This is public information as can be seen from ACEA.
Statistics | ACEA
The Mercedes-Benz car group, which has just dumped Chrysler, is also battling a dramatic sales decline in Germany. This is due to market sluggishness, but mainly due to periods of lousy quality. Mercedes has now told its dealers to work harder at selling dealer demos, to push vehicles already in inventory and to take advantage of the factory's marketing promotions.
Dealers say the problem is that Mercedes has screwed up the market for its cars by buying too much business with rebates. That sounds a lot like the issues facing Chrysler in the US.
Mercedes Benz is also now copying the Toyota's Kanban or JIT concept at its new US plants. This was initiated in 2005 when the company's Alabama, US plant was in the final stages of a US$600 million expansion to add production of the R and GL classes alongside the M class.
Mercedes is also cutting away at lead times at the Alabama plant by working with its 30-plus Tier 1 suppliers in the state to extend its supply-to-line concept.
With Toyota's success, the US auto press now has stopped using The Big 3 or the Detroit 3, and some such as Automotive News and J D Power now refer to as
``The Big Red One and the 3 little pigs'.
In 2006, MB sold 178771 cars in the US, while Lexus sold 183027. Here are the numbers by models: first figure is 2005 and 2nd is 2006.
Mercedes
C Class 60658 50187
CL 1320 1312
CLK 18227 16415
CLS 14835 10763
E 50383 50195
5 Class 16036 30886
SL 10080 8462
SLK 11278 10410
SLR 200 141
183017 178771
Lexus
ES 330/350 67577 75987
GS 350 27807 23665
GS 430 5650 1341
GS 450H 0 2384
IS 250/350 15789 54267
LS 430/460 26043 19546
SC 430 8360 5847
151226 183037
The Society of Automotive Engineers (SAE) has reported that Toyota has now developed the world's first eight-speed automatic transmission (AA80E) for front-engine, rear- drive passenger cars. The AA80E developed for high-torque engines raises the level of power performance and fuel efficiency. To meet the size requirements needed for mounting in a passenger car application, an 8-speed geartrain, torque converter, transmission case and hydraulic control device were all newly-developed. Furthermore, the AA80E has benefited from technical developments to achieve an extremely high level of quietness and shifting performance.
At the SAE World Congress, automakers and technologists agreed that hybrid vehicles will be the core automotive development of the 21st century. They said that internal-combustion-only cars represent a century-long side step on the development path of the automobile. Looking to 2030 and beyond, automakers recognize the pressure on fossil fuels and the need to blend technology to combat global warming.
Buoyed by success of Toyota's hybrids, even laggards in hybrid such as BMW, DaimlerChrysler and General Motors are working on a common hybrid powertrain.
Andreas Truckenbrodt, DaimlerChrysler executive director of hybrid powertrain programs, said "We consider hybrids to be the backbone of all our future vehicles.
Millward Brown annually ranks global brands. It interviews more than 1 million consumers. Starting last year, it also assigned a monetary value to individual brands that projects the future revenue the brand itself could deliver to its owner. To do that, Millward Brown first measures last year's revenue and computes what share came from the branded business unit. Then it calculates what the brand itself contributed. For example, if an owner says 'I like BMW's quality,' that's brand-related. " But if he says, 'the dealership is close to my home,' that doesn't count." Thus, the top 10 auto brands by future revenue added are:
value % chg
($billion)
1. Toyota 33.4 10.7
2. BMW 25.8 8.1
3. Mercedes 17.8 0.1
4. Honda 15.5 7.4
5. Porsche 13.4 11.2
6. Ford 12.6 -8.8
7. Chevrolet 11.2 -10.2
8. Nissan 11.2 2.5
9. VW 7.0 3.5
10. Lexus 5.4 7.3
I have already posted Toyota and MB sales in the US and provided ACEA links to Europe sales. During 2007, Toyota's double-digit sales growth in Europe is coming at the expense of Europe's established brands. During Jan-Mar 2007, Toyota sales, not including Lexus, were up 12.9% to 251288 units, with market share at 6%. By comparison, losers were Volkswagen, Renault and Peugeot.
Toyota's growth is coming from two core models: the Yaris small car and the Aygo minicar. In 2006, Yaris sales increased 14% to 238334 units. The Aygo was the second-best seller in the minicar segment, behind the Fiat Panda.
Europe's Jan-Mar 2007 top 10, by market share
2007 2006
1. VW 9.5 10.0
2. Opel/Vauxhall 8.7 8.6
3. Ford 8.6 8.5
4. Renault 7.5 8.4
5. Peugeot 7.2 7.3
6. Fiat 6.4 6.0
7. Citroen 6.1 6.1
8. Toyota 6.0 5.3
9. Mercedes 4.3 4.4
10. BMW 3.9 4.1