Team-BHP > The International Automotive Scene


Reply
 
Thread Tools Search this Thread
Old 17th April 2018, 18:49   #1
Distinguished - BHPian
 
volkman10's Avatar
 
Join Date: Dec 2010
Location: --
Posts: 15,655
Thanked: 34,683 Times
Default Volkswagen to get a new logo in 2019

Its nearly 80 years history, German carmaker Volkswagen has restyled the way its logo looked no more than eight or nine times. That’s one new logo per decade, on average.

Name:  volkswagentopresentrevampedlogoin2019125033_1.jpg
Views: 17139
Size:  28.5 KB

The change in logo comes as it prepares for the electric-car era and tries to re-create an image tarnished by the diesel-cheating scandal.


Quote:
the new logo will be designed to look just as good on the car’s front and rear hoods as it will do on modern day communication devices.

Reasoning:

Quote:
The brand is not in good shape compared to previous years. It’s not only because of the diesel scandal. We want people to have fun with us. We need to get more colorful

Link
volkman10 is offline   (13) Thanks
Old 17th April 2018, 23:45   #2
BHPian
 
The Brutailer's Avatar
 
Join Date: Apr 2016
Location: -
Posts: 551
Thanked: 1,388 Times
Default re: Volkswagen to get a new logo in 2019

Disappointing news to be honest. Leave aside the tarnished image due to scandals but “we need to get colourful”? What does that even mean? That statement itself shows immaturity.

I hope they don’t make a drastic change to the logo. That’ll cause greater damage.

If they want to be more youthful, they should take a leaf out of the sheer brilliance of Mercedes-Benz’s book. Oh, how they gracefully transitioned from an old man’s brand to a brand which is appraised from people of all ages.
The Brutailer is offline   (4) Thanks
Old 27th November 2018, 16:03   #3
Distinguished - BHPian
 
volkman10's Avatar
 
Join Date: Dec 2010
Location: --
Posts: 15,655
Thanked: 34,683 Times
Default Re: Volkswagen to get a new logo in 2019

Volkswagen to present its new logo and brand design by mid 2019.

Name:  1.JPG
Views: 2481
Size:  48.5 KB


Quote:
In future, Volkswagen will steer its marketing activities via three lead agencies which will operate four new creative powerhouses in the brand’s key regions.
- Omnicom Group will take care of its image in Europe and South America, WPP in North America and Cheil in China

-Global agency network Volkswagen brand to be reduced from about 40 agencies to three lead agencies

Quote:
The changes in marketing will focus on four main areas. In the product area, the key topics in 2019 will be the eighth-generation Golf and the ID.
Quote:
Expected to become operational in 2020, the new platform will include everything from car selection to contract conclusion, including financing, payment and even used car trade-ins, the only thing left to do for the customer being picking up the car once it arrives.

Link
volkman10 is offline   (3) Thanks
Old 14th March 2019, 10:52   #4
Distinguished - BHPian
 
volkman10's Avatar
 
Join Date: Dec 2010
Location: --
Posts: 15,655
Thanked: 34,683 Times
Default Re: Volkswagen to get a new logo in 2019

Spied 2020 Golf Mk8 shows the New Volkswagen Logo ?

Volkswagen to get a new logo in 2019-1.png

Quote:
It’s about time for a new logo and 2019 will bring it, as confirmed by the automaker last year. Apparently, chances are you have already seen it without even knowing.
That’s because the new VW logo has been hiding in plain sight, more specifically on the virtually undisguised Golf Mk8 prototypes that got spied last week
New Logo:
Quote:
As with the new Golf, the VW logo adopts a cautious, evolutionary design.

Compared to the current version (seen above), the “V” and “W” letters are slimmer and the gap between them seems to be bigger. Furthermore, the lower end of the “W” doesn’t make contact with the surrounding circle anymore. Overall, the emblem looks more old-school than the current one — more retro if you like.
Link
volkman10 is offline  
Old 22nd August 2019, 19:41   #5
Distinguished - BHPian
 
volkman10's Avatar
 
Join Date: Dec 2010
Location: --
Posts: 15,655
Thanked: 34,683 Times
Default Re: Volkswagen to get a new logo in 2019

World premiere for “New Volkswagen” at the IAA.

-the brand is presenting its new logo and its new brand design to the public under the motto of “New Volkswagen”.

Quote:
With the new brand design, “New Volkswagen” will become visible and perceptible in the design of the vehicles, in customer contacts and in the corporate presentation as a whole. The objective is to create a new 360 customer experience that is modern and fascinating throughout the world and across all channels. Volkswagen’s Chief Designer Klaus Bischoff, who played a key role in the development of the new CI, said: “The new brand design reflects a type of mobility that forms a natural part of people’s lives. Volkswagen has always been a key element in these efforts. In the new age of mobility, the motto is ‘digital first’, without any filters.”
Quote:
In contrast to normal practice in the industry, the new brand design was not developed by external agencies but by a joint team of Volkswagen Design and Marketing. The design was implemented with the full integration of all departments of the company in the record time of nine months using a powerhouse concept developed by Volkswagen especially for this purpose.

The new presentation will not only be bolder and more colorful but will also be digitally oriented from the brand logo through to the world of images. The brand’s visual language will be very different from that projected by Volkswagen to date.
Source:VW
volkman10 is offline  
Old 27th August 2019, 13:46   #6
Distinguished - BHPian
 
volkman10's Avatar
 
Join Date: Dec 2010
Location: --
Posts: 15,655
Thanked: 34,683 Times
Default Re: Volkswagen to get a new logo in 2019

Volkwagen tries to atone its sins ( scandals) by giving it a new logo.

Volkswagen is to ditch its distinctive three-dimensional VW blue and white badge for a flat black and white version.

Volkswagen to get a new logo in 2019-vw_new_old_badge.jpg

The new black and white VW logo signifies a fresh start for Volkswagen Group after the emissions scandal in 2015 and also signifies the car maker's move into electric vehicles.


Quote:
The new black and white logo appeared in Volkswagen’s Hello Light advertisement for the upcoming re-born Microbus with a matte finish. Autoweek speculates that the VW badge will have a reflective finish on cars, with the first vehicle to display it being the eighth-generation Golf model.
Link
volkman10 is offline   (1) Thanks
Old 9th September 2019, 23:55   #7
Distinguished - BHPian
 
volkman10's Avatar
 
Join Date: Dec 2010
Location: --
Posts: 15,655
Thanked: 34,683 Times
Default Re: Volkswagen to get a new logo in 2019

VW unveils the New Logo,

Volkswagen to get a new logo in 2019-0.jpg

Volkswagen to get a new logo in 2019-1.jpg

Volkswagen to get a new logo in 2019-2.jpg
volkman10 is offline   (2) Thanks
Old 9th September 2019, 23:59   #8
Senior - BHPian
 
McLaren Rulez's Avatar
 
Join Date: Dec 2007
Location: Mysore
Posts: 2,764
Thanked: 1,694 Times
Default Re: Volkswagen to get a new logo in 2019

I see the Polo facelift team has now moved to working on the logo...
McLaren Rulez is offline   (11) Thanks
Old 10th September 2019, 00:08   #9
Senior - BHPian
 
govigov's Avatar
 
Join Date: Oct 2007
Location: Cochin!!!!!
Posts: 1,483
Thanked: 677 Times
Default Re: Volkswagen to get a new logo in 2019

to me, it looks like a bajaj logo turned 90 degrees

Name:  Bajajlogo768x500.jpg
Views: 1072
Size:  18.9 KB
govigov is online now   (2) Thanks
Old 10th September 2019, 00:10   #10
BHPian
 
pratyush6's Avatar
 
Join Date: Jun 2013
Location: Toronto
Posts: 562
Thanked: 667 Times
Default Re: Volkswagen to get a new logo in 2019

Quote:
Originally Posted by volkman10 View Post
I like this. Its simple & understated
pratyush6 is offline   (1) Thanks
Old 12th September 2019, 14:03   #11
Distinguished - BHPian
 
volkman10's Avatar
 
Join Date: Dec 2010
Location: --
Posts: 15,655
Thanked: 34,683 Times
Default Re: Volkswagen to get a new logo in 2019

More on the 'New Logo' of Volkswagen,

- The new brand design marks the start of a new era for Volkswagen.

-“New Volkswagen” can be seen and experienced in the design of the vehicles, in customer contacts and in the brand presentation as a whole.

-The changeover will then be implemented step-by-step in North and South America as well as the rest of the world from the beginning of 2020.

- The roll-out is to be completed by the middle of next year

-Volkswagen’s rebranding is one of the largest projects of this type in the industry worldwide - 171 markets in 154 countries are concerned.

- 10,000 facilities of dealers and service partners throughout the world, about 70,000 logos will be replaced.

-As in the case of the vehicle, light will also play a key role in communications. Light is the new chromium. In future, the logo will be illuminated, on the vehicle, at the brand locations and at the dealerships.

Quote:
Volkswagen has used a male voice to present its vehicles and for advertising purposes. The brand is now to become female. On almost all markets, a woman with a warm, pleasant and confident voice will speak for Volkswagen.

Link

Last edited by volkman10 : 12th September 2019 at 14:04.
volkman10 is offline  
Old 12th September 2019, 14:15   #12
BHPian
 
vivek95's Avatar
 
Join Date: Jun 2016
Location: Bombay/Belgaum
Posts: 481
Thanked: 2,390 Times
Default Re: Volkswagen to get a new logo in 2019

Quote:
Originally Posted by McLaren Rulez View Post
I see the Polo facelift team has now moved to working on the logo...
Hahaha Exactly my thoughts ! That does not qualify to be called as a "new logo".

P.S - I am a proud owner of VW Polo and I absolutely love it
vivek95 is offline  
Old 12th September 2019, 17:19   #13
BHPian
 
vj123's Avatar
 
Join Date: Aug 2019
Location: The Detroit
Posts: 114
Thanked: 292 Times
Default Re: Volkswagen to get a new logo in 2019

Not sure how someone can justify spending a lot money & effort to VW's management team for a simple (subtle) logo change. I dont think this change will even fall under re branding.
vj123 is offline  
Old 12th September 2019, 18:26   #14
Senior - BHPian
 
Sebring's Avatar
 
Join Date: Apr 2011
Location: Dubai/Bengaluru
Posts: 1,344
Thanked: 3,017 Times
Default Re: Volkswagen to get a new logo in 2019

This is certainly rebranding, as the logo needed to stick to its core design without drifting too far away. At the level theyre operating, even a minute change will mean a big shift. This is in fact a throwback to 1949 and echoes the purity and values that endeared VW to the masses then. Let's just hope they have learned their lesson and will move forward with integrity.

Quote:
Originally Posted by vj123 View Post
Not sure how someone can justify spending a lot money & effort to VW's management team for a simple (subtle) logo change. I dont think this change will even fall under re branding.
Sebring is online now   (1) Thanks
Old 12th September 2019, 19:31   #15
BANNED
 
Join Date: Aug 2018
Location: Mumbai
Posts: 506
Thanked: 738 Times
Default Re: Volkswagen to get a new logo in 2019

The new logo looks good on the car. Stand alone disappointed me, but was shared this pic in one of our VW WhatsApp group.
Attached Thumbnails
Volkswagen to get a new logo in 2019-img20190911wa0027.jpg  

VWAllstar is offline  
Reply

Most Viewed
Thread Tools Search this Thread
Search this Thread:

Advanced Search

Copyright 2000 - 2020, Team-BHP.com
Proudly powered by E2E Networks