"Hero Honda" to become "Hero MotoCorp Ltd."

Daewood · 1st August 2011, 12:55

Did anybody notice the teaser board near the boudary, in the ongoing cricket match between India and England?
It says something like 'the hero is coming soon' with indian flag colours at the edges.

para_7k · 3rd August 2011, 08:23

It is now officially Hero MotoCorp. The website is updated.

Hero MotoCorp

I also saw a few showrooms displaying this change.

Err, Hero MotoCorp CBZ-Xtreme, Hero MotoCorp Hunk, I can't get the 'Honda' tag out of my mind

adg_andy · 11th August 2011, 12:41

Also, it unveils the first two products: A dirt bike Impulse and a scooter.Ranbir Kapoor is going to be the brand ambassador. Further details at:
Hero MotoCorp unveils its new bikes in London Page - 1| Zigwheels.com

sgiitk · 11th August 2011, 13:57

I hope they have some sushi (japs) for snacks in due course. I am sure they will be feasting on pasta (Italians) soon. It will take some time to set up R&D and they may not be interested in buying technology from the Land of the Rising Sun for long. Italian firms are high tech, small and financially always hard pressed.

rider60 · 13th August 2011, 00:58

well here is the first official poster i saw of the name change!

ghodlur · 13th August 2011, 12:55

Hero Moto sounds very much similar to the Motorola mobile phone catchword Hello Moto.

I hope changing the name does bring them the same glory minus the Honda association.

Gansan · 13th August 2011, 14:02

Quote:

Originally Posted by Gooney

I admit in the '80s not many consumers were aware of Honda as a brand, and any other name would have added the same brand value to Hero. However, things are very different now and consumers are much more aware, and the weakness of Hero as a name and brand becomes painfully acute now.

But on the contrary, buyers of my generation were very aware of Honda and were prepared to pay for half a Honda, where we would have surely declined a full Hero - makers of mere bicycles and Hero Majestic mopeds at that time!

Always remember the old HH tag line "It is the Honda in it that makes it a Hero" - it was true in every sense.

But a quarter century has passed since then, the current generation is not aware of the Majestic moped, so hero can probably start with a clean slate.

dre@ms · 13th August 2011, 17:17

Their new website is lacking a logo..hope they are still thinking of what should be it.

BTW, the new name doesnt sound good. Me thinking in the lines of Chennai Corp-oration.

TheARUN · 16th August 2011, 08:41

Its going to be very interesting watching them make this transformation. I personally think that they won't make it. The Munjals have gotten too cocky and have lost the plot if you ask me.

They need to get the right advice on the rebadging of products, the product mix for the future etc.

Sheel · 16th August 2011, 09:38

I for one don't like the length of their advertisement on TV and the ad is on the first page of almost all national and daily newspapers.

They are supposedly coming up with an off-road Motorcycle and as per various reports, it is a half-hearted attempt.

It will be interesting to see as to what new launches they bring to the table. And will it be as reliable as their Honda counter-part? Well, we all know the answer, though a pleasant surprise won't hurt.

The attitude reflected via their advertisement seems to be the same. Its nothing about Motorcycles, is it? My best wishes to Hero Moto Corp.

Live To Jive · 16th August 2011, 09:52

Quote:

Originally Posted by rider60

well here is the first official poster i saw of the name change!

The Goa dealer also has the same poster.

amtak · 16th August 2011, 10:37

I think they are on the right note. The ad is long but shows what they want to convey..."hum mein hain hero". Over some time, the ad would get shorter.

Besides, they have time till 2014

figo_mba · 16th August 2011, 10:44

The ad is long but honestly I had goosebumps when I saw the ad for the first time. I am not a raving fan of HH but the ad was sure catchy. Now lets hope HMC does develop their R&D and come out with bikes/scooters that are not Splendors/CBZ (i.e. 100/150) in different looks. Wish them all the best.

amtak · 16th August 2011, 11:39

Quote:

Originally Posted by figo_mba

The ad is long but honestly I had goosebumps when I saw the ad for the first time. I am not a raving fan of HH but the ad was sure catchy. Now lets hope HMC does develop their R&D and come out with bikes/scooters that are not Splendors/CBZ (i.e. 100/150) in different looks. Wish them all the best.

Yes, They are suggesting a smooth transtion as well. "Desh ki dhadkan is now Hero Moto Corp"

mayankk · 16th August 2011, 11:40

its been this way with HH, now HMC(?)

Remember the Dhak dhak go thingummy?
they start off with movies, but slowly taper off into 30 second promos out of the same content.

1st August 2011, 12:55	#31
Daewood BHPian Join Date: Dec 2009 Location: Chennai Posts: 940 Thanked: 234 Times	Re: "Hero Honda" to become "Hero MotoCorp Ltd." Did anybody notice the teaser board near the boudary, in the ongoing cricket match between India and England? It says something like 'the hero is coming soon' with indian flag colours at the edges.
	() Thanks

3rd August 2011, 08:23	#32
para_7k BHPian Join Date: Feb 2009 Location: chennai Posts: 469 Thanked: 112 Times	Re: "Hero Honda" to become "Hero MotoCorp Ltd." It is now officially Hero MotoCorp. The website is updated. Hero MotoCorp I also saw a few showrooms displaying this change. Err, Hero MotoCorp CBZ-Xtreme, Hero MotoCorp Hunk, I can't get the 'Honda' tag out of my mind
	() Thanks

11th August 2011, 12:41	#33
adg_andy BHPian Join Date: Mar 2010 Location: Bangalore Posts: 515 Thanked: 315 Times	Re: "Hero Honda" to become "Hero MotoCorp Ltd." Also, it unveils the first two products: A dirt bike Impulse and a scooter.Ranbir Kapoor is going to be the brand ambassador. Further details at: Hero MotoCorp unveils its new bikes in London Page - 1\| Zigwheels.com
	() Thanks

11th August 2011, 13:57	#34
sgiitk BANNED Join Date: Dec 2007 Location: Gurugram Posts: 7,969 Thanked: 4,788 Times	Re: "Hero Honda" to become "Hero MotoCorp Ltd." I hope they have some sushi (japs) for snacks in due course. I am sure they will be feasting on pasta (Italians) soon. It will take some time to set up R&D and they may not be interested in buying technology from the Land of the Rising Sun for long. Italian firms are high tech, small and financially always hard pressed.
	() Thanks

13th August 2011, 00:58	#35
rider60 Senior - BHPian Join Date: Mar 2007 Location: Bhagyanagaram. (A.K.A. Hyderabad) Posts: 1,620 Thanked: 56 Times View My Garage	Re: "Hero Honda" to become "Hero MotoCorp Ltd." well here is the first official poster i saw of the name change! Attached Thumbnails
	() Thanks

13th August 2011, 12:55	#36
ghodlur Senior - BHPian Join Date: Sep 2009 Location: Thane Posts: 6,009 Thanked: 4,198 Times View My Garage	Re: "Hero Honda" to become "Hero MotoCorp Ltd." Hero Moto sounds very much similar to the Motorola mobile phone catchword Hello Moto. I hope changing the name does bring them the same glory minus the Honda association.
	() Thanks

13th August 2011, 17:17	#38
dre@ms BHPian Join Date: Oct 2006 Location: MADRAS Posts: 638 Thanked: 206 Times	Re: "Hero Honda" to become "Hero MotoCorp Ltd." Their new website is lacking a logo..hope they are still thinking of what should be it. BTW, the new name doesnt sound good. Me thinking in the lines of Chennai Corp-oration.
	() Thanks

16th August 2011, 08:41	#39
TheARUN Senior - BHPian Join Date: Sep 2008 Location: Bangalore Posts: 1,373 Thanked: 958 Times View My Garage	Re: "Hero Honda" to become "Hero MotoCorp Ltd." Its going to be very interesting watching them make this transformation. I personally think that they won't make it. The Munjals have gotten too cocky and have lost the plot if you ask me. They need to get the right advice on the rebadging of products, the product mix for the future etc.
	() Thanks

16th August 2011, 09:38	#40
Sheel Team-BHP Support Join Date: Jul 2006 Location: Purnea (Bihar) Posts: 9,582 Thanked: 14,396 Times View My Garage	Re: "Hero Honda" to become "Hero MotoCorp Ltd." I for one don't like the length of their advertisement on TV and the ad is on the first page of almost all national and daily newspapers. They are supposedly coming up with an off-road Motorcycle and as per various reports, it is a half-hearted attempt. It will be interesting to see as to what new launches they bring to the table. And will it be as reliable as their Honda counter-part? Well, we all know the answer, though a pleasant surprise won't hurt. The attitude reflected via their advertisement seems to be the same. Its nothing about Motorcycles, is it? My best wishes to Hero Moto Corp.
	() Thanks

16th August 2011, 10:37	#42
amtak Senior - BHPian Join Date: Oct 2006 Location: Mumbai - The city of Sea Link!!! Posts: 2,914 Thanked: 899 Times View My Garage	Re: "Hero Honda" to become "Hero MotoCorp Ltd." I think they are on the right note. The ad is long but shows what they want to convey..."hum mein hain hero". Over some time, the ad would get shorter. Besides, they have time till 2014
	() Thanks

16th August 2011, 10:44	#43
figo_mba BHPian Join Date: May 2011 Location: Jersey City, NJ Posts: 467 Thanked: 214 Times View My Garage	Re: "Hero Honda" to become "Hero MotoCorp Ltd." The ad is long but honestly I had goosebumps when I saw the ad for the first time. I am not a raving fan of HH but the ad was sure catchy. Now lets hope HMC does develop their R&D and come out with bikes/scooters that are not Splendors/CBZ (i.e. 100/150) in different looks. Wish them all the best.
	() Thanks

16th August 2011, 11:40	#45
mayankk Distinguished - BHPian Join Date: Apr 2010 Location: New Delhi Posts: 5,148 Thanked: 8,168 Times View My Garage	Re: "Hero Honda" to become "Hero MotoCorp Ltd." its been this way with HH, now HMC(?) Remember the Dhak dhak go thingummy? they start off with movies, but slowly taper off into 30 second promos out of the same content.
	() Thanks