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The Automobile Journalists Association of Canada (AJAC) has announced that they have selected the Toyota Camry Hybrid as their 2007 Canadian Car of the Year.
This was announced at the Canadian International Auto Show in Toronto.
The association said that Camry managed to beat nine other “best new” category winners. This happens to be the first time that a hybrid has won this award.
2007 CCOTY chair, Paul Williams spoke about their decision: “With manufacturers introducing an increasing number of new vehicles each year, consumers may find it harder to keep track of whats available in the marketplace, and how one vehicle differs from another. The AJAC Canadian Car of the Year program identifies and categorizes all the new vehicles each year, then subjects them to detailed testing in real-world situations. It’s not a popularity contest; it’s a thorough, objective and trustworthy process to help consumers make informed purchase decisions.”
Tony Wearing, Managing Director for Toyota in Canada added: “We are thrilled that AJAC’s members have endorsed the 2007 Toyota Camry Hybrid with this important award, and would like to thank the membership for their support. As you know, the Toyota Camry is the bestselling car in North America. With the launch of the Camry Hybrid, we have brought hybrid technology into the mainstream.”



Source : Toyota Camry Hybrid: Car of the Year in Canada

Nevertheless, of the cars that qualified as all-new the Camry Hybrid was only up against the Kia Amanti, a larger car that normally would target the Toyota Avalon, the Nissan Maxima, also larger and once again targeting the Avalon, the new Saturn Aura which just won North American Car of the Year, and the Volkswagen Passat Wagon, which is not even in the same market segment.

Despite not having much direct competition in the AJAC CCOTY, the Camry Hybrid deserves great praise, as it mixes the benefits of a large, comfortable, luxuriously appointed sedan with a highly efficient drivetrain, delivering decent performance with exceptional fuel economy for the class.


Source:
BCNG Portals Page