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Old 19th April 2018, 08:48   #1
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Cadillac President abruptly fired & replaced

Thanks to Subhadeep for sharing this article with us!

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Cadillac abruptly fired company president Johan de Nysschen, 58, replacing him with Steve Carlisle, according to Automotive News. Carlisle was most recently president and managing director of GM Canada. Nysschen leaves after a nearly four-year stint at the company. The transition is effective immediately.

Nysschen made several changes to the American luxury automaker under his tenure, often with tepid results. He spearheaded moving the company’s headquarters out of Detroit to New York City. He was also a driving force behind Project Pinnacle, an ambitious plan to overhaul not only the brand, but its retailers as well.

However, sales lagged, falling 11 percent since Nysschen’s first full year as boss in 2015. In 2017, U.S. sales dropped eight percent, according to Automotive News. Even though the first quarter of 2018 saw sales rise 8.1 percent, that was with the help of hefty incentives.

Nysschen also focused on sedans as the market quickly turned toward buying crossovers and SUVs.
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