 is a company-defining project. Its progressive design and advanced engineering set the tone for Polestar’s future. We have great talent on board enabling us to create truly iconic EVs.”
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Old 23rd June 2022, 21:38   #13
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Re: Volvo: Polestar to become separately-branded EV company

Volvo is taking aim at the Taycan with this, but it will be interesting to see how it actually pans out in the eyes of the buyer. The decision might come down to price in the end. But if it's priced squarely with the Porsche, it'll be a tough fight for Volvo.
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Old 23rd June 2022, 22:02   #14
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Re: Volvo: Polestar to become separately-branded EV company

Quote:
Originally Posted by Porcupine View Post
Volvo is taking aim at the Taycan with this, but it will be interesting to see how it actually pans out in the eyes of the buyer. The decision might come down to price in the end. But if it's priced squarely with the Porsche, it'll be a tough fight for Volvo.
I don't think it'll go over $100-120k in the US. That would put it around the Taycan 4S pre-options(add another 30-50k minimum). If it can deliver Turbo or Turbo S performance figures for that price, I'd say it still has the potential to sell well. Also, I personally think this looks better.
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Old 17th August 2022, 10:01   #15
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Re: Volvo: Polestar to become separately-branded EV company

Polestar 6 will be a 2 + 2 convertible with more than 600 km of electric autonomy and 884 hp.

Quote:
The electric car brand Polestar has just confirmed its plans to put into production its electric roadster prototype that will reach the market in 2026 under the name of Polestar 6.

Interested customers can book a place on the production line online starting today in all markets where Polestar is present.
Quote:
The hardtop convertible will be manufactured on Polestar's characteristic welded aluminium platform. The vehicle, developed by the brand itself, will have the same 800 V electric architecture and high performance as the Polestar 5.
That includes a maximum power of 650 kW (884 hp) and 900 Nm with dual powertrain, acceleration from 0 to 100 km/h in 3.2 seconds and a top speed of 250 km/h.
Quote:
To celebrate the launch, 500 numbered units of a special version "LA Concept", the "Polestar 6 LA Concept edition", will be produced. These vehicles will have the exclusive Sky blue exterior, the light leather interior and the 21" wheels of the original Polestar O2 prototype.
Volvo: Polestar to become separately-branded EV company-polestar2.jpg

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