Chrome Company Logo on the Steering Most high end cars and some in the "C" segment too have chrome plated company logos on the steering/ horn button in most cases. These look chic and add to the ambience of the interior looks. The Merc, BMW and Audi logos on the steering are trendsetters! Even Volkswagen and Ford have their age old logos here on steerings.
But many, many cars (almost all) in the lower "B" and "A" segments in our market do not have such chrome logos. Instead cheap and crude etching of the company name / logo spoils the look and this phenomena plays spoilsport. I would better call it streetside tattooing by our great carmakers right there on the steering!
Look at the Hyundai engraving on the horn button in the Santro-awful
The Marutis less said the better-only the Swift has a chrome logo.The 800's look awful again. My 1987 Maruti 800 has MARUTI written in chrome-thankfully its Japanese made and Maruti Udyog Ltd (as it was in 1987) was quite new in the market!
And the Mahindras - awful the Boleros(mine is 2001 and do not know if the new ones have some chrome there?), Commanders, Marshals, MM540's have the same impoverished street tattoo!
And the Tatas- impoverished their cars are too. Only higher versions of the Indigo - the SLX I believe have some chrome there. The Indicas, lower spec Indigos bear the same street tattoo!
There's no metal used here these days in lower priced cars-its only plastic with some shiny chrome.The costs maybe a hundred rupees or less. To give a chic look to the interiors why don't our car makers give some thought and implant chrome logos on steering consoles? Because the steering is the centre of attraction looks wise and otherwise.
Last edited by anjan_c2007 : 17th August 2008 at 18:09.
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