Ferrari has its first-ever Fashion Show

RahulNagaraj · 19th June 2021, 21:15

Italian supercar brand, Ferrari recently held its first-ever fashion show, debuting its new clothing collection. Ferrari introduced a long line of ready-to-wear clothing collection via the fashion show, held at the brand's supercar assembly line in Maranello, Italy.

Ferrari has its first-ever Fashion Show-ferrarifashionshow3.jpg

The clothing collection from Ferrari is said to have been designed by Rocco Iannone, previously with premium brands like Armani and Dolce & Gabanna. The design of the clothing line, however, is completely different and is said to have no connection to the brand's automobile division.

Ferrari has its first-ever Fashion Show-ferrarifashionshow1.jpg

Apart from the new clothing collection, Ferrari is also said to have unveiled the first of many clothing stores. These stores will feature the brand's entire collection, along with other Ferrari items, including sneakers and sunglasses in collaboration with Puma and Ray-Ban, respectively.

Ferrari has its first-ever Fashion Show-ferrarifashionshow2.jpg

Reports also suggest that Ferrari will now design all its merchandise in-house, making it more premium and upmarket. The company has shut down at least half of its licencing deals, apart from a few partnerships including Puma, Ray-Ban and Richard Mille - which will be supervised by Rocco Iannone.

Earlier this month, Ferrari also re-opened 'Cavallino', a restaurant located just opposite the brand's factory. The place was once said to be the official staff cafeteria. It was also the unofficial headquarters of the company founder, Enzo Ferrari.

Source: Economic Times

Link to Team-BHP news

Jeroen · 19th June 2021, 21:22

Quote:

ready-to-wear clothing

Are they serious? Not by me, thank you very much.

I have more elegant track suits than this!

Jeroen

DeepCarTalk · 19th June 2021, 23:11

Here is probably most of our reaction in a picture.

Nikhildrao · 20th June 2021, 07:29

Ferrari is suddenly interested in diversification ? Maybe it wants to pull a harley davidson and make revenue on merchandise. They have a strong brand so they can pull this off if they put some effort into it. Thay did make the F50 boots

RedTerrano · 20th June 2021, 08:33

Problem statement:
The design of the clothing line, however, is completely different and is said to have no connection to the brand's automobile division. And it shows.

There. I corrected it.

Meh.

TrackDay · 20th June 2021, 09:11

The so called 90's fashion style is what most luxury designer brands are putting out today and Ferrari has followed it. If one were to look at the celebrities and what they wear today, it is mainly clothes and footwear that resembles fashion from the late 80's all the way to the late 90's. Even those old thin sunglasses are sported by them. In India, our own Ranveer Singh has spearheaded such wardrobe choices.

https://www.youtube.com/watch?v=3j2W7ZahG3Q

Luxury brands cater to a completely different breed. Not only do their items cost a fortune, but also look something the homeless would wear ! Check out this recent viral video where a daughter purchased an expensive Gucci belt and her mother's reaction to it

https://www.youtube.com/watch?v=nUTj7u9bekI

ZenMaster · 20th June 2021, 11:28

Seems to be aimed more at Instagram Influencers and their followers who want to look rich but can't afford actual Ferrari's.

I'm all for leveraging your powerful brand in different ways to make money, but at least they could have gone for some classy outfits rather than these kind of mish-mash clothing that no one wears in real life and only seen on Instagram.

GTO · 20th June 2021, 11:58

I think this is more to make a statement and a brand exercise than anything else. Plus, a high-end fashion show is a great way to stylishly engage with your owners, both existing & potential. Many luxury brands sponsor fashion shows in India for the same reason.

That being said, Ferrari makes a ton of money outside of car sales too. From their annual report (sponsorship includes F1):

Ferrari has its first-ever Fashion Show-screenshot-20210620-115640.jpg

RedTerrano · 20th June 2021, 13:16

Quote:

Originally Posted by GTO

That being said, Ferrari makes a ton of money outside of car sales too. From their annual report (sponsorship includes F1):
Attachment 2169005

Yup.
Some things are really strange in the auto world.

Ferrari has its first-ever Fashion Show-vw-sausage.png

[Source]

dark.knight · 20th June 2021, 18:30

The real question to be asked is, is it tutto fatto a mano (hand made by Italian tailors), or is it Italian designed and made in China?

I'd be more than happy to drive Italian cars and it doesn't get any better than a Ferrari or Maserati, but as far as clothing goes, I'd trust Canali, Corneliani, E Zegna and Bottega Veneta that are truly tutto fatto a mano.

For Italian watches, it doesn't get any better than Panerai.

19th June 2021, 21:15	#1
RahulNagaraj Senior - BHPian Join Date: Mar 2021 Location: Bangalore Posts: 2,121 Thanked: 20,653 Times	Ferrari has its first-ever Fashion Show Italian supercar brand, Ferrari recently held its first-ever fashion show, debuting its new clothing collection. Ferrari introduced a long line of ready-to-wear clothing collection via the fashion show, held at the brand's supercar assembly line in Maranello, Italy. The clothing collection from Ferrari is said to have been designed by Rocco Iannone, previously with premium brands like Armani and Dolce & Gabanna. The design of the clothing line, however, is completely different and is said to have no connection to the brand's automobile division. Apart from the new clothing collection, Ferrari is also said to have unveiled the first of many clothing stores. These stores will feature the brand's entire collection, along with other Ferrari items, including sneakers and sunglasses in collaboration with Puma and Ray-Ban, respectively. Reports also suggest that Ferrari will now design all its merchandise in-house, making it more premium and upmarket. The company has shut down at least half of its licencing deals, apart from a few partnerships including Puma, Ray-Ban and Richard Mille - which will be supervised by Rocco Iannone. Earlier this month, Ferrari also re-opened 'Cavallino', a restaurant located just opposite the brand's factory. The place was once said to be the official staff cafeteria. It was also the unofficial headquarters of the company founder, Enzo Ferrari. Source: Economic Times Link to Team-BHP news
	(12) Thanks

19th June 2021, 23:11	#3
DeepCarTalk BHPian Join Date: Jun 2021 Location: Kolkata Posts: 58 Thanked: 443 Times	Re: Ferrari has its first-ever Fashion Show Here is probably most of our reaction in a picture. Attached Thumbnails
	(9) Thanks

20th June 2021, 07:29	#4
Nikhildrao BANNED Join Date: May 2020 Location: Bangalore Posts: 190 Thanked: 828 Times	Re: Ferrari has its first-ever Fashion Show Ferrari is suddenly interested in diversification ? Maybe it wants to pull a harley davidson and make revenue on merchandise. They have a strong brand so they can pull this off if they put some effort into it. Thay did make the F50 boots Attached Thumbnails
	(2) Thanks

20th June 2021, 08:33	#5
RedTerrano BHPian Join Date: Jan 2015 Location: Pune Posts: 973 Thanked: 7,642 Times	Re: Ferrari has its first-ever Fashion Show Problem statement: The design of the clothing line, however, is completely different and is said to have no connection to the brand's automobile division. And it shows. There. I corrected it. Meh.
	(1) Thanks

20th June 2021, 11:28	#7
ZenMaster BHPian Join Date: Mar 2019 Location: Kottayam Posts: 438 Thanked: 1,634 Times	Re: Ferrari has its first-ever Fashion Show Seems to be aimed more at Instagram Influencers and their followers who want to look rich but can't afford actual Ferrari's. I'm all for leveraging your powerful brand in different ways to make money, but at least they could have gone for some classy outfits rather than these kind of mish-mash clothing that no one wears in real life and only seen on Instagram.
	(1) Thanks

20th June 2021, 11:58	#8
GTO Team-BHP Support Join Date: Feb 2004 Location: Bombay Posts: 70,518 Thanked: 300,707 Times View My Garage	Re: Ferrari has its first-ever Fashion Show I think this is more to make a statement and a brand exercise than anything else. Plus, a high-end fashion show is a great way to stylishly engage with your owners, both existing & potential. Many luxury brands sponsor fashion shows in India for the same reason. That being said, Ferrari makes a ton of money outside of car sales too. From their annual report (sponsorship includes F1):
	(5) Thanks

20th June 2021, 18:30	#10
dark.knight Distinguished - BHPian Join Date: Apr 2013 Location: Beans Town Posts: 1,847 Thanked: 8,351 Times	Re: Ferrari has its first-ever Fashion Show The real question to be asked is, is it tutto fatto a mano (hand made by Italian tailors), or is it Italian designed and made in China? I'd be more than happy to drive Italian cars and it doesn't get any better than a Ferrari or Maserati, but as far as clothing goes, I'd trust Canali, Corneliani, E Zegna and Bottega Veneta that are truly tutto fatto a mano. For Italian watches, it doesn't get any better than Panerai.
	(2) Thanks