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Old 23rd November 2022, 11:28   #1
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Default New Kia logo causes confusion, people search for 'KN car' instead

Kia revamped its logo in 2021, replacing the old circular logo with a more modern & minimalistic look. However, even after a year, people are still getting confused about what the new logo stands for.

According to reports, every month around 30,000 people in the USA are actively searching for what the 'KN car' is. Google trend statistics show an uptick in people searching 'KN car' since March 2021, around the same time when the new logo was introduced. The number of people searching for the 'KN car' also increased when the Kia Stinger went on sale sporting the new logo.

New Kia logo causes confusion, people search for 'KN car' instead-kialogo.jpeg

Reports & statistics also mention how people are able to get the name of the model right but aren't able to figure out the brand name from the logo. Search trends show people searching for 'KN Carnival car' or 'KN Telluride car'.

The Google Trends statistics show that the confusion is mainly in countries like the United States of America, Canada, Australia & the United Kingdom. The main keyword search in these countries is said to be for KN car, KN SUV, KN car brand electric, KN car brand price & what is KN; among a few others.

The confusion was first brought to light by a Twitter user, who posted "the new Kia logo is so unreadable that at least 30k people a month search for the 'KN car' ever since its debut".

Source: HT Auto

Link to Team-BHP news

Last edited by RahulNagaraj : 23rd November 2022 at 11:30.
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Old 23rd November 2022, 11:31   #2
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Default Re: New Kia logo causes confusion, people search for 'KN car' instead

I kid you not, my daughter asked me the same. This coming from someone who knows about Kia as a company.
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Old 23rd November 2022, 11:39   #3
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Default Re: New Kia logo causes confusion, people search for 'KN car' instead

This is so hilarious!

I remember when this logo was first put on a car and Mat Watson commentated on the logo saying that it looks like "K backwards-N".

Apparently a lot more people are seeing it that way.
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Old 23rd November 2022, 11:53   #4
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Default Re: New Kia logo causes confusion, people search for 'KN car' instead

https://www.team-bhp.com/forum/et-ce...ml#post5441956 (The Official Joke thread)

Had posted this in official jokes thread , post no 10605
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Old 23rd November 2022, 12:10   #5
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Default Re: New Kia logo causes confusion, people search for 'KN car' instead

The fact that these searches are happening is a testament to how striking each of the Kia design is. Isn't it some kind of an achievement that a lot of non car enthusiasts like what they see and they end up searching for these cars.

It could be also a theory that people find these hideous and they search it. But i prefer to see it as a glass half full.
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Old 23rd November 2022, 12:11   #6
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Default Re: New Kia logo causes confusion, people search for 'KN car' instead

Quote:
Originally Posted by veedub89 View Post
This is so hilarious!

I remember when this logo was first put on a car and Mat Watson commentated on the logo saying that it looks like "K backwards-N".

Apparently a lot more people are seeing it that way.
That was Doug I guess
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Old 23rd November 2022, 12:18   #7
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Default Re: New Kia logo causes confusion, people search for 'KN car' instead

Sadly no name disclosed. Just "A" German agency

Quote:
To mark the launch of Kia’s new business strategy and updated slogan, ‘movement that inspires’, the car brand has revealed a new logo created to look like a handwritten signature, which was developed by a German agency, CR has been told.
https://www.creativereview.co.uk/kia-logo-branding/
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Old 23rd November 2022, 12:25   #8
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Default Re: New Kia logo causes confusion, people search for 'KN car' instead

On one side it appears hilarious but if we look at the other aspect, this shows how popular their cars are getting in these countries. People are curious about their cars and that's what the company would want. Must say it's a great strategy by Kia.
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Old 23rd November 2022, 12:32   #9
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Default Re: New Kia logo causes confusion, people search for 'KN car' instead

One of my family member also read it as KN.
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Old 23rd November 2022, 14:03   #10
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Default Re: New Kia logo causes confusion, people search for 'KN car' instead

It's an amusing little gaffe, but then again not everyone on the planet is a Bhpian with proper knowledge about names and brands.

Anyway, I fixed the logo.
Attached Thumbnails
New Kia logo causes confusion, people search for 'KN car' instead-cymera_20221123_140023.jpg  

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Old 23rd November 2022, 14:31   #11
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Default Re: New Kia logo causes confusion, people search for 'KN car' instead

Quote:
Originally Posted by RahulNagaraj View Post
The confusion was first brought to light by a Twitter user, who posted "the new Kia logo is so unreadable that at least 30k people a month search for the 'KN car' ever since its debut".
What nonsense !!!
Everyone knows it actually spells " Ian ". See this:

New Kia logo causes confusion, people search for 'KN car' instead-kia.jpg

Okay jokes aside, I preferred the older cleaner " K I A " logo. Maybe, the company got tired of "Killed-In-Action" jokes from Japanese brand loyalists
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Old 24th November 2022, 15:57   #12
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Default Re: New Kia logo causes confusion, people search for 'KN car' instead

I wasn't a fan earlier, but now like the vibe of the new logo. It looks cool, yet a wee bit cryptic. Reminds me of the original Indian Airlines IA logo, which looked pretty appealing as did the airplane lettering.

Last edited by fhdowntheline : 24th November 2022 at 15:59.
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Old 24th November 2022, 18:21   #13
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Default Re: New Kia logo causes confusion, people search for 'KN car' instead

Ok laugh at me as much as you want, but when we took delivery of our Seltos last week I didn't even know that the logo on the bonnet was a refreshed one. I always thought that is the only logo they ever had

After I found this thread I searched for the old logo and had a 'ah yes!' moment.

Last edited by Malyaj : 24th November 2022 at 18:43.
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Old 24th November 2022, 20:13   #14
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Default Re: New Kia logo causes confusion, people search for 'KN car' instead

Wait, you're telling me that the logo doesn't spell "KVI"???

Looks like someone has to read up on The 22 Immutable Laws of Branding!

This gave me a good laugh, having been a victim of misreading the logo in multiple different ways myself.

Last edited by GForceEnjoyer : 24th November 2022 at 20:42.
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