[Aditya]

Royal Enfield has announced its entry into Thailand at the Thailand International Motor Expo 2015. It is planning to concentrate on the global mid-sized motorcycle segment (250-750cc).

The company displayed its entire range of motorcycles at the Thailand International Motor Expo including the Bullet 500cc, Classic 500cc, Classic Chrome and Continental GT (535cc) cafe racer. The brand also introduced its latest gear and accessories collection for the Thailand market.

Royal Enfield will commence its retail operations at Thonglor in the city of Bangkok in the coming months. It will launch an exclusive dealership in Bangkok, which is being set up in partnership with General Auto Supply (GA). In addition to the store, GA is also expected to develop service and aftermarket facilities for Royal Enfield in the region.

Royal Enfield, a part of Eicher Motors, is the oldest motorcycle brand in continuous production, with roots dating back to 1901 in Redditch, England. The company claims that it has had a year-on-year growth of over 50% over the last five years.

Thailand is among the largest two wheeler markets in the world with over 16 lakh two-wheeler commuters, making it an important market.

In the past few months Royal Enfield has set up stores in London, Madrid, Paris, Dubai, Bogota and Medellin. In 2014, the company sold more than 300,000 motorcycles globally.

In the calendar year 2015, Royal Enfield aims to produce 4,50,000 motorcycles. By the end of 2018, it plans to roll out up to 9,00,000 motorcycles from two of its existing manufacturing facilities and a third upcoming facility in Tamil Nadu, India.

[Rajeevraj]

Royal Enfield opens the store in Thailand, located in Thonglor, Bangkok. The Royal Enfield’s retail store there has been set up by General Auto Supply Co Ltd. The showroom will sell the Royal Enfield Bullet priced at THB 1,79,800 (approximately Rs 3.45 lakh), the Royal Enfield Classic 500 which will cost THB 1,89,800 (approximately Rs 3.64 lakh) and the Royal Enfield Classic Chrome for THB 1,98,800 (approximately Rs 3.81 lakh). The Royal Enfield Continental GT café racer, which displaces 535cc, will be sold in Thailand for THB 2,19,800 (approximately Rs 4.22 lakh). All-prices are ex-showroom.

Thailand is the 5th largest Motorcycle market in the world as of December 2015. With a view to become the leader in global mid-sized motorcycle segment, Royal Enfield has been expanding its global retail footprint across UK, Europe, Latin America, West Asia and now in South East Asia, with its most recent launch in Indonesia.

Picture Source: Overdrive

[Tushar]

Royal Enfield has started retail operations in Thailand and has officially opened its store in Thonglor, Bangkok. Royal Enfield’s first retail store in Thailand has been set up by General Auto Supply Co. Ltd. and will include its range of motorcycles, apparel, riding gear as well as accessories. The outlet also has a service centre and will provide aftermarket support too.

With the launch of the store, Royal Enfield has also announced the showroom prices of its range. The Bullet 500 is priced at THB 1,79,800 (around INR 3.45 lakh), while the Classic 500, Classic Chrome and Continental GT have been priced at THB 1,89,800 (around INR 3.64 lakh), THB 1,98,800 (around INR 3.82 lakh) and THB 2,19,800 (around INR 4.22 lakh) respectively.

Royal Enfield has been expanding its global footprint across Europe, Latin America, the Middle-East and now South East Asia, with its most recent launch in Indonesia. In the calendar year 2015, the company sold around 4.5 lakh motorcycles. Royal Enfield has two existing manufacturing facilities and a third facility is being setup in Tamil Nadu. Royal Enfield is also building two new technology centres - one in India and one in the UK.