[landcruiser123]

I don't know what to make of this Tweet:


The Website is active, are we nearing the launch date? Or is it just a strategy to create some hype?

[aargee]

Originally Posted by landcruiser123

The Website is active, are we nearing the launch date? Or is it just a strategy to create some hype?

The site is revamped from what was existing; same old bikes from Monarch to CLII to Classic to Deluxe to Roadking, but more in the form of sketches; tech spec remains the same, 2 stroke, 250cc, carb'd engine.

But the site looks beautiful

[payeng]

Maybe the Owners of Yezdi want Mahindra to buy the rights to the "Yezdi" brand as well.

[aruncheloor]

Originally Posted by payeng

Maybe the Owners of Yezdi want Mahindra to buy the rights to the "Yezdi" brand as well.

I believe Mahindra will do that. Because, without the Yezdi name, the Jawa brand will not be complete in India. Yezdi name is the more popular name in India rather than Jawa. Because, starting from 1960, the latter had a production run of around 14 years only whereas Yezdi named motorcycles continued to survive until 1996.

[jawabiker]

Great the site is back with all the detailed info regarding the adventures undertaken on the bikes by Satish + Arun + staley sir along with Mr.Mane ...

I think it will create some Hysteria in the biking community and will help in building connect with the brand among youngsters..

Regards,
Ranjit

[greenhorn]

the site says Copyright boman irani -
Googling for that name brings up
https://indiankanoon.org/doc/45433121/

• the plaintiff as of today also owns a website dedicated to the brand 'YEZDI' being www.yezdi.com which continues to advertise and promote the 'YEZDI' brand in India since 1998;
  
• the plaintiff is in the process of reviving manufacturing of the motorcycles under the brand 'YEZDI';
  
• the Official Liquidator, in the proceedings for winding up of IJIPL, has staked a claim to the trademark 'YEZDI';
  
• IJIPL has also not used the trademark 'YEZDI' in respect of any goods since the year 1996 and has abandoned the trademark registrations

etc etc, so the ownership of the yezdi name in india might be a bit complicated :/

[vinair]

Looks like a dream come true moment for most of us! Mahindra revives the Yezdi brand with a dedicated website

http://yezdi.com/

More info - https://www.motoroids.com/news/mahin...tting-revived/

Off topic - Wonder why I see Boman Irani at the bottom of the page??

[Aditya]

I am a Yezdi fan and would love to see the brand make a comeback. However, I am not sure whether Mahindra has any plans to revive it. Besides, do I not think this site is put up by Mahindra. It's probably just some enthusiasts. Mahindra would have definitely mentioned their name somewhere with a copyright disclaimer.

Also note, none of the big publications have mentioned anything about this "revival". Just a couple of websites. This is a giveaway!

[greenhorn]

Originally Posted by vinair

Off topic - Wonder why I see Boman Irani at the bottom of the page??

Posted more on that here
http://www.team-bhp.com/forum/motorb...ml#post4236188

Originally Posted by Aditya

Besides, do I not think this site is put up by Mahindra.

Anand Mahindra had tweeted a link to the site, which made things a bit confusing about mahindra's plans

[PISTONS]

I believe a firm called Classic Legends Pvt Ltd is the owner of Yezdi marque and recently Mahindra aquired 60% stake in that brand. Untimately it belongs to Mahindra I guess.

[hserus]

Originally Posted by vinair

Off topic - Wonder why I see Boman Irani at the bottom of the page??

The domain is registered in his name so he probably owns the marque. He may have sold a stake in it to the Mahindras

Domain Name: yezdi.com
Registry Domain ID: 1694813_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.net4domains.com
Registrar URL: http://www.net4.in/
Updated Date: 2016-08-12T14:56:38Z
Creation Date: 1998-08-01T05:00:00Z
Registrar Registration Expiration Date: 2020-07-31T05:00:00Z
Registrar: Net 4 India Limited
Registrar IANA ID: 1007
Registrar Abuse Contact Email: abuse@net4.com
Registrar Abuse Contact Phone: +91.1204323500
Domain Status: ok https://icann.org/epp#ok
Registry Registrant ID:
Registrant Name: Boman Irani
Registrant Organization: NA
Registrant Street: 702, Rustomjee Natraj, M v Road Junction, Andheri East
Registrant City: Mumbai
Registrant State/Province: MH
Registrant Postal Code: 400069
Registrant Country: IN
Registrant Phone: +91.2266766888
Registrant Phone Ext:
Registrant Fax: +91.2266766999
Registrant Fax Ext:
Registrant Email: vmsamir@rustomjee.com
Registry Admin ID:
Admin Name: Boman Rustom Irani
Admin Organization: Yezdi
Admin Street: 702, Rustomjee Natraj, MV Road Junction, Andheri East
Admin City: Mumbai
Admin State/Province: MH
Admin Postal Code: 400069
Admin Country: IN
Admin Phone: +91.2266766888
Admin Phone Ext:
Admin Fax:
Admin Fax Ext:
Admin Email: vmsamir@rustomjee.com
Registry Tech ID:
Tech Name: Boman Rustom Irani
Tech Organization: Yezdi
Tech Street: 702, Rustomjee Natraj, MV Road Junction, Andheri East
Tech City: Mumbai
Tech State/Province: MH
Tech Postal Code: 400069
Tech Country: IN
Tech Phone: +91.2266766888
Tech Phone Ext:
Tech Fax:
Tech Fax Ext:
Tech Email: vmsamir@rustomjee.com
Name Server: NS1.NET4INDIA.COM
Name Server: NS2.NET4INDIA.COM

[amvj]

I really like the website design especially this page where it contains the old Yezdis in art form instead of photos:

http://yezdi.com/motorcycles

--------------
OT

Are these computer generated images or hand drawn and digitized ?

Also the page contains some 'patches' in the background and they are stationary while scrolling. I thought my monitor was dirty and I tried to clean it.

[narayan]

In the current context, I wonder what would be the right positioning for a bike carrying the Yezdi name ? Would it be a cruiser or a street bike ? What elements of this classic would people want to see in the modern avatar to be able to relate to its brand ?

[v12]

Article in today's Mumbai Mirror :

http://mumbaimirror.indiatimes.com/o...w/59719401.cms

[payeng]

Originally Posted by narayan

In the current context, I wonder what would be the right positioning for a bike carrying the Yezdi name ?

Would it be a cruiser or a street bike ? What elements of this classic would people want to see in the modern avatar to be able to relate to its brand ?

Let me also add

1. How would a 4 Stroke Yezdi appeal to guys who actually knew the 2 Stroke Orginal Yezdis

2. Just using a once popular brand name is no guarantee of commercial success. It's the PRODUCT that is more important.

3. Guys who actually know Yezdi's are mostly born before the mid 80's.

4. The ones born post mid 80's would go "HUH?? WHAT??" when shown the Yezdi brand name.