Re: Rahul Bajaj on BAL's vision for the near future My take on this topic
Bajaj are maturing in the 2 wheeler segment really well. Are they blooming at the right time? remains a question. If i recollect appropriately they were the first guys to separate from technology partners (kawasaki) and raise to the occasion with launch of Pulsar Marque of motorcycles (yes they did make some help from kawasaki R&D but that's a different story). Steady roll out of upgrades made them a force to reckon with, many purists/technologists might disagree that pulsars are not quite there in terms of technical prowess. But the fact is, it got the company money with which they smartly invested in other brands (KTM) and going by this blog post, it looks they have plans which are practical. End of the day would say they managed themselves pretty well.
Regarding Hero Honda, well they might have the numbers but if you were to ask me they are at the beginning of the curve which Bajaj were a few years ago. How would they cope up to improve/substantiate in the current segment would be worthwhile watching. Do they get a product that will do them a yeoman service needs to be watched out cause Honda are also in the market with similar products. Probably the Honda's reach/network is limited at this moment but it might be a matter of time before they convert a few Hero Honda dealers into their fold.
A humble beginning from a scooter manufacturer to own KTM (legendary brand name) is quite noteworthy. Am proud of Bajaj as a company that has been managed well but not a big fan of their products Never owned a Bajaj in my 15 years of motorcycling. |