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Old 19th December 2019, 19:36   #1
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Jaguar Land Rover buys off-road specialist Bowler!

Jaguar Land Rover has acquired Bowler - a UK-based manufacturer of all-terrain vehicles.

Jaguar Land Rover buys off-road specialist Bowler!-jaguar-land-rover-acquires-allterrain-performance-specialist-bowler-1.jpg

Bowler will be part of the Special Vehicle Operations along with SV, Vehicle Personalisation and Classic.

Jaguar Land Rover buys off-road specialist Bowler!-jaguar-land-rover-acquires-allterrain-performance-specialist-bowler-3.jpg

Drew Bowler founded the brand in 1985. The company has been producing off-road competition cars that have won various rally raid events globally.

Jaguar Land Rover buys off-road specialist Bowler!-jaguar-land-rover-acquires-allterrain-performance-specialist-bowler-2.jpg

Bowler and Land Rover formalized a brand partnership in 2012, which led to the creation of the Defender Challenge by Bowler rally series in 2014-16.

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Old 19th December 2019, 20:40   #2
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Re: Jaguar Land Rover buys off-road specialist Bowler!

Bowler is an amazing specialist firm. Here are a few drag races by Carwow showing how cool the Bowler Bulldog is. JLR made a great purchase, this will be a huge asset for their Special Vehicles division.



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Old 20th December 2019, 08:05   #3
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Re: Jaguar Land Rover buys off-road specialist Bowler!

Sharing the famous Richard Hammond video that probably made half the world familiar with Bowler . The deal also means Tata indirectly owns this iconic company


Last edited by GTO : 20th December 2019 at 08:06.
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Old 20th December 2019, 08:53   #4
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Re: Jaguar Land Rover buys off-road specialist Bowler!

Wow, was pleasantly shocked to see this news.

I remember salivating about Bowler Wild Cat for years in the earlier decade. That car was the gold standard to compare with any offroad vehicle. I had even put a Bowler Wild Cat video url on my signature until the forum rules forced me to remove it.

Last edited by Samurai : 20th December 2019 at 08:55.
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Old 20th December 2019, 09:07   #5
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Re: Jaguar Land Rover buys off-road specialist Bowler!

Quote:
Originally Posted by GTO View Post
Sharing the famous Richard Hammond video that probably made half the world familiar with Bowler .
I remember the Bowler Wildcat episode as if it was aired yesterday! Incredible suspension setup in these things.

Wonder what the cash strapped giant has in store for Bowler, JLR's China business (its major contributor) is not doing well (China auto industry itself is de-growing).
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