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Old 16th February 2019, 16:30   #1
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Default When Cadillac wished competitors on Valentine's day

When: 14-Feb-2019 - Valentine's day
Venue: Twitter
Participants: USA twitter handles of Cadillac, Lexus, Jaguar, Audi, Tesla, Mercedes and Michelin

Summary
  1. Cadillac published a series of 'love' tweets tagging their competitors and ending with a heart emoji.
  2. Jaguar, BMW responded and played along
  3. Tesla, Audi and Mercedes didn't take the bait and didn't respond
  4. Michelin joined in the fun unsolicited
  5. Most unexpectedly, Lexus left Cadillac awfully burnt and savaged (skip to last one Point 6 for details)

Presenting the Threads with each competitor below:
1: Cadilaac <->Mercedes Benz
Cadillac:
Name:  1. Cadillac to Mercedes.jpg
Views: 7160
Size:  8.7 KB
"Dear @MercedesBenzUSA, Long distance can be difficult, but we can make it work. ❤️ Cadillac"

Michelin jumped in:
Name:  2. Michelin.jpg
Views: 7241
Size:  24.2 KB
"#HeyMercedes, let’s give them something to ‘talk’ about… �� #HappyValentinesDay to our most-commented friend, @MercedesBenzUSA. Love, Michelin"

Mercedes:
Name:  3. Mercedes to Michelin.jpg
Views: 7163
Size:  13.9 KB
"Aww, thanks. You make our wheels go round ❤️"

Mercedes did not reply to Cadillac.

2. Cadilaac <-> BMW USA
Cadillac:
Name:  4. Cadillac to BMW1.jpg
Views: 7131
Size:  8.8 KB
"Dear @BMWUSA, Is your GPS working? Because we're lost in your headlights.❤️ Cadillac"

BMW:
Name:  5. BMW to Cadillac.jpg
Views: 7122
Size:  7.8 KB
"That's because our Angel Eyes are out of this world!"

Cadillac:
Name:  4.b Cadillac to BMW2.jpg
Views: 7106
Size:  7.0 KB
"Let’s dim our headlights and see where this thread takes us."

3. Cadilaac <-> Tesla

Cadillac:
Name:  6. Cadillac to Tesla.jpg
Views: 7107
Size:  7.9 KB
"Dear @Tesla, Can we Super Cruise into your heart? ❤️ Cadillac"

No response from Tesla.

4. Cadilaac <-> JaguarUSA
Cadillac:
Name:  7. Cadillac to Jaguar.jpg
Views: 7117
Size:  8.5 KB
"Dear @JaguarUSA,Meow... ❤️ Cadillac #HappyValentinesDay2019"

Jaguar:
Name:  8. Jaguar to Cadillac1.jpg
Views: 7124
Size:  10.4 KB
"Dear @Cadillac, Should we Escalade this to the next level?, ♥️Jaguar"

Cadillac:
Name:  9. Cadillac to Jaguar2.jpg
Views: 7110
Size:  8.4 KB
"Just don't leave scratch marks ��"

Jaguar:
Name:  10. Jaguar to Cadillac2.jpg
Views: 7097
Size:  7.5 KB
"Power-sliding into the DMs."

Cadillac:
Name:  11. Cadillac to Jaguar3.jpg
Views: 7098
Size:  7.7 KB
"Oh @JaguarUSA, you dog".

5. Cadilaac <-> Audi
Cadillac:
Name:  12. Cadillac to Audi.jpg
Views: 7099
Size:  8.0 KB
"Dear @Audi, Say Escalade with that beautiful German accent. ❤️ Cadillac"

No response from Audi

6. Cadilaac <-> Lexus
Cadillac:
Name:  13. Cadillac to Lexus1.jpg
Views: 7108
Size:  10.0 KB
"Dear @Lexus, We don't care what anyone says. We think your big grille is really attractive. ❤️ Cadillac"

Lexus:
Name:  14. Lexus to Cadillac1.jpg
Views: 7097
Size:  9.4 KB
"Aren’t you a bit old for us? *swipes left* "
<Swipe left in Tinder (A dating app) is to reject a match>

Cadillac:
Name:  15. Cadillac to Lexus2.jpg
Views: 7086
Size:  5.5 KB
"You kiss your mother with that grille?"

Lexus:
Name:  16. Lexus to Cadillac2.jpg
Views: 7100
Size:  13.6 KB
A GIF of woman just shutting out the viewer with windows

My take on Lexus vs Cadillac:
Lexus indeed has an EXTREMELY polarizing grill. See below pic for the official team-bhp pic:
Name:  2018lexuses300h02.jpg
Views: 7204
Size:  146.0 KB

Cadillac is almost as old as the earliest automobile companies(>century old) and Lexus is only about 2 decades old. So, yes, there is an age gap as rightly called out by Lexus.

Overall it was fun - could've been more had Audi and Mercedes jumped in.

@Mods: Count of Smileys exceed the limit as I kept the quotes as-is from twitter. It'll be your prerogative to retain them or drop the smileys to keep it to 2 as per forum rules.

Last edited by daretodream : 16th February 2019 at 16:42.
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Old 17th February 2019, 09:21   #2
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Default Re: When Cadillac wished competitors on Valentine's day

Thread moved out from the Assembly Line. Thanks for sharing!
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Old 19th February 2019, 10:25   #3
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Default Re: When Cadillac wished competitors on Valentine's day

This is awesome, many thanks for sharing! Really witty ones by Cadillac, and some equally nice responses. Loved the "can we escalade this to the next level" one by Jaguar.

Lexus, on the other hand, was stupid. Someone graciously compliments their (ugly) grille and Lexus has to get all arrogant & rude. Idiots. Must be the same duds who designed that sad grille in the first place.

Surprised that Twitter-friendly Tesla didn't respond.
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Old 19th February 2019, 10:48   #4
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Default Re: When Cadillac wished competitors on Valentine's day

Lovely. Those managing the Cadillac, Michelin and Jaguar social media pages need a nice raise!

Lexus acted like a spurned lover and BMW/Mercedes probably got the game wrong. Fast food chains are known to be terrific when it comes to Twitter/Facebook banter, good to see auto companies chime in too. Harmless, free marketing!
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Old 19th February 2019, 12:10   #5
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Default Re: When Cadillac wished competitors on Valentine's day

Quote:
Originally Posted by GTO View Post
Lexus, on the other hand, was stupid. Someone graciously compliments their (ugly) grille and Lexus has to get all arrogant & rude. Idiots. Must be the same duds who designed that sad grille in the first place.
But Cadillac twitter handler shouldn't have mentioned something that polarizes car buyers' opinion in the first place. They should have ideally mentioned Lexus' dependability (in the context of love and relationship).

Meanwhile, if I was managing Lexus' twitter handle, I would have given it back (for Cadillac's slightly negative tone) this way -

Dear Cadillac, we don't care what anybody says either. You are still young at heart. <Swipes Right>
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Old 20th February 2019, 13:09   #6
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Default Re: When Cadillac wished competitors on Valentine's day

Mod Note : Please do NOT post messages that add little or no informational value to the thread. We need your co-operation to maintain the quality of this forum. We advise you to read the Forum Rules before proceeding any further. Request to post ONLY when you have something substantial to add to a discussion.

Last edited by GTO : 20th February 2019 at 14:21.
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Old 20th February 2019, 16:56   #7
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Default Re: When Cadillac wished competitors on Valentine's day

Quote:
Originally Posted by GTO View Post
Lexus, on the other hand, was stupid. Someone graciously compliments their (ugly) grille and Lexus has to get all arrogant & rude. Idiots. Must be the same duds who designed that sad grille in the first place.
Didn't come across that way at all to me. I thought the responses were perfectly in keeping with the light-hearted, 'needling' banter of the thread. Like two old college buddies teasing each other. Found it funny.

I'm pretty sure the people (must be a team really) in charge of each of those Twitter handles are seasoned ad/marketing copywriters, should be some of the best and most creative in the business.
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Old 20th February 2019, 21:47   #8
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Default Re: When Cadillac wished competitors on Valentine's day

Kudos to Jaguar, for maintaining that class British sense of humor.

Quote:
Originally Posted by am1m View Post
I'm pretty sure the people (must be a team really) in charge of each of those Twitter handles are seasoned ad/marketing copywriters, should be some of the best and most creative in the business.
You're right since these are all megabillion corporates. It's pretty creative too. Nevertheless, these handles cannot hold a candle to the FB (not Twitter) page of Kerala police. It has more than 1 million followers and officially run by six policemen who are doing it as "other duty" along with their regular police duty.

The page is in Malayalam.
https://www.facebook.com/keralapolice/
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Old 21st February 2019, 06:26   #9
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Default Re: When Cadillac wished competitors on Valentine's day

Made for lovely reading, thanks for sharing.
Such banter helps liven up some boring days.
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Old 21st February 2019, 10:45   #10
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Default Re: When Cadillac wished competitors on Valentine's day

Quote:
Originally Posted by daretodream View Post
Most unexpectedly, Lexus left Cadillac awfully burnt and savaged
Looks like Cadillac has done the same too

When Cadillac wished competitors on Valentine's day-screenshot_20190220224243.png

One cheesy line for Genesis as well

When Cadillac wished competitors on Valentine's day-screenshot_20190220224150.png

Last edited by Prathiiik : 21st February 2019 at 10:47.
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