[volkman10]

VW creates entry-level JETTA brand to capture first-time buyers.

A new logo has been created for the new JETTA brand in China. In future, JETTA will be signalled by a dynamic capital J.

With the new JETTA brand, Volkswagen especially intends to target these young Chinese customers. The JETTA model range, which is to be produced by FAW-Volkswagen in Chengdu, will include one sedan and two SUVs. Sales are scheduled to start in the third quarter of this year.

- Model range to include one sedan and two SUVs

- JETTA especially targets young customers

- The JETTA brand stands for quality and outstanding value for money.












Source: Volkswagen

Pics: VW + Ferdfanpage

[CrAzY dRiVeR]

Why couldn't they come up with a unique name, rather than drown one of their existing world famous brand name into a cheap sub-brand?

[volkman10]

More on the sub-brand JETTA for China.

Jetta is committed to becoming a personal lifestyle brand. The Jetta brand's target audience is for men between the ages of 25 and 35, with German craftsmanship and customer expectations as the main selling point.

Brand positioning, a pure German brand that further meets the needs of young Chinese users.

Brand relationship is a brand new sub-brand of Volkswagen brand, which is produced and sold by FAW-Volkswagen. It is launched as a FAW-Volkswagen brand in the Chinese market.

Design and development led by Germany, research and development concentrated in Germany and gather the global resources of the public, starting from the source, to create a high-quality car with pure German genes

- It is also the public's intention to use the popularity of Jetta (Sedan) to quickly bring the brand and products to the market.

- Jetta brand will hold a press conference in Chengdu at the end of March, when the first model will be unveiled simultaneously.

- The Jetta brand will launch three models in 2019. A new compact SUV (VS5) will be mass-produced as the first product in June and will be launched in September.

- The other two models are a SUV and a sedan. The cars are named VA3 and VS7.

- The three models planned in advance will be unveiled at the Shanghai Auto Show, in April.

- Quality Assurance System Fully apply Volkswagen Group's globally shared vehicle manufacturing technology, process and platform, adopting globally consistent quality assurance standards

- Sales model Selecting excellent channel resources of Volkswagen brand, establishing independent marketing system and adopting innovative network model.

-There will be more than 200 sales networks in 2019.

-Production/sales: Volkswagen's global standard; annual production and sales of 300,000

Dr. Stephan Wöllenstein(CEO of Volkswagen's passenger car brand):

We will be the Chinese consumers who are buying cars for the first time - those who want to own a Volkswagen. Open the door to the 'Volkswagen World'. The Jetta brand runs the Volkswagen brand DNA throughout its core and provides advanced and safer, reliable choices for first-time buyers to meet their needs and adapt to their lifestyles

China is the largest single market for Volkswagen brands, accounting for 50% of global sales. At present, the Volkswagen Group has a market share of 18.5% in the Chinese market.

LOGO Interpretation: taken from the "JETTA" initial "J" and the popular classic "V" frame structure.

Conclusion: The national family car will start again















Link

[benbsb29]

Originally Posted by CrAzY dRiVeR

Why couldn't they come up with a unique name, rather than drown one of their existing world famous brand name into a cheap sub-brand?

When I visited China in 2011, I was surprised to see the sheer numbers of VAG cars on the roads, and most notably the Jetta. As has been mentioned earlier, the Jetta as a brand brings instant recall, and has well and truly established itself as a people's car among the Chinese people.

[hemanth.anand]

It gives an instant connect agreed but leads to confusion as well IMO.
Anyway, being a German brand, I wonder what is the correct pronunciation? Jet-ta or Yet-ta?

[ajmat]

Originally Posted by CrAzY dRiVeR

Why couldn't they come up with a unique name, rather than drown one of their existing world famous brand name into a cheap sub-brand?

Simple, Jetta only has two big markets - The US and China

The Jetta name was still used for the Mark 2 Jetta still being made as a cheap utilitarian car (like the Logan). Remaining Jettas are the Mk4 - Bora, Mk5 Sagitar, Mk6 - Magotan.

It is probably time to stop the old Mark 2 Jetta but why not salvage its good name. I do hope VW are leveraging some royalty out of the name

[GTO]

Agreed with Ajmat - VW is probably trying to extract whatever $$$ it can out of the Jetta brand.

But still a dumb move IMHO. For one, the logo looks like it was designed by a teenage intern at a web design shop. Second, I have yet to see brands created specifically for the "youth" or "value for money" (usually means cheaper) succeed. Even Toyota failed with the Scion & closer home, so did Datsun.

[volkman10]

Close to the launch of the sub-brand, its first product new Jetta VS5 SUV spied on tests.













Link

[volkman10]

Jetta brand's three new models VA3 / VS5 / VS7 officially unveiled.

Three models are sedans (VA3), as well as two SUV VS5 and VS7.



As a sub-brand of FAW-Volkswagen, the Jetta brand offers a more cost-effective product while ensuring the quality of the mass process.


SUV VS5









SUV VS7






Sedan VA3




Among the three models, the first model to be launched is the VS5, which is positioned as a compact SUV, which will be available in September.

The other VA3 is positioned in a compact car, the style is similar to the current Jetta, the design continues the VS5 elements, such as the hexagonal grille, the light group shape becomes a polygonal design, more complicated than the VS5.

The VS7 positioning will be higher than VS5, which may be a medium-sized SUV product.

Source:

[volkman10]

VW Shows Cost-Cutting Skills In China With $13,000( INR 9 lakhs) Jetta VS5 SUV!

With dimensions close to Skoda's Karoq, and built by the FAW-Volkswagen joint venture at its Chengdu plant, the VS5 is in fact a rebadged Seat Ateca and the dimensions attest that. The SUV is 4,419 mm (174 inches) long, 1,841 mm (72.5 inches) wide and 1,616 mm (63.6 inches) high, with a wheelbase of 2,630 mm (103.5 inches).

For now, there is a single powertrain choice in China, the EA211 1.4-liter turbocharged four-cylinder gasoline engine rated at 150 PS (148 hp) and 250 Nm (184 lb-ft) of torque. It’s mated to either a standard five-speed manual transmission or a six-speed automatic transmission supplied by Japan’s Aisin Seiki

Link

[ajmat]

Originally Posted by volkman10

the VS5 is in fact a rebadged Seat Ateca and the dimensions attest that. The SUV is 4,419 mm (174 inches) long, 1,841 mm (72.5 inches) wide and 1,616 mm (63.6 inches) high, with a wheelbase of 2,630 mm (103.5 inches).

Link

1: The Ateca uses the Karoq underpinnings - easier to manufacture and gain economies of scale

2: Seat as a brand name was never used in China, the Seat cars were used as a basis for cheaper VW's like the Polo saloon until the Vento platform came along. Better to use Jetta as opposed to Seat as a new brand name

3: Note the change to a normal Japanese torque convertor box. Saves money and increases reliability no doubt!

[volkman10]

VW May Launch China-Only Jetta Budget Sub-Brand In Other Markets.

The entry-level brand could move to Russia and Southeast Asia.

Link