April 2016: Two Wheeler Sales Figures and Analysis A look at the 2 Wheeler Sales figures for April 2016. The Indian Two Wheeler Market crossed 1.5 million units in April 2016. That is around 6 times the monthly car sales.
The Top 20 remains greatly unchanged. Totally dominated by the Activa and Splendor. The Activa continues to hold on to the Top Spot-but by a narrow margin. Most models in the list have been on sale for a long time. The only newer models making a mark is Yamaha's Fascino and Bajaj's V. The marketing push and the nationalism related to INS Vikrant that Bajaj is trying to exploit through their ad's seem to be paying off. Rapid growth for the V over the last 2 months. The Victor GLX from TVS also makes an entry. The Enfield Classic 350 continues to be the only higher capacity bike in the Top 20.
Honda's CB Unicorn 160 shows is the biggest gainer MoM, but not much in absolute numbers. Overall several Honda products in the gainer list. The quirky Navi picking up numbers. Sharp drop for the Bullet Electra Twinspark. Not sure if there were some other factors involved here. Interesting to note that apart from the TVS Apache, None of the Top 20 are in the Top loser lists and most of them gain numbers. Manufacturer Level Sales Trends with Market Share and Trend Charts
The big news at the Manufacturer Level is Bajaj taking the 3rd spot from TVS for April 2016. The sales of the V and gains across some of the other models have made Bajaj the biggest gainer in April 2016. Hero Motors and Honda continue to enjoy 65% Market share and Bajaj and TVS together take ~25%. Which means 90% of the Two Wheeler Market is controlled by these 4 players. In addition, Bajaj is also the king of the Export Market. Related thread Link. Royal Enfield shows a slight MoM drop, although YoY numbers still show healthy growth. Segment level sales
No major changes in the Segment Level Sales. Most of the growth has come as expected from the Entry Segments. The Entry 100-125cc segment makes up 80% of the Market. A slight dip in the 250cc+ segments in the last few months. Model Level Sales with MoM details
1.5 million units per month is a huge number. But at the same time, it is a heavily skewed number. 80% of these numbers are from the entry segment and of this close to 50% come from just 2 models- Activa and Splendor. Am pretty sure India's love for these 2 models will be driving other manufacturers crazy. No one has been able to break that code. Even within Hero Motors and Honda, none of the other models come anywhere close to these 2. This is potentially a challenge for Hero Motors and Honda also. How to make people buy other products? In the four wheeler world also we have this fierce loyalty towards Maruti and Hyunda- But it is not restricted to a product, both of them have several products that sell almost equally well.
Wonder what would be the size of the Pre-Owned/Used Two-Wheeler Market? Sales Numbers Source: AutoPunditz
Last edited by Rajeevraj : 24th May 2016 at 19:31.
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