Team-BHP
(
https://www.team-bhp.com/forum/)
Quote:
Since its acquisition by PSA, Opel has been actively trying to change its image. Having access to new technologies and platforms previously not available under the ownership of General Motors, the German brand is poised to embrace electrification and attract new and younger clients. Now, Opel is taking the next step by presenting its updated brand identity.
The new “more finely drawn” logo of the marque is very similar to the previous version but more closely signals “the brand's innovative strength.” It features slimmer lines.
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For more:
https://www.motor1.com/news/457870/o...w-logo-colors/
From the above article:
Quote:
We are confident, young-minded and inclusive. In this new era Opel is taking inspiration from progressive, ‘cold to cool’ Modern German culture and re-emerges bold, pure and contemporary. This is the expression of our new brand identity and absolutely represents our exciting new product line-up,” Xavier Duchemin, director of sales and marketing at Opel, explains
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It is a good job he explained it, because I would have never guessed it from looking at the logo.
Which looks identical to the old logo. At least in my mind.
Opel with this new logo reinforces they stand for mind boggling dull and average cars. If you’re in the market for a transportation box look no further. If you desire a car, walk a mile from this, unbelievable dull lot.
I can only begin to imagine how many meetings they had, how much they paid the PR consultants to come up with nothing new!? And this is what they came up with? If you need text to explain your (new) logo you have failed miserably!
Jeroen
I would love to meet the marketing genius who sold this to the bosses.
Quote:
The new “more finely drawn” logo of the marque is very similar to the previous version but more closely signals “the brand's innovative strength.” It features slimmer lines.
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Also, the yellow background and the circle represents the sun and denotes their links to the Suryavansh dynasty in the east while the lightning Z denotes their Harry Potter connection in the west. Booooogguuusss. THEY JUST USED A SMALLER PEN TIP. please:
Nothing significant is happening here, just that old 3D logos are going flatter and thinner. Designers have fancy explanations though!
Four logos that have already seen such transformation.
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