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Old 2nd February 2023, 16:52   #1
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Mazda says Miata 'will continue to exist forever'

Mazda has confirmed that their most popular lightweight 2-seater sports car, the MX-5 Miata, is here to stay.

According to reports, the company promises that the sports car will continue to be updated, with no threat of being removed from the brand's lineup. Speaking to a media outlet, Martijn ten Brink, head of Mazda Europe, stated that the MX-5 will never die. Although, the company is yet to decide the best route to take for the model's next-generation iteration.

Mazda says Miata 'will continue to exist forever'-mazdamx5autocar.jpg

Brink added that the popular sports car will exist forever, moving along with the times. He mentioned how people are passionate about the Miata and have varying opinions regarding what direction it should take. Hence, it will be exciting to see where it will end up.

Reports suggest that considering each generation has a lifecycle of about eight years, the next generation of the MX-5 could be expected sometime by the end of 2025. However, Mazda is yet to confirm the same.

Source: Autocar UK

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Last edited by RahulNagaraj : 2nd February 2023 at 16:53.
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Old 2nd February 2023, 18:02   #2
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Re: Mazda says Miata 'will continue to exist forever'

Such a lovely little roadster. Good decision indeed in my opinion. Here is hoping our pals at Mini too do the same.
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Old 3rd February 2023, 16:51   #3
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Re: Mazda says Miata 'will continue to exist forever'

MX-5 is here to stay just like the Civic, 911, F-series, 3 series, Corolla etc. It is the purest, modern and reliable roadster which has no competition in it's class.

I am looking forward to Mazda engineers bringing an electric variant with the same lightweight gram strategy. If Alpine A110 can go electric, why not MX-5?

Last edited by carthick1000 : 3rd February 2023 at 16:52.
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Old 3rd February 2023, 20:58   #4
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Re: Mazda says Miata 'will continue to exist forever'

Mazda is one of the last "Engineer's car company" that is not run by bean counters. Mazda's strategy is sell SUVs to fund its sports car. Even the Mazda6 should have been dead long before as it consistently came at the last place in sedans sales in US. Still they kept it in their lineup as long as they can.

Kudos to Mazda to keep a pure bred sports car alive. I am sure Mazda will find a way to build Miata as long as they can (Just like they partnered with Fiat with ND generation to share costs)
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