Why YAMAHA why ? I'm just baffled by the decision of Yamaha for targeting just girls with a product which wont look bad on boys . Leaving aside the shades , the design of Ray is brilliant , has a youthful tone . Employing women in almost every procedure is no doubt a good move . But just tagging Ray as a girls scooter may leave a bad taste . Yamaha had a few examples infront of it , Kinetic ( Mahindra ) Flyte and Hero Honda ( Hero ) Pleasure . Both targeted towards fairer sex , didn't fly of the shelves .
Lets take the Flyte first . Kinetic could have targeted college students with it . My sis owns one , and I can tell you its quite a package . Zippy engine , compact body and good brakes . Still , you see the results .
Second , the Pleasure . A Honda Activa clone , could have done wonders for Hero , just because of Hero badge . But the Boys kept away from it .
There is high percentage of urban youth which start of with an automatic scooter . In addition to it , the growing trafic favors the automatic scooters . So there is a huge market for scooters . Auto makers shouldn't tag themselves to a particular audience .
It will be really interesting to see the market reaction , after the initial hype fades .
Your take ! |