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Old 6th July 2018, 14:22   #1
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Rumour: New car brand from Jaguar-Land Rover and its Chinese partner

A return of the Rover brand? MG has made a comeback through China and now looks like it could be Rover's turn.

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Jaguar Land Rover (JLR) and its Chinese joint venture partner, Chery Auto, are reportedly planning to establish a new brand together. The move is a key part of a global sales strategy being developed by the British manufacturer in which it seeks to significantly raise its presence in China, the world’s largest car market.

Chinese media has reported that this new proposed brand is expected to be positioned in the mid-class, with a heavy emphasis on electrification of drivetrains and in-car connectivity. The brand is expected to be conceived along the same lines as Lynk & Co – the brand launched by JLR's rival Volvo and its Chinese parent company Geely, back in 2016.

Indications about JLR's plans to create a new brand were raised in the past when the automaker trademarked the Rover name in numerous countries, along with the Rover 55. The 55 was a sedan from the now-dead brand that never made it to production. Considering how popular sedans are in China, it would be a logical place to revive the Rover brand.
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Last edited by AMG Power : 6th July 2018 at 14:26.
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