M&M to invest Rs. 500 Crore in Indian Two-Wheeler Market

Jignesh · 22nd May 2012, 10:43

Hello All,

Mahindra & Mahindra is all set to shake up the Indian Two Wheeler Market with Rs. 500 Crore Investment.

Full Article here: M&M to step up efforts to capture two-wheeler market, to infuse Rs 500 crore - The Economic Times

Highlights:
1. M&M is infusing over Rs 500 crore of fresh funds into the two-wheeler business
2. R&D centre led by PS Ashok, the key man behind the LML two-wheeler business.
3. New assembly lines for scooters and motorcycles at its Pithampur plant with a capacity of 1 million units.

Indian Two-Wheeler market (Largest in the World) is getting even more exciting. With Hero, Bajaj, Honda, TVS, LML & M&M. It will be interesting to see who leads & changes the face of the Market.

Thanks,

ghodlur · 22nd May 2012, 11:03

Good that M&M is still in the race to gain the foot hold in the 2 wheeler market. Forget the debacle of Stallio and not so encouraging sales of the Duro's, M&M should try to come up with a customer centric products.

With Yamaha also waiting to tap the scooter market, we should soon be seeing a seperate section on the forum called "What bike".

KiloAlpha · 22nd May 2012, 13:37

On paper, the Flyte and Rodeo are incredible value propositions. The features you get for the price is unmatched.

However, the quality of the individual components used leaves a lot to be desired. Plus, nobody really thinks of these scooters when they are putting their money down on a Access/Activa/Wego.

I hope the 500 crores is going to be invested in marketing and better quality of components? The market needs a credible, and desirable alternative to the Honda/Suzuki/TVS trio.

Jignesh · 22nd May 2012, 14:26

Hello Ghodlur,

Certainly Two-Wheeler Market in India is hot currently. The battle is wide open & most of the players are with deep pockets, thus money will not be a concern.

What is needed is more Companies like Bajaj which are upgrade the Market to value add products.

Hello KiloAlpha,

If you read the article in above link, it says - [quote] Under P S Ashok, who was the key man behind LML two wheeler business, the company has already set up a strong team of 160 engineers, which it claims is the third largest R&D set up in the country in the domestic 2 wheeler industry [Unquote]

Given such a robust R & D Team, let us hope that M&M comes out with better vehicles. If they fail to do so, likes of Bajaj & Honda are out there to slaughter M&M.

Thanks,

22nd May 2012, 10:43	#1
Jignesh Senior - BHPian Join Date: Dec 2011 Location: Near Frankfurt Posts: 1,609 Thanked: 965 Times View My Garage	M&M to invest Rs. 500 Crore in Indian Two-Wheeler Market Hello All, Mahindra & Mahindra is all set to shake up the Indian Two Wheeler Market with Rs. 500 Crore Investment. Full Article here: M&M to step up efforts to capture two-wheeler market, to infuse Rs 500 crore - The Economic Times Highlights: 1. M&M is infusing over Rs 500 crore of fresh funds into the two-wheeler business 2. R&D centre led by PS Ashok, the key man behind the LML two-wheeler business. 3. New assembly lines for scooters and motorcycles at its Pithampur plant with a capacity of 1 million units. Indian Two-Wheeler market (Largest in the World) is getting even more exciting. With Hero, Bajaj, Honda, TVS, LML & M&M. It will be interesting to see who leads & changes the face of the Market. Thanks,
	() Thanks

22nd May 2012, 11:03	#2
ghodlur Senior - BHPian Join Date: Sep 2009 Location: Thane Posts: 6,010 Thanked: 4,199 Times View My Garage	Re: M&M to invest Rs. 500 Crore in Indian Two-Wheeler Market Good that M&M is still in the race to gain the foot hold in the 2 wheeler market. Forget the debacle of Stallio and not so encouraging sales of the Duro's, M&M should try to come up with a customer centric products. With Yamaha also waiting to tap the scooter market, we should soon be seeing a seperate section on the forum called "What bike".
	(1) Thanks

22nd May 2012, 13:37	#3
KiloAlpha Senior - BHPian Join Date: Mar 2010 Location: Cubicle Posts: 1,605 Thanked: 3,002 Times	Re: M&M to invest Rs. 500 Crore in Indian Two-Wheeler Market On paper, the Flyte and Rodeo are incredible value propositions. The features you get for the price is unmatched. However, the quality of the individual components used leaves a lot to be desired. Plus, nobody really thinks of these scooters when they are putting their money down on a Access/Activa/Wego. I hope the 500 crores is going to be invested in marketing and better quality of components? The market needs a credible, and desirable alternative to the Honda/Suzuki/TVS trio.
	() Thanks

22nd May 2012, 14:26	#4
Jignesh Senior - BHPian Join Date: Dec 2011 Location: Near Frankfurt Posts: 1,609 Thanked: 965 Times View My Garage	Re: M&M to invest Rs. 500 Crore in Indian Two-Wheeler Market Hello Ghodlur, Certainly Two-Wheeler Market in India is hot currently. The battle is wide open & most of the players are with deep pockets, thus money will not be a concern. What is needed is more Companies like Bajaj which are upgrade the Market to value add products. Hello KiloAlpha, If you read the article in above link, it says - [quote] Under P S Ashok, who was the key man behind LML two wheeler business, the company has already set up a strong team of 160 engineers, which it claims is the third largest R&D set up in the country in the domestic 2 wheeler industry [Unquote] Given such a robust R & D Team, let us hope that M&M comes out with better vehicles. If they fail to do so, likes of Bajaj & Honda are out there to slaughter M&M. Thanks,
	() Thanks