[a4anurag]

PS:

1. All data has been compiled from data presented by Auto Punditz - December 2016 Two Wheeler Sales
   
   
2. Sincere Thanks to Mr. Rajeevraj for giving me the chance to post this thread on his behalf for this month too.
   
   
3. Click any picture to open a larger higher-resolution version in a new window / tab.

[a4anurag]

************************************************** ***********

Hero MotorCorp vs Honda

[a4anurag]

Model Level Sales with MoM Historical Details

[a4anurag]

MARKET SHARE ANALYSIS

The below master chart signifies the market share each manufacturer holds month-on-month (M-o-M)

What I have done below is, split the data manufacturer wise so that a clearer picture is given as to how the share is being affected month-on-month

Bajaj


Harley Davidson


Hero MotorCorp


Honda


Kawasaki


Mahindra 2 Wheelers


Piaggio


Royal Enfield


Suzuki


Triumph


TVS


Yamaha

[GTO]

Thread moved from the Assembly Line to the Motorcycle Section. Thanks for sharing!

[Rajeevraj]

Thanks for sharing Anurag. Guess December is showing the full impact of demonetization. What a dip in the overall sales. Less than 1 million units from 1.5 million. As expected the mass market models getting the biggest hit. Must have resulted in a severe case of heart burn for most of the two wheeler manufacturers.

One company that seems to have weathered the storm well is Royal Enfield. The Classic 350 continued its positive growth.In addition RE have 2 other models in the Top Gainers. Guess, that makes sense because Royal Enfield' current growth is predominantly driven from urban areas where purchases would more often than not be via the proper banking channels and or loans.

Would be interesting to see how/if the industry recovers in Jan

[gauravanekar]

A bigger problem for the two wheeler manufacturing companies is to sell the Nov-Dec 2016 produced vehicles in 2017, If any of the company had been very dynamic in their sales projection and production plan then it would have saved them and their dealers lot of difficulty. Conversely since all these numbers are dealer despatches, it may also indicate that manufactures have tried to reduce the 2016 model dealer inventory by reduced shipping.

[MDED]

Originally Posted by Rajeevraj

One company that seems to have weathered the storm well is Royal Enfield. The Classic 350 continued its positive growth.In addition RE have 2 other models in the Top Gainers. Guess, that makes sense because Royal Enfield' current growth is predominantly driven from urban areas where purchases would more often than not be via the proper banking channels and or loans.

Great analysis of the sales figures. The sale of used vehicles have also taken a hit owing to demonetization exercise and the decline in numbers of Splendor is a testimony to this fact and I totally agree with what Rajeevraj has mentioned about RE. The premium pricing and buyers opting for loans for the purchase of vehicle has helped RE clock in the numbers. No brained that we see scores of C350's on road.