Team-BHP > The International Automotive Scene


Reply
  Search this Thread
4,512 views
Old 26th September 2023, 15:44   #1
Senior - BHPian
 
RahulNagaraj's Avatar
 
Join Date: Mar 2021
Location: Bangalore
Posts: 1,823
Thanked: 18,293 Times
USA: Ford now offers digital license plates as an official accessory

Last year, Reviver, the company that makes digital license plates received approval to sell them across three states in the USA.

Now, American car giant, Ford is said to have struck a deal with the California-based firm, making Reviver's digital license plates an official Ford Accessory. The digital license plates will receive an official Ford part number & customers will be able to order one from any of Ford's 300 dealerships across California, Arizona & Michigan.

USA: Ford now offers digital license plates as an official accessory-numberplates.jpg

Although only 3 states allow the addition of digital license plates, reports add that these numbers will grow fast. Having said that, owners of cars with legally added digital plates are free to drive to other states where the tech hasn't been given the green light yet.

The plates themselves give new and old cars a more modern presentation. However, the application of digital license plates goes beyond cosmetics as they can be personalised to display custom messages, track vehicle location and offer app-assisted registration renewals & other real-time alerts.

The digital license plates come in two versions: Hardwired and DIY, with a 5-year battery lifespan. Prices for the digital plates start at $599, as per Reviver's website. There is also an additional cost of service - $8 per month for battery plates ($75/year) and $10 per month for the hardwired version ($95/year).

Neville Boston, the founder of Reviver, stated, "To be associated with a landmark brand in the automotive industry such as Ford is truly gratifying. We are very proud to have met the rigorous requirements for the company’s evaluation of potential suppliers and look forward to adding the innovations of digital license plate technology to their offerings."

Source: CarScoops

Link to Team-BHP news
RahulNagaraj is offline   (12) Thanks
Old 26th September 2023, 16:04   #2
BHPian
 
Join Date: Feb 2015
Location: Pune
Posts: 242
Thanked: 758 Times
Re: USA: Ford now offers digital license plates as an official accessory

Business 101.
How to make simple things complicated, in order to make more money. Bought to you by Ford, powered by Reviver.
frewper is online now   (27) Thanks
Old 26th September 2023, 16:42   #3
BHPian
 
Join Date: Nov 2022
Location: Chennai
Posts: 57
Thanked: 377 Times
Re: USA: Ford now offers digital license plates as an official accessory

This reminds me of those Walgreens outlets that replaced glass-door fridges with digital screens.

At least that makes tiny amount sense if you dwell deeper. But what is the whole point of this except shamelessly siphoning money off the customers. What happens if road debris chips off the display? What if someone vandalizes it? What if it gets drenched in water?

There should be a special place in hell for people like this.

Last edited by professortarzan : 26th September 2023 at 16:46. Reason: Wording
professortarzan is offline   (2) Thanks
Old 26th September 2023, 17:18   #4
BHPian
 
dragracer567's Avatar
 
Join Date: Aug 2019
Location: Bahrain
Posts: 873
Thanked: 4,620 Times
Re: USA: Ford now offers digital license plates as an official accessory

This should come in the top 10 list of inventions that nobody asked for!
dragracer567 is offline   (6) Thanks
Old 26th September 2023, 19:49   #5
BHPian
 
omranga98's Avatar
 
Join Date: Mar 2019
Location: Kolkata
Posts: 112
Thanked: 1,167 Times
Re: USA: Ford now offers digital license plates as an official accessory

Just sit back and imagine paying a monthly fee for a number plate. What a bizarre time to live in.
omranga98 is offline   (7) Thanks
Old 26th September 2023, 20:51   #6
BANNED
 
Join Date: Aug 2008
Location: Bangalore
Posts: 518
Thanked: 449 Times
Infractions: 0/1 (5)
Re: USA: Ford now offers digital license plates as an official accessory

This is such an environmentally conscious move. What block of paint does for 50 years, will now be battery driven, charged for 50 years, then there is really not need to do this. We will now see a change in movies where the gateway car will not get its nameplate changed in the hideout, but on the flick on a button on the connected car app. What a differentiated experience for everyone in the value chain.
man_and_machine is offline   (1) Thanks
Old 27th September 2023, 08:40   #7
BHPian
 
Majumdarda's Avatar
 
Join Date: Sep 2013
Location: Pune
Posts: 992
Thanked: 1,049 Times
Re: USA: Ford now offers digital license plates as an official accessory

Hope this does not even trigger a thought for implementation over here. Someone will figure out a way to display God knows what.
Majumdarda is offline   (1) Thanks
Old 27th September 2023, 09:35   #8
BHPian
 
Sandeep M's Avatar
 
Join Date: Jan 2020
Location: Calicut
Posts: 57
Thanked: 107 Times
Re: USA: Ford now offers digital license plates as an official accessory

Just going to leave this GIF here since that's our reaction when we first read the title
Attached Images
 
Sandeep M is offline   (5) Thanks
Old 27th September 2023, 09:56   #9
BHPian
 
naikameya's Avatar
 
Join Date: Jun 2013
Location: Mumbai
Posts: 224
Thanked: 363 Times
Re: USA: Ford now offers digital license plates as an official accessory

So if I make a mistake while backing up, or some biker brakes late while I am standstill, instead of fixing/ ignoring a small ding, I will have to figure out some legal procedure to get a new digital license plate.
With all the electronics we have seen a rise in carjackings. This will make it easier to change numbers also fly through speed cams.

If this comes to India, all I hear is ka-ching ka-ching on companies' and govt officials' registers.
Name:  phirherapheribaburao.gif
Views: 209
Size:  2.93 MB

Last edited by naikameya : 27th September 2023 at 10:02. Reason: Added text
naikameya is online now   (2) Thanks
Old 27th September 2023, 11:47   #10
GTO
Team-BHP Support
 
GTO's Avatar
 
Join Date: Feb 2004
Location: Bombay
Posts: 69,475
Thanked: 290,551 Times
Re: USA: Ford now offers digital license plates as an official accessory

Like any other electronic item, just wait till China's factories start mass-producing this. Prices will inevitably fall and it'll become cheap. The subscription idea is stupid.

Impractical for India due to high probability of damage. Gaps out here aren't like in the USA, and cars are frequently "touched" front & back. Plus, chipping is a big problem on our highways. Last weekend, I ended up with a windscreen crack on the car I was driving due to a flying pebble from the truck ahead.
GTO is offline   (2) Thanks
Old 27th September 2023, 12:22   #11
BHPian
 
Join Date: Mar 2019
Location: Bangalore
Posts: 144
Thanked: 904 Times
Re: USA: Ford now offers digital license plates as an official accessory

When everyone in the world just started talking about Sustainability, we will come up with connected number plates. Increase the emissions by 1000s of percent! Real time alerts? Who wants to see alerts on number plates? Tracking? Normal GPS can do the trick/ already cars come with connected cars. Personalized messages, this I like. . Would help in swearing at those honkers on Indian roads, in return i assume my lifespan to reduce drastically in some road rage.
Raghuwire is offline  
Old 27th September 2023, 13:25   #12
Senior - BHPian
 
Join Date: Jun 2015
Location: KA01
Posts: 1,172
Thanked: 2,592 Times
Re: USA: Ford now offers digital license plates as an official accessory

Many installers in our country don't even install simple metal registration plates properly; misaligned with the holes and tightened to infinity, leading to stress cracks/bends on something which never had an impact!

God help with this fancy accessory

Last edited by GeeTee TSI : 27th September 2023 at 13:29.
GeeTee TSI is offline   (1) Thanks
Old 27th September 2023, 20:37   #13
BHPian
 
car-dent's Avatar
 
Join Date: Jan 2010
Location: NOIDA
Posts: 273
Thanked: 448 Times
Re: USA: Ford now offers digital license plates as an official accessory

I am sure, Indians/Chinese will find a way to code them in such a way that the display switches off whenever desired, Or may be after the car reaches a certain speed. So another way to escape the omnipresent traffic and speed cameras..
car-dent is offline   (1) Thanks
Reply

Most Viewed
Thread Tools Search this Thread
Search this Thread:

Advanced Search

Copyright 2000 - 2023, Team-BHP.com
Proudly powered by E2E Networks