re: BMW G310R & G310GS launched at Rs. 2.99 - 3.49 lakh I see a lot of negative comments on the forum which is purely based on the supposed over pricing of the BMW G310R & G310 GS. None of the commentators have ridden the bike so these comments seem overtly critical to me.
My comments would be primarily limited around G310 GS.
Comparing a motorcycle like KTM 390 Adventure (still in the works) to G310 GS is pure conjecture at this point (I’m not in the least suggesting that KTM will not be a good Adv Tourer motorcycle). I have little doubt in my mind that when eventually the KTM 390 Adventure is launched it will be a great motorcycle and having observed their pricing strategy in the Indian market it will be a good value.
Just because the TVS 310RR & G310R/G310GS share the same platform does not make them same bikes. It is like saying that since Land Rover Discovery Sport & Tata Harrier share the same platform so basically, they are same vehicles. TVS may be the manufacturer however a lot engineering work on this bike has been done at Munich. I must also mention that I’m proud that an Indian manufacturer is getting a chance to manufacture a motorcycle for a world-renowned brand that will be sold across the world, that says a lot about TVS’s manufacturing prowess. I owned a Suzuki Shogun (the boss) back in 1994 and it was the best bike in the market back then.
I think it will be disingenuous of us if we continue to criticize BMW for having priced the bikes the way they have even before putting ourselves in the saddle and experiencing the motorcycle over selves.
In Calgary, where I live the BMW G310R is priced at $6,500 & KTM 390 at $6,000 so the BMW is priced at a slight premium. This is more or less the same across Europe, South Africa & Australia. One more thing to consider is that KTM so far does not have a major presence in the adventure tourer category whereas BMW is the one of the market leader in the category with legends such as R1200 GS & F800GS. It is natural for BMW to charge a little bit of premium for their brand; it happens in every product category. However, at the end of the of the day if the product offering does not deliver on the promise it will not sell which again is unlikely as the motorcycle has already received very good reviews in the mature motorcycle markets across the world such as South Africa, Australia & Europe. I was on a South African forum recently where the G310 GS has already been launched and the overwhelming verdict was that G310 GS is the best motorcycle in the world in its category. This comment was coming from guys who own motorcycles such as BMW F800GS & R1200GS. I’m not counting US as this is primarily a cruiser market where big displacement bikes are favoured and small capacity bikes are sneered at (I have 5 guys on my street owning two BMWs R1200 GSs, a Victory Cross Country Tour, a Triumph Tiger 1200 & Harley and none of these bikes are below 1200 CC).
Cycle World is one of the leading motorcycle magazines and here’s what the reviewer had to say regarding the G310GS “If ridden as its designers intended—as an occasional light off-road bike—then the G310GS scores highly. More experienced riders who want to carry more speed or tackle tough trails will find the bike comes up short, but probably aren’t shopping for this type of bike anyway. The quality level is impressive. The only real giveaway that this BMW is made in India by partner company TVS is the Bybre brakes; Bybre is Brembo’s Indian sister company. In fact, the majority of parts for the G310GS are sourced or produced in India. But, looking at the bike, most will just presume the little GS was made in Germany like the big 1200GS.”
India’s motorcycle market (and I’m just counting 300 CC & up) is rapidly growing and maturing in terms of the finer distinction between various segments & subsegments. KTM, Royal Enfield, Kawasaki & to an extent Honda have made rapid strides in the 300 to 650 CC category. BMW being a major motorcycle manufacturer for obvious reason wants a share of the pie; we need to commend them for having taken a right step in roping in TVS for manufacturing sub 750 CC product and pricing it competitively (at least the G310 GS). I would have liked the G310 GS to be priced closer to Rs. 3 lacs however it is what it is and now it is up to the Indian customer to take a call.
As far as BMW is concerned India represents a relatively small percentage of the market (last year they sold 164,153 motorcycles worldwide and sub 750 CC category constituted less than 10% of that number); their overarching objective seems to be exporting a large number of this duo to the dealers across the world.
I’m sure BMW would like to improve their presence in India quickly and this precisely is the right first step in that direction. Hopefully, the next step would be to improve their footprint across India. Currently, they just have one dealer in Delhi for the whole of North India (totally beyond me) and that needs to be rectified immediately. |